Jodi Harris says, “There’s a sickness in social media content marketing, and Andrew Davis is committed to finding a cure. In his keynote presentation at Content Marketing World, Andrew – a best-selling author and the founder of Monumental Shift, the world’s first talent agency for marketing thought leaders – asserted that social media... [Read more]

Nicole Dvorak says, “Today, the average US smartphone owner spends over 2 hours per day using apps and websites on their device — more time than they spend watching TV. Despite this, most of the time that consumers spend using these mobile devices is to communicate with others. Downloaded social networking and communication apps — messaging,... [Read more]

Erik Devaney says, “Email has seemingly been on the brink of extinction for about a decade now. Over the past few years alone, email has been called “dead,” “not dead, evolving,” and even “dead, again.” But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to... [Read more]

IM NewsWatch had server problems a couple of weeks ago. We were down for a week. It was a miserable 10 days. Why the long delay in getting it back running after the break-down? Well, we had out data backed up, but our software that runs the site had not been backed up and it it had to be re-built. We learned our lesson. Your whole site needs to be backed... [Read more]

Paul Cheney says, “During last week’s Web clinic, “Does Fear-based Marketing Work?,” we looked at a recent Twitter test run by MarketingExperiments’ parent company MECLABS Institute in promotion of the latest issue of the Executive Series. Which tweet do you think achieved a higher clickthrough rate? Here’s some context in case you... [Read more]

David Kepets says, “Pushing the envelope with kinetic email Now is the time to push the envelope with email. Marketers have been apprehensive to test new ideas with email marketing but are intrigued by the possibilities kinetic email brings to the table. So what is kinetic email? It’s the ability to include interactive and dynamic actions within... [Read more]

Daniel Faggella says, “Generating a consistent source of website traffic is the foundation of every online business. If you don’t have visitors coming to your website, it’s impossible to convert them into prospects and loyal, long-term customers. When you establish yourself as an authority through the lens of Google, it will increase your... [Read more]

Cindy Donovan Bettye has been hard at work, turning out useful software for people and companies who market their goods and services online. One of her latest and best is StickyPost... [Read more]

Tracey Edouard says, “Over the course of an hour, @MashBusiness covered an array of questions, ranging from some of the challenges brands and agencies face in digital marketing today, to different ways brands can adjust to the various changes social networks make to their platforms. Several digital marketing experts joined us to share their insights... [Read more]

Laura Lippay says, “Markup on a page helps both search engines and assisitive technologies (AT) like screen readers to understand what elements are in a page. For SEO, different elements like title tags, headings, or some schema markup can have more weight or value than other markup. People using assistive technologies are reliant on these structural... [Read more]

Jeff Rajeck says, “Customer experience (CX) is talked about a lot these days, but how are companies in the real world facing the challenge of launching a CX programme? To find out, Econsultancy invited dozens of client-side marketers in the tropical metropolis of Singapore to discuss CX at roundtables in April of this year. The roundtables covered... [Read more]

If you want to be an author, e-books are a good way to begin.  The costs to publish an e-book are minimal. And the time to publication can be less than a week after you finish writing your book... [Read more]

Daniel Faggella says, “Email marketing has been tested and proven to garner the highest return on investment of any medium on the web; however, building a responsive list of subscribers isn’t as simple as it sounds. Gone are the days when everyone was infatuated with the concept of email and the phrase, “You’ve got mail” had you frantically... [Read more]

Glen Calvert says, “Advertisers love the sexy “big idea” for creative branding campaigns. And therein lies the fundamental aversion to getting down into the detail and considering the potential advantages offered by data. Data isn’t sexy, consequently, it isn’t loved by brand advertisers. In their minds, data is the preserve of the far... [Read more]

Emma Brudner says, “What is a sales pipeline? Not to be confused with a sales funnel, a sales pipeline details the steps on the buyer’s journey from lead to customer, and describes what actions reps should take at each stage. The following infographic from Technology Advice provides an overview of seven basic sales pipeline stages: Lead... [Read more]

Jimmy Kim's latest software release is Push Connect Notify. This new software lets you "push" messages to your subscribers with whatever promotion or news you want to share... [Read more]

Enag georgy says, “These days, people are always looking for the latest buzzword. For a while it was big data, which introduced a level of scale and speed in terms of processing and making sense of data that no one had yet experienced. Today’s buzzword is predictive analytics, but many organizations don’t know where to begin to make it a... [Read more]

Marcia Riefer Johnston says, “Michelangelo famously claimed that when he sculpted, he simply removed the extraneous. He didn’t so much create human forms as liberate them. He wasn’t imposing his vision on slabs of stone; he was revealing the figures within. What if we adopted this mindset with personas? What if, instead of creating personas... [Read more]

Barry Levine says, “An email newsletter is a single channel of communication between the author or brand and the recipient. But social news service Nuzzel wants to leverage the networking factor of having many newsletters emanate from the same place. Today, the San Francisco-based company is launching what it describes as “the world’s first... [Read more]

Cindy Battye has released new software that provides a new way to make videos earn money for you. Whether you are an old hand at online marketing or are brand new, you probably know that video is the most powerful way to get viewers and readers of your site to stay involved... [Read more]

Danielle Launders says, “In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Wait, what’s a MozTalk, you ask? Well, let me tell you! MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant... [Read more]

Ben Davis says, “Google I/O saw the tech giant unveiling products across the hot topics in tech right now. New messaging apps, a new VR platform and a virtual assistant. How are these products placed in the market? Which might be the likeliest to succeed? Messaging – Allo With Allo, Google is abandoning the necessity of logging in with a... [Read more]

Leslie Ye says, “If you’re a sales rep, you’re probably on LinkedIn. (If you don’t, drop everything and go create a social selling-optimized LinkedIn profile right now.) Take a closer look at your profile. If you’re like most people, it’ll include your job history, educational background, and your professional achievements. But you’re... [Read more]

AJ Agrawal says, “When running a B2B business, your main concern is generating leads. According to a study, 61 percent of B2B marketers pointed out that generating high-quality leads is their biggest concern and biggest challenge. You already know that creating content is one way to generate B2B sales, and you already know about the importance... [Read more]

AJ Agrawal says, “Organic-search traffic is the only search traffic you should be interested in. This is the traffic you get without any direct action on your part. It’s not something you can achieve with ease, though. The statistics say that 83 percent of organic clicks go to the first four results under most categories on search engines. So,... [Read more]