IM NewsWatch, May 27, 2013 - Latest IM News including ‘Google Rolls Out Latest Penguin Algorithm Update – HubSpot’ and much more...

May 27th, 2013 at 3:59 am EST

IM NewsWatch

Monday, May 27, 2013

‘Enhanced Campaigns: New Effective PPC Techniques‘ – Third Door Media Webinar June 19

Third Door Media is hosting a webinar on Wednesday, June 19 at 1.00 pm EDT. The topic of the webinar is “Enhanced Campaigns: New Effective PPC Techniques”. The TDM team says, “In this session our panelists will take a look at the new generation of optimization strategies and guide us as to how to handle- reporting, bidding, budgeting,... [Read more]

‘Consumer Price Sensitivity and Deal Seeking Up in 2013’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Consumer Price Sensitivity and Deal Seeking Up in 2013”. Ayaz Nanji says, “Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago. That increased price sensitivity may stem from shoppers’ concerns... [Read more]

‘21 Ways to Launch a Successful Virtual Book Tour' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “21 Ways to Launch a Successful Virtual Book Tour?. Denise Wakeman says, “Last week, Future of Ink expert authorD’vorah Lansky, successfully demonstrated how to create and manage a virtual book tour. Lansky pulled off a 21blog tourin the space of two days for her new book,21 Ways... [Read more]

Automated Social Network Booster Attracts New Social Media Visitors #ad

Is your SEO out of control? Sean Donahoe has a solution. He calls it Promote Me Pro. If your rankings are dropping (instead of rising, as you had hoped) it could be that your social signals are poor or non-existant. Regain your competitive edge with a Social Media strategy that puts you back on course. Sean Donahoe, one of the best known experts in... [Read more]

‘Content Marketing: The Inbound Recipe for Success at Affiliate Summit East 2011’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Content Marketing: The Inbound Recipe for Success at Affiliate Summit East 2011”. Collins Says, “This was a conference session titled Content Marketing: The Inbound Recipe for Success fromAffiliate Summit East 2011, which took place August 21-23, 2011 in New York City. Session speaker: Chad H.... [Read more]

‘The Data Digest: The Multitasking Behaviors of US Online Youth’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “The Data Digest: The Multitasking Behaviors of US Online Youth”. Reineke Reitsma says, “Three years ago, Stanford Communications Professor Emeritus Donald F. Roberts believed that American youth had hit a ceiling on media use, as there simply weren’t enough hours in the day to increase... [Read more]

‘Amazon Is Working On A Plan To Deliver Your Groceries’ – Business Insider

The latest article on Business Insider is titled ”Amazon Is Working On A Plan To Deliver Your Groceries”. Jim Edwards says, “If you live in Seattle, you’re probably familiar with Amazon Fresh, the e-commerce company’s same-day grocery delivery business. Although Amazon Fresh has been around since 2007, it has never expanded... [Read more]

List Detonator V2.0, a new method for building a mailing list, and a plugin to do it #ad

M.A.O. Flynn has revised and improved his popular List Detonator, his guide to successful list building. Every Internet Marketer knows the proverb that ‘the money is in the list”, few marketers have what it takes to build lists that generate a living income. Usually, they fail because of one or more of these: • Inability to build high... [Read more]

‘13 Blog Post Topic Ideas For Small Business Marketers’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “13 Blog Post Topic Ideas For Small Business Marketers”. Ryan Kettler says, “Before I get into the details of the post, lets go ahead and address the elephant in the room.I get it. You’re a small business owner, which probably means you’re also a small business marketer,... [Read more]

‘Guest Blogging: Just How Important Is It?’ by Patsi Krackoff

Patsi Krackoff’s latest blog post is titled “Guest Blogging: Just How Important Is It?”. Krackoff says, “Having guest bloggers post content for your blog can be a great tool to get more readers to visit your site. Typically, guest blogging involves a good deal of cross-promotion, which can be beneficial for all parties involved. Guest blogging... [Read more]

‘Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week’ – HubSpot

The latest article on HubSpot blog is titled ”Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week”. Desmond Wong says, “It’s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. With new developments like... [Read more]

WP ScrollCash: Give your users easy scrolling that bring in profits #ad

With WP ScrollCash, you can add a pair of helpful scrolling buttons to your WordPress site. They supplement the browser’s basic scroll buttons. One scrolls all the way to the top; the other, all the way to the bottom. Along with these arrow buttons, sandwiched in between them, is a thumbnail graphic that you specify. When the visitor clicks on... [Read more]

