IM NewsWatch, May 24, 2013 - Latest IM News including ‘Effectiveness of Social Media Cues in Ads – MarketingProfs’ and much more...

May 24th, 2013 at 3:42 am EST

IM NewsWatch

Friday, May 24, 2013

‘FTC Is Probing Whether Google Hurts Competitors In Web Display Advertising’ – Business Insider

The latest article on Business Insider is titled ”The FTC Is Probing Whether Google Hurts Competitors In Web Display Advertising”. Jim Edwards says, “The FTC has launched an antitrust probe into whether Google’s dominance of the display ad business on the web hurts competition, Bloomberg reports. The assessment, which is... [Read more]

‘Top Apps for Managing Your Social Media Marketing On-The-Go’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Top Apps for Managing Your Social Media Marketing On-The-Go”. Marcela De Vivo says, “Keeping track of social media while running a business is a time-consuming task in and of itself. Fortunately, downloading any of these apps enables businesses to efficiently keep track of... [Read more]

‘Social Media in 30 Minutes a Day – Is It Really Possible?’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “Social Media in 30 Minutes a Day – Is It Really Possible? [Infographic]”. Wakeman says, “How much time do you spend on social media (for your business) every day? Do you wonder where the time goes and then fret that you don’t have enough time to create content or products or learn new strategies... [Read more]

CPA Power Blast: Power up your CPA business through paid traffic #ad

Paid traffic has a lot of advantages over organic or SEO traffic: ¦ It’s instant. It often takes weeks or months for your SEO to reap results. ¦ It’s predictable: Buy 500 impressions and you’ll get that many. SEO is hit or miss. ¦ It can be tuned to weed out unprofitable keywords and costs are quickly trimmed. Figuring out what... [Read more]

‘Affiliate Marketing Meetups in May 2013’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Affiliate Marketing Meetups in May 2013”. Collins Says, “The monthly Affiliate Summit meetups are taking place during the last week of of May around the U.S. and Canada. These meetups are free, and they provide a chance to network with affiliate marketers in your local area, as well as to learn... [Read more]

‘Blog an Ebook to Gain Exposure and Successfully Promote Your Book' – ‘The Future of Ink’ Blog

The latest article on ‘The Future of Ink’ blog is titled “Blog an Ebook to Gain Exposure and Successfully Promote Your Book?. Nina Amir says, “Successfulpromotion of any ebook begins long before the book’s the release date.Those one-day bestseller campaigns you hear about—or participate in—don’t happen because an author asked everyone... [Read more]

‘Effectiveness of Social Media Cues in Ads’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Effectiveness of Social Media Cues in Ads [Infographic]”. Ayaz Nanji says, “The effectiveness of social media cues in advertisements varies widely by the medium the ad appears in, according to a recent survey from Burst Media. Among survey respondents who recalled social media prompts in... [Read more]

Social Sharing Monitoring: what are they saying about you? #ad

If knowledge is pwoer, social knowledge is social power. That’s why Mark Thompson and Eric Nelson invented WP SignalTracker. Google and other search engines have realized that people love to share content via social media and that measuring engagement, social sharing and social signal diversity is a better indication of what is quality content... [Read more]

‘Twitter Launches TV Ad Targeting Beta For Select Advertisers’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Twitter Launches TV Ad Targeting Beta For Select Advertisers”. Ginny Marvin says, “Powered by its acquisition of Bluefin Labs, Twitter has launched TV ad targeting for Promoted Tweets. The service launches today in a limited beta for select advertisers running national... [Read more]

‘What the Future Holds for Business Blogging’ – HubSpot

The latest article on HubSpot blog is titled ”What the Future Holds for Business Blogging”. Pamela Vaughan says, “Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketingstrategy, and with more and more marketers creating it, it’s becoming increasingly... [Read more]

‘E-Commerce Social Traffic Declines, Tablet Traffic Grows’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “E-Commerce Social Traffic Declines, Tablet Traffic Grows”. Allison Howen says, “A new report from marketing and website optimization solutions providerMonetate is shedding some light on recent social commerce trends, the growing importance of mobile devices and the opportunity retailers... [Read more]

BackupPal: The protection your site needs against disasters #ad

Thousands of computers are running around the clock, trying to break into WordPress sites. You never want them to succeed; if you aren’t prepared, your site will be toast for days, if not weeks. You may never regain your ranking or your traffic. If you are prepared, though, you can be back up in an hour, maybe before Google ever notices you have... [Read more]

