Michael Litt says, “If my last post, “Video Is A Marketer’s Best Friend,” did its job, you’ve already decided that your organization must start using video to engage your audiences. It helps generate new leads and qualify and nurture the ones you have. And it’s measurable, so you know whether it’s working. But how do you get started?... [Read more]

Marc Prosser says, “Paper trails and clunky excel spreadsheets are quickly becoming obsolete as businesses continue to recognize the value in using small business software and applications to manage your business. For business owners that travel a lot or often work away from a central office, mobile apps can be a great option. Here are five great... [Read more]

Peter Gasca says, “The other day, I had the opportunity to review a piece of blog content for a friend’s website. It was great, full of insights and useful resources, and I personally found it valuable and relevant. The problem was that the content was difficult to read. With an estimated 3 million new blog posts every day, there is no... [Read more]

When done right, Facebook advertizing can be quite profitable. But it requires you to promote a good offer and to target the right audience. Unfortunately,many people find that (1) it’s hard to figure out what is going to sell and (2) what the best audience for it is. That’s why Sam Bakker and his partner, Brad Stephens have spent the last... [Read more]

Corey Eridon says, “Businesses pump out content at a staggering rate these days — and as that volume increases, more inconsistencies are bound to creep in. Whether due to lack of clarity about the style in which you’d like to write or disjointed communication across the multitude of content creators in your organization, failure... [Read more]

Monica Montesa says, “Card tricks. Stage slides. Some of the most brilliant minds in Content Marketing. Henry Rollins. Copyblogger hosted an awesome conference in Denver, Colorado last week, and I’m stillprocessing the exciting two-day experience (and also slowly recovering from the shaky flight home). It would be an understatement to say that... [Read more]

Gina Broom says, “Everywhere you look right now you can see the virtual cries that “THIS IS THE YEAR OF VIDEO MARKETING!” In fact, as I browsed the internet, researching this topic, I saw that claim absolutely everywhere. The video phenomenon is a huge hype all over the internet, and it’s intimidating. Many marketers think of video... [Read more]

“Clutter” is the enemy of online marketers. (It’s true of TV marketers, to. In the US, the norm seems to be 3 minutes of ads every 10 minutes. Your ad is lost amid the clutter.) The result of clutter online is that people develop what’s called “banner blindness.” They don’t notice banner ads in many cases.... [Read more]

Jillian D’onfro says, “Pinterest just announced a whole new suite of updates and improvementsto its advertising product, Promoted Pins, that it plans to roll out this summer. Among the new offerings are “cinematic pins” which are videos that only move when the user scrolls, different ways for advertisers to target users (like... [Read more]

Baer says, “Is big data the reason that runs per game are at decades-long lows in baseball? And why your marketing strategy is failing? Like Brad Pitt’s character in Moneyball, programmatic media professionals create rich data sets to drive decision-making. Marketers use these data sets to ensure they reach the right people at the right time... [Read more]

Nick Annetts says, “Having started my digital career back in the bubble years of the late 1990s, I have seen, and sometimes been involved in, some pretty serious work-related digital sinnery. As the saying goes “we live and learn,” and given the pace of digital change, we have to learn very quickly. However, here we are in 2015, and... [Read more]

Joshua Zamora has just released his new software, 'SocialRobot'. This new tool, under your guidance, automates setting up accounts on social media sites with one click.Then you use it to automatically create high-quality social bookmarks to any URL of your choosing, using your accounts.... [Read more]

MOZ team says, “We all know by now that not just any old content is going to help us rank in competitive SERPs. We often hear people talking about how it takes “good, unique content.” That’s the wrong bar. In today’s Whiteboard Friday, Rand talks about where we should be aiming, and how to get there“. Why Good Unique... [Read more]

Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the“. 3 Ways to... [Read more]

Patricio Robles says, “Search and social are frequently seen as two distinct marketing channels, but that could be changing. The world’s largest search engine, Google, and one of the world’s most prominent social platforms, Twitter, have announced a new partnership that will integrate social content more deeply within the search... [Read more]

LeadSnaps is a new drag and drop web page builder that anybody can use to build professional looking websites. Beginners, take note: There is absolutely no code knowledge or experience needed. You just drag the predefined elements where you want them on your pages... [Read more]

Mehdi Daoudi says, “One of the overarching challenges for any website management team is delivering exceptional Web experiences to their end users in the face of the vast complexity that is the modern Internet. Between expansive infrastructure needs, reliance on multiple technology providers, an ever-increasing array of third-party tags, and the... [Read more]

Baer says, “When someone arrives on your sales page, he or she is in between pure curiosity and “about to make the purchase” mode. Your sales page has to appeal to all of these types of people (no matter what stage they’re at) in order to convert well. It’s a very fine line. If you’re too brief or vague, you’ll lose out on the people... [Read more]

Arie Shpanya says, “Small price changes can yield short term gains. Price testing can make them long term. Sometimes coincidence yields incredible discoveries. Take Sir Isaac Newton, for example. He discovered the Universal Law of Gravity after an apple coincidentally fell and landed on top of his head. Of course, he didn’t develop his theory... [Read more]

Authority sites, the sites respected by the search engines and getting thousands of visits each day know their market; that's how they got to be authority sites. Wouldn't it help your own site to know behind the scenes information about what searches are directing people to the authority sites?.... [Read more]

Rebekah Iliff says, “As someone who has spent the last several years thinking about how to measure intangible things, mostly PR but sometimes Ben & Jerry’s “Cherry Garcia” effect on one’s emotional state, I’ve recently become fascinated with another aspect of business which also requires a combination of creative... [Read more]

Carly Stac says, “You may wan’t to sit down for this statistic. Ready? Only 2% of traffic converts on the first visit to a website. I repeat, 2%. Considering you work tirelessly to drive traffic to your website in the first place, it’s crucial that you have a plan in place to win back the attention of the 98% that took off empty... [Read more]

Olivia Dello Buono says, “Been neglecting your RSS feed? We’ve got you covered. Here’s our roundup of all the latest industry news, announcements (and the occasional non-sequitur find) to keep you in the know. Most of Google’s Traffic Now Comes From Mobile People are relying on their smartphones more than ever to deliver timely information... [Read more]

Carly Stac says, “Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what we do — especially in digital... [Read more]

Patricio Robles says, “The most popular next-generation social platforms are finally seeking to monetize, but they’re not doing it in traditional ways. In an effort to more tightly integrate their ad offerings into their user experiences, these companies are increasingly creating their own unique formats. Instagram has carousel ads. Snapchat... [Read more]

JP Mangalindan says, “Getting messages from someone you don’t know can be a pretty intimidating experience. How did they find you? Why did they reach out? To make new connections less jarring, Facebook Messenger is introducing a new feature on Thursday that gives you bits of information about someone messaging you for the first time, whether... [Read more]

We reported a few days ago (here) that upgrade licensing terms were a bit murky for people wanting to upgrade from earlier versions of Windows® to Windows 10. Their issues seem to be the subject of an ongoing internal conversation. They had issued a licensing definition statement on their website about the licensing plans, but they just removed... [Read more]