Ginny Marvin says, “With the news that over half of the trillions of Google searches happen on mobile, Google announced Tuesday that it will soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes announced at Googler Performance Summit in San Francisco include an update to Google text ads on... [Read more]

Ajay Prasad says, “Online review sites now give customers the power to write a public review of your business at any time, making many business owners feel completely defenseless against the potential onslaught. Reviews can pop up when you least expect them, and they can have a lasting effect on how potential and regular customers perceive your... [Read more]

Brandon Turner says, “Why don’t planes crash more often from mechanical failure? With all the moving parts inside a plane, it seems that something would break fairly easily. So, why doesn’t that happen? One primary reason: checklists. Before pilots push the button for taxiing and take-off, they perform an extensive pre-flight checklist to... [Read more]

Page Load Speed is a key ingredient in the search engine algorithms for ranking, along with mobile-responsiveness, backlinks, and more. Not only that, speed can make a difference in whether a visitor stays around to look at your site or bounces off to some other site. Tuning your site for better speed is critical if it is to bring you long-term success.... [Read more]

Tony Messer says, “We’ve all heard the mantra: Content is King! But what exactly does it mean? What are the business benefits of Content Marketing and where exactly do you start? We’ll let’s start with what not to do. The fundamental mistake that most businesses make is to create content for content’s sake. Maybe they’ve heard that businesses... [Read more]

Patrick Kulp says, “Google’s advertisers may soon figure much more prominently into the terrain of the company’s maps feature. A new type of ad offering will let companies buy the ability to place a small logo image over their physical locations on Google Maps, the search giant announced on Tuesday. Such ads are already available in... [Read more]

Ben Davis says, “Google announced a tranche of changes to its ad products yesterday. Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there’s still work for marketers to do to understand their impact. Here’s a summary of things to look out for in the coming weeks and months. Start preparing... [Read more]

David Dekel‘s list building process, which he says was built on a loophole, led to his building a huge mailing list of over 45,000 people in just 4 months. He shares his process in Stealth List Building Formula. But his process goes beyond building the list. He also discovered how he could earn the most money from his list by strategically choosing.... [Read more]

Calvin Koepke says, “It was an early morning of coffee, loud music, and blasting the internet with everything I could muster. I had already published a few articles on my website, skipping the draft process. Then I scrambled to share them on every social media network and group chat that I could think of. Twitter, Facebook, Google+, LinkedIn,... [Read more]

Christine White says, “As marketers, we can’t turn a corner without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is about so much more than just leveraging content in different ways; optimization is really the process of finding out and testing how to convert people on your site pages, landing... [Read more]

Alex Lopes says, “You put a lot of time into showing the amount of visits and leads that your content produces, but the content marketing team is still relegated to the child’s table. But sales? Sales always gets a seat at the grown-up table. How do they do it? After all, you’re just as responsible for driving revenue as the sales department.... [Read more]

Page Load Speed is a key ingredient in the search engine algorithms for ranking, along with mobile-responsiveness, backlinks, and more. Not only that, speed can make a difference in whether a visitor stays around to look at your site or bounces off to some other site. Tuning your site for better speed is critical if it is to bring you long-term success.... [Read more]

Kevin George says, “First impression may not be the last impression in the world of emails, but it always matters—mainly because user behavior indicates that the maximum chance of emails being opened is only once. So what is it that ensures maximum open rates? Designing the perfect email isn’t just about finding the right images and colors for... [Read more]

Valerie Levin says, “In the last century, the world saw a massive revolution of innovation. Beyond modern marvels such as digital advancements and the evolution of the smartphone, artificial intelligence is gradually changing society and how people navigate their lives. Machine learning is gradually being integrated into nearly every aspect of... [Read more]

Julie Joyce says, “Awhile back, I wrote an article about how link builders need to do more than just build links. It’s not a novel concept at all, at least not among people who understand that nothing should exist in a bubble in SEO or marketing. However, no matter how hard Google cracks down on poor linking practices, linking itself is still... [Read more]

Here's a new strategy for Amazon affiliates. If you get an early warning about what is going to be a hot product on Amazon, you can be the first to advertise that product. And that should give you an advantage in the search engines and in sales.... [Read more]

Meghan Keaney Anderson says, “In an industry fixated on rapid growth, any slowdown in user acquisition or monitization sounds alarms. And Twitter, whether it likes it or not, has been sounding a lot of them lately. Not only is it facing stagnant monthly active user growth, but the revenue generated from those users has disappointed a market accustomed... [Read more]

Ayaz Nanji says, “Freelancers with marketing skills are the most searched for on LinkedIn, according to recent research from LinkedIn Profinder. The report was based on internal LinkedIn search data from March 2016 as well as profile and geographic data from 2015. The number of freelancers on LinkedIn has increased 43% over the past five years,... [Read more]

Peter Brooke says, “If your online marketing strategies aren’t generating the results you were hoping for, one or more of these common marketing mistakes may be to blame. Online marketing strategies can be highly effective when used correctly, but there is a definite margin for error. If you are making any of these common marketing mistakes,... [Read more]

IM NewsWatch had server problems a couple of weeks ago. We were down for a week. It was a miserable 10 days. Why the long delay in getting it back running after the break-down? Well, we had out data backed up, but our software that runs the site had not been backed up and it it had to be re-built.... [Read more]

Tamar Weinberg says, “Twitter’s “Buy” button project is being stopped, a report from BuzzFeed indicates. The development of this social commerce component appears to be past tense, with most of the 25-people “Buy” team either having left the company or having been assigned to teams devoted to customer service or dynamic product ads. What’s... [Read more]

Ben Davis says, “Mega-menus are a mainstay of desktop ecommerce. Five years ago, we published a post dissecting 26 of these menus, back when they were relatively novel. In 2014, we revisited the topic, seeing that full-width menus with a greater number of products and featured images were en vogue. So, what of 2016? Let’s have a look. Argos 2016... [Read more]

Melanie Lane says, “In one simple exchange, we see how uncomfortable this type of seller can make prospect conversations. Once the salesperson has given a close-ended answer, the asker (usually the prospect) feels like they have to come up with another question because the silence is unbearable. The seller has just missed a huge opportunity to... [Read more]

Dan Blacharski says, “User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative comments. But if done right, it will pay off more than any other type of content marketing. A tech-savvy and social-media-focused audience appreciates the realism, the contributions of their peers, and the opportunity... [Read more]

Andrew Waber says, “Just a few months ago, Facebook announced that its Audience Network was on track for a $1 billion annual run rate. Pretty impressive for an inventory source that’s less than two years old, and reflective of the degree to which Facebook Audience Network (FAN) is transforming the mobile advertising landscape, thanks to its... [Read more]

Polly Alluf says, “Mobile engagement features, such as surveys, messages to dormant users, video tutorials, among others, can’t be sprayed all over an existing mobile app. Suggest something to a user at the wrong time or, worse, to the wrong user, and you’re out. That’s why writing about using mobile engagement features sounds like a... [Read more]

Tim Copp says, “May is my favorite time of year. In Indianapolis, it means everything is in bloom, Memorial Day is around the corner, and you can literally smell the burning rubber from the Indianapolis Motor Speedway! In my house, it also means it’s time to fire up the grill. I must have had marketing on the brain during my last cookout because... [Read more]

Tom Tate says, “On this episode of Ask Me About Email Marketing, we chat with writer, podcaster, speaker and brand strategist Nick Westergaard to get his take on the current landscape of digital marketing. Nick shares with us actionable insights on how to build a strategy, connect your digital dots, and get the most out of your limited time and... [Read more]