‘Making Android Pay For Developers: Checking Out The New Tools In Google Play’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Making Android Pay For Developers: Checking Out The New Tools In Google Play”. Dan Rowinski says, “How do you get mobile developers to love you? Give them free tools and pad their wallets. One of the big themes for Google last week at its I/O developers conference was helping developers make... [Read more]

‘AOL, Yahoo Were Better Investments This Year Than Facebook Stock’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “AOL, Yahoo Were Better Investments This Year Than Facebook Stock”. Lauren Indvik says, “Ah, the benefit of hindsight. Those who rushed to buy Facebook stock at its initial public offering price of $38 per share on May 18, 2012, are likely a little disappointed with their investment one year... [Read more]

Econsultancy’s Google+ Hangout on ‘Managing Integration’, May 29

Econsultancy is hosting a Google+ Hangout on ‘Managing Integration’ on Wednesday, May 29. Ryan Sommer says, “Here is a bit more background on the panelists and the topics/agenda we have in store. You can set a reminder with your Google+ profile by following the link above, and don’t forget to join the conversation live Wednesday... [Read more]

New discount on a best-selling WP social theme #ad

Covert Social Press sells for $47 here: http://jvz6.com/c/3281/27825, after rising to that price over time, but this week only, you can get it for just $17 in an interesting “proof of concept” sale. The back-story is that Simon Hodgkinson and Jeremy Gislason are about to announce new “deal site” software. They apparently wanted... [Read more]

’10 excellent ecommerce product pages’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 excellent ecommerce product pages”. Chris Lake says, “In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common. We previously looked in detail at the kind of tools retailers should consider... [Read more]

‘10 Lessons from a 100k Pageview Post’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “10 Lessons from a 100k Pageview Post”. Stephen Kenwright says, “This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site). That’s what unexpectedly happened to... [Read more]

‘30 Quick Editing Tips Every Content Creator Needs to Know’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “30 Quick Editing Tips Every Content Creator Needs to Know”. Stefanie Flaxman says, “Inbox 0: in a bad way. Has your brilliant content still not scored you that dream writing position, lucrative business partnership, or sweet recognition among your peers and target audience? If you think... [Read more]

Proven System of Collecting $300 to $1,000 per Customer Every Month #ad

HP Jeschke knows a lot about consulting with local businesses to help them make the move online. That’s what he has been doing for 3 years, now. He wants to share his process that makes building this kind of consulting business a lot easier and helps you scale it a lot faster than trial and error ever could. If you want to build a stable and successful... [Read more]

‘Easier, Faster, Better: The AWeber Control Panel’s New Look’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Easier, Faster, Better: The AWeber Control Panel’s New Look”. Crystal Gouldey says, “On June 5, you who market with AWeber will see a different layout and a new look in your accounts. All the functionality you use now is still intact (though we’ve thrown in a few new bits you’ve been requesting). This... [Read more]

‘Analytics and Testing: 3 tips to optimize your testing efforts’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Analytics and Testing: 3 tips to optimize your testing efforts”. John Tackett says, “The past can teach you a lot about your customers and where opportunities for testing and optimization exist in your sales funnel – if you take the time to look. Looking to the past to guide current... [Read more]

‘Social Media Marketing: Sony Electronics increased new follower growth 200% with charitable Pinterest board’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Social Media Marketing: Sony Electronics increased new follower growth 200% with charitable Pinterest board”. Courtney Eckerle says, “Launching a new social media platform for your company can be an uphill battle. Stirring up the kind of buzz and social status to garner the attention... [Read more]

TVStoreClone: Authoritative-looking Amazon TV affiliate store instantly #ad

Coolice has done it again. It’s another of his Amazon affiliate stores that has many well-developed pages of content. This time his niche is televisions, and he calls his store TV Store Clone. With the content he has included, your store can look like a well-established business from day 1. It is fully developed, fully monetized and ready for... [Read more]

‘20 Terrific Tumblr Themes’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “20 Terrific Tumblr Themes”. Michael Garrity says, “The biggest Internet news this week was unquestionably Yahoo’s massive purchase of the popular microblogging website/platform known as Tumblr. Once considered nothing more than a haven for angsty teenagers and aficionados of unmentionable... [Read more]

‘Twitter Just Unveiled A Huge New Video Strategy’ – Business Insider

The latest article on Business Insider is titled ”Twitter Just Unveiled A Huge New Video Strategy”. Jim Edwards says, “Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify. The launch partners include A&E, Bloomberg TV, Clear Channel, Discovery, MLB, New York magazine,... [Read more]

