Joe Chernov says, “Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook “capsule,” while promising mobile app users a more visually interesting reading experience that loads significantly... [Read more]

Graham Charlton says, “About us pages are easily overlooked, but they do perform a valuable role on websites: explaining your product or proposition in a way that visitors can easily understand. Here, I’ll look what about us pages need to do, as well as some useful examples… How important are ‘about us’ pages? That’s... [Read more]

Eric Samson says, “Some marketers get overwhelmed when they open up Google Analytics. The platform is more powerful than people can imagine and yet a majority of users only take advantage of its most basic offerings. Within every Google Analytics account is a treasure trove of information about audience behavior and how those users impact a... [Read more]

Joshua Zamora has just released his new software, SocialRobot. This new tool, under your guidance, automates setting up accounts on social media sites with one click.Then you use it to automatically create high-quality social bookmarks to any URL of your choosing, using your accounts. Since it supports over 500 social media sites, this can be a major... [Read more]

Matt Byrom says, ” It’s no secret that the way we market our businesses has changed. Good marketing is now about great content which is engaging, useful and sharable, rather than interruptive and irrelevant. However, contending with the fact that, in one day, 1.5 billion pieces of content, 140 million tweets and 2 million videos are created,... [Read more]

Siobhán McGinty says, “Today, succeeding in inbound marketing means putting content at the heart of your communications strategy. This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your... [Read more]

Kurt Wagner says, “Twitter’s Q1 earnings call was a bit of a nightmare. The company missed revenue expectations and lowered its 2015 guidance, and as a result, the stock tanked. And it all came back to one specific reason: The company’s new direct response ads, which are now available to all of Twitter’s advertisers after nearly 10 months... [Read more]

LeadSnaps is a new drag and drop web page builder that anybody can use to build professional looking websites. Beginners, take note: There is absolutely no code knowledge or experience needed. You just drag the predefined elements where you want them on your pages. All of the predefined blocks and templates are designed to be ready for mobile. (Google... [Read more]

Mark Trenner says, “As writers, we are very protective of our own creations. But when we perform research on a topic and come across the perfect passage on a website, or an image that perfectly captures the essence of the point we are trying to make, sometimes it can be tempting to just copy and paste it into our own content. With that one move,... [Read more]

JP Mangalindan says, “If you’ve ever watched a retail ad and wished there was an easier way to go about finding those featured products, YouTube — like it or not — has you covered. The popular video service on Thursday announced TrueView video ads, a desktop and mobile feature rolling out over the next few months. It essentially lists... [Read more]

Christopher Ratcliff says, “Digital marketing and customer experience management are hard enough when targeting a single region and language. The challenges grow exponentially as marketers contend with the nuances of multiple geographies, peoples and cultures. How do brands tell stories and engage with customers across these borders and languages?... [Read more]

Kris Waters and Bryan Super say, "It’s so easy to make money when you know where to buy cheap traffic that converts and what offers to send it to.... [Read more]

Mitch Meyerson says, “Twitter is the fastest growing of the top-tier social networks. But from a business standpoint, it’s the most undervalued, misunderstood, and underutilized of all the major social media sites. Many marketers just don’t understand or know how to harness its power. Can I make a guess? At least half of you reading... [Read more]

Siobhán McGinty says, “Today, succeeding in inbound marketing means putting content at the heart of your communications strategy. This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your... [Read more]

Daniel Burstein says, “What assumptions do you make about your customers? Your competitors? Your industry in general? More importantly, what do those assumptions cost you? At MarketingSherpa, we write case studies to help you execute your marketing strategy. We also talk to writers, researchers and, well, renegades to help you challenge those... [Read more]

CPA has been around for a long time, but sending CPA offers to mobile phones is relatively new. But it is growing rapidly. That's because: 1. There is almost an infinite number of potential CPA visitors (and networks that can send you traffic)... [Read more]

Patricio Robles says, “Despite the significant innovations that have taken place in online ads in the past several years, advertisers still largely rely on metrics like CPM and CPC to quantify their digital ad spend. To a large extent, the use of these metrics makes sense. They are simple and for many channels, are reasonably meaningful. But... [Read more]

Seth Fiegerman says, “Flickr has accidentally created an insensitive monster. The popular photo-sharing website, which is owned by Yahoo, rolled out a suite of new options earlier this month, including an automatic tagging feature using the company’s “image recognition technology.” The goal: to make it easier for people to organize... [Read more]

Chow says, “You can’t avoid video marketing going forward because of the increased use of mobile phones over the last 3 years. You have to remember, video content is a great way to get your point across to visitors on and off PC. Around 40% of the content I read online will be done on my mobile and it’s important that the flow, content, and... [Read more]

Four well-known marketers have worked together to produce 'Tube Live Profits', It shows you how to sell your products and affiliate products using YouTube Live Events... [Read more]