‘The 5 Most Common Pitfalls In Mobile App Marketing’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “The 5 Most Common Pitfalls In Mobile App Marketing”. Kim Cohen says, “Modern audiences are becoming more and more mobile; they are constantly switched-on and are ready to compare data and make consumer decisions at the drop of a hat. At the same time, mobile applications... [Read more]

‘The Brand Revamp Process’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “The Brand Revamp Process”. Allison Howen says, “The only thing that is constant in life is change, and this concept is all too familiar within the digital world. In fact, keeping up with new technology on the ’Net is a full-time job, which can make it very difficult for any brand, including... [Read more]

‘Marissa Mayer Has Already Made One Big Mistake With Tumblr’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Marissa Mayer Has Already Made One Big Mistake With Tumblr”. Owen Thomas says, “Yahoo’s $1.1 billion acquisition of Tumblr is already being hailed as a brilliant move, securing a younger Internet demographic and a fertile field for native advertising, an innovative business model where... [Read more]

Local Business WP Mobile Themes Vol.4, for five more businesses #ad

Mark Sandquist has released his latest set of mobile sites for offline businesses. If you consult for local businesses, these templates will enable you to quickly set up sites for your clients. Businesses included in this latest set are: • Coffee Shop • Pet Shop • Pub • Hotel • Daycare Each template in Local Business WP Mobile... [Read more]

‘Is This Kickstarter Project the Future of Blogging?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Is This Kickstarter Project the Future of Blogging?”. Christina Warren says, “Ghost, an open-source blogging platform that hopes to shake up the personal publishing space, is nearing the end of its Kickstarter journey. Almost a month ago, Ghost launched with what seemed like an audacious... [Read more]

‘This week’s finest digital marketing infographic’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “This week’s finest digital marketing infographic”. David Moth says, “This time around the winner is Monetate with a graphic that looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells. For example, 45%... [Read more]

Reminder- ‘From Marketer to Author: How to Publish a Book for Powerful Marketing’ MarketingProfs Seminar May 28

MarketingProfs is hosting a seminar with Guy Kawasaki on Thursday, May 28 at 12.00 pm ET. The topic of the seminar is “From Marketer to Author: How to Publish a Book for Powerful Marketing”. MarketingProfs team says, “In this very special online seminar from MarketingProfs, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and... [Read more]

Link Jacker Drives Traffic to your CPA & Affiliate Offers #ad

You can get traffic from authority sites with Link Jacker. It places links to your content into a visitor’s browser (as a pop-up) so that the content shows up even after the visitor has left your site and moved on to a powerful authority site. This plugin will let you create a variety of styles of that can be used in your ads. They display opt-ins,... [Read more]

‘Penguin 2.0/4 – Were You Jarred and/or Jolted?’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Penguin 2.0/4 – Were You Jarred and/or Jolted?”. Dr. Pete says, “Penguin 2.0 (4) rolled out Wednesday, and initial reports suggest that the impact was less than many had feared. I explore MozCast data, including industry categories, and the Big 20 sites (by SERP share). I also discuss the unconfirmed... [Read more]

‘Myspace’s New Architects Reveal How to Rebuild a Brand’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Myspace’s New Architects Reveal How to Rebuild a Brand”. Adam Popescu says, “There’s perhaps nothing harder than changing the public perception of a brand once it’s been imprinted in popular culture’s psyche. Especially when it’s left a bad taste in users’... [Read more]

‘Here’s How Austin Kleon Writes’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “Here’s How Austin Kleon Writes”. Kelton Reid says, “Steve Jobs famously misquoted Picasso when he said, “Good artists copy; great artists steal.” What Picasso really said was, “Art is theft.” T.S. Eliot said something far closer, “Immature poets imitate; mature poets steal.” I... [Read more]

Social Sharing Monitoring: what are they saying about you? #ad

If knowledge is pwoer, social knowledge is social power. That’s why Mark Thompson and Eric Nelson invented WP SignalTracker. Google and other search engines have realized that people love to share content via social media and that measuring engagement, social sharing and social signal diversity is a better indication of what is quality content... [Read more]

‘The Guy Who Created Google+ And Then Redesigned Facebook Has A New Job’ – Business Insider

The latest article on Business Insider is titled ”The Guy Who Created Google+ And Then Redesigned Facebook Has A New Job”. Jim Edwards says, “Paul Adams, Facebook‘s global head of brand design (and a former Google alum), has left the company to take a position with Intercom, a company that makes customer communications,... [Read more]

‘Network Effects of Social Media’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Network Effects of Social Media”. Tomica Bonner says, “Social media networks have become a dominant force of almost every aspect of a person’s communication strategy. Businesses are remaining competitive by reaching their customers through social media networking. With effective... [Read more]