‘30 Overused Buzzwords in Digital Marketing’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “30 Overused Buzzwords in Digital Marketing”. Bob Al-Greene says, “We’ve all sat through meetings that are teeming with buzzwords. Optimization! Synergy! Collaboration! Engagement! While some buzzwords actually have substance (i.e. big data), many people use (and overuse) buzzwords just... [Read more]

Mobile GO: Creates a mobile version of any WordPress site #ad

In today’s mobile society, every site needs to look professional when a visitor arrives using a mobile device. Desktop themes generally fail miserably when viewed on a smartphone or tablet. Your site needs to check the device that your visitor is using and present a custom view for that device. Maulana Malik has tackled this problem and has announced... [Read more]

‘Time To Turn Your Sales Team Social?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Time To Turn Your Sales Team Social?”. Jonathan Catley says, “In May of last year, Aberdeen Research Group released a study on social selling in which they revealed that sales reps who have leveraged social selling in their sales process are 79% more likely to attain their quota... [Read more]

‘Budweiser is king of social advertising in Q1′ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Budweiser is king of social advertising in Q1″. David Moth says, “Budweiser proved to be the king of alcohol advertising in Q1 by achieving more than half of total social shares. The beer company’s ‘Brotherhood’ ad was shared 2.4 million times compared to 970,000... [Read more]

‘Mozscape in the Wild: How The API is (and Could be) Used’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Mozscape in the Wild: How The API is (and Could be) Used”. Ryan Watson says, “When we built Mozscape, we were focused on creating the best backlink analysis tool out there. But over time we’ve realized there are many great uses for the data! We’d love to show you what others have done, get... [Read more]

You can build smartphone apps; no tech skills needed #ad

No doubt: the smartphone app market is growing by leaps and bounds. And some people are getting rich by providing simple apps that a lot of people like. The problem is that most of us aren’t programmers. Usually, there’s nobody here but us marketers. So what can we do to participate in this opportunity while it is still growing? A well-known... [Read more]

‘AffStat 2013 Affiliate Marketing Statistics Report Now Available for Free’ by Shawn Collins

Shawn Collins’ latest blog post is titled “AffStat 2013 Affiliate Marketing Statistics Report Now Available for Free”. Collins Says, “The 2013 Affiliate Summit AffStat Report is now available for free at AffStat.com. The report can be viewed online or downloaded. More than sixteen-hundred affiliates were surveyed on their methods, preferences,... [Read more]

‘Facebook, LinkedIn Are Top Social Platforms for Marketers’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Facebook, LinkedIn Are Top Social Platforms for Marketers”. Ayaz Nanji says, “If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by LinkedIn at 16%, according to a recent survey by SocialMedia Examiner. YouTube holds the top... [Read more]

’2 Ways To Use Competitive Intelligence On Email Subscriber Lists’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “2 Ways To Use Competitive Intelligence On Email Subscriber Lists”. Tom Sather says, “If you’re like most email marketers, the size of your email list is an important metric to measure. The problem is that there’s no perfect size for an email list. It varies based... [Read more]

Amazon Luggage PLR Mega Pack: Just in time for travel season #ad

Frank Ayres has just relesed a bundle of Amazon affiliate aids for the luggage niche, Amazon Luggage PLR Ayres is experienced in creating these packages so you can expect him to do it right. He includes: ¦ 10 Custom Written Review Articles with min price of $100, minimum of 4 stars and 10 reviews ¦ Review videos for these 10 products ¦ Product... [Read more]

‘Where Do Marketers Get Customers? [Data]‘ – HubSpot

The latest article on HubSpot blog is titled ”Where Do Marketers Get Customers? [Data]“. Sara Davidson says, “Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research... [Read more]

‘Steve Jobs Emails Show How to Win a Hard-Nosed Negotiation’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Steve Jobs Emails Show How to Win a Hard-Nosed Negotiation”. Zachary M. Seward says, “The U.S. government’s price-fixing lawsuit against Apple goes to trial next month in New York. Ahead of its court date, the U.S. released emails that purport to show Apple was the “ringleader” in a... [Read more]

‘The essential small business website checklist’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The essential small business website checklist”. Chris Gilchrist says, “This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online. This is the first in a short... [Read more]

FON Spy Tool helps your site stand out #ad

The success of any marketing campaign depends on the ability to gain “mindshare” for your offer. To do that you need to stand out from the crowd. To stand out, you first need to know where the “crowd” of marketers in your niche are. Jason Parker and Charles Kirkland have just released a tool, called FON Spy Tool, dedicated to... [Read more]

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