‘How to Get Started as a Consultant’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Get Started as a Consultant”. Jennifer Parris says, “Want to be a consultant? If you’re looking to switch career gears but still stay within your industry, a consulting job just might be for you. Here are tips showing you how to break into the consulting business. Study the Industry: Sure,... [Read more]

BackupPal: The protection your site needs against disasters #ad

Thousands of computers are running around the clock, trying to break into WordPress sites. You never want them to succeed; if you aren’t prepared, your site will be toast for days, if not weeks. You may never regain your ranking or your traffic. If you are prepared, though, you can be back up in an hour, maybe before Google ever notices you have... [Read more]

‘How to run a successful multichannel social media promotion’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to run a successful multichannel social media promotion”. Katya Constantine says, “Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use? In this day and age, running... [Read more]

‘Conducting Market Research Before Investing in Tactical Execution – Whiteboard Friday’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Conducting Market Research Before Investing in Tactical Execution – Whiteboard Friday”. Randy Fishkin says, “Before you start investing in tactics, it’s important to do your market research. In today’s Whiteboard Friday, Rand discusses why building out a research-based roadmap before... [Read more]

‘5 Must Read Writing Links’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “5 Must Read Writing Links”. Robert Bruce says, “This week on The Lede … Why Rituals Work 90 Free Online Philosophy Courses 7 Steps to Finding Focus for Writing A Cheat Sheet of 24 Coffee Drinks We’re All Media Companies Now Want to grab even more useful links (beyond those that make The... [Read more]

Proven System of Collecting $300 to $1,000 per Customer Every Month #ad

HP Jeschke knows a lot about consulting with local businesses to help them make the move online. That’s what he has been doing for 3 years, now. He wants to share his process that makes building this kind of consulting business a lot easier and helps you scale it a lot faster than trial and error ever could. If you want to build a stable and successful... [Read more]

‘Last Chance to Propose an Article for Issue 23 of FeedFront Magazine’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Last Chance to Propose an Article for Issue 23 of FeedFront Magazine”. Collins Says, “The next issue of FeedFront Magazine will be coming out in August 2013 (it will be distributed at Affiliate Summit East 2013 and mailed to nearly 40,000 subscribers), and we are accepting article proposals for... [Read more]

‘The Most Magical Moments From the Arrested Development Launch Campaign’ – HubSpot

The latest article on HubSpot blog is titled ”The Most Magical Moments From the Arrested Development Launch Campaign”. Ginny Siskey says, “If you had to market a final season premiere of a TV cult classic that wouldn’t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably... [Read more]

‘Five Tips to Emotionally Connect Readers to Your Writing’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Tips to Emotionally Connect Readers to Your Writing”. Chris Nosal says, “Many bloggers produce content that is overflowing with great ideas, exciting potential, and great advice, but they don’t know how to emotionally connect with readers, hold their attention, and get readers... [Read more]

TVStoreClone: Authoritative-looking Amazon TV affiliate store instantly #ad

Coolice has done it again. It’s another of his Amazon affiliate stores that has many well-developed pages of content. This time his niche is televisions, and he calls his store TV Store Clone. With the content he has included, your store can look like a well-established business from day 1. It is fully developed, fully monetized and ready for... [Read more]

‘F.T.C. Is Said to Begin a New Inquiry on Google’ – The New York Times

Edward Wyatt has posted an article titled “F.T.C. Is Said to Begin a New Inquiry on Google” in the Technology section of The New York Times. Edward says, “Google’s rivals have again prompted antitrust investigators at the Federal Trade Commission to examine the company’s business practices, and staff members have begun a preliminary... [Read more]

‘When One Social Network Is Enough’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “When One Social Network Is Enough”. Ryan Lytle says, “If someone asked you how many social networks you actively use, how many would you list? To start, you need Facebook to share your personal updates,Twitter to share the latest news, Google+ for Hangouts, Pinterest for recipes,Instagram for... [Read more]

‘Penguin 2.0: where does SEO go from here?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Penguin 2.0: where does SEO go from here?”. Kristian Bannister says, “Matt Cutts announced this week that Google update ‘Penguin 2.0’ has been rolled out and has affected about 2.3% of English-US queries. With Google so keen to cut down on webspam, where does SEO go... [Read more]

Mobile GO: Creates a mobile version of any WordPress site #ad

In today’s mobile society, every site needs to look professional when a visitor arrives using a mobile device. Desktop themes generally fail miserably when viewed on a smartphone or tablet. Your site needs to check the device that your visitor is using and present a custom view for that device. Maulana Malik has tackled this problem and has announced... [Read more]

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