Verónica Maria Jarski says, “Marketing automation has grown to a $1.65 billion industry, according to the following Marketing Automation Insider infographic. An estimated 142,00 businesses now use marketing automation. Here’s a look at the rise of marketing automation and reasons for its popularity. The first marketing automation tool was... [Read more]

Martin Beck says, “Pinterest believes it has found a better way for advertisers to capture consumer attention with motion. Called Cinematic Pins, announced today and coming to Pinterest streams this summer, the new mobile ad product enables brands to create moving Pinterest advertisements. And because the motion is controlled by Pinterest users,... [Read more]

Patricio Robles says, “Google’s Mobilegeddon forced many companies to evaluate their mobile strategies, and while Google’s mobile updates aren’t perfect, the message to companies is clear: provide decent mobile experiences, or else. With mobile usage continuing to skyrocket, it’s no surprise that Microsoft’s search... [Read more]

CPA has been around for a long time, but sending CPA offers to mobile phones is relatively new. But it is growing rapidly. That’s because: 1. There is almost an infinite number of potential CPA visitors (and networks that can send you traffic). 2. You can reach them quickly and very cheaply. 3. Once you hit your stride and start making money,... [Read more]

David Moth says, “Econsultancy deputy editor Christopher Ratcliff has built up a broad library of articles that act as a beginner’s guide to various digital marketing channels. However one method he neglected to cover is behavioural marketing, also known as behavioural targeting. In this post I’ll give a quick overview of how the technology... [Read more]

Ginny Marvin says, “After a slow and methodical introduction of advertising to the social network, Pinterest is planning to take several big steps to build up and round out its offerings for advertisers this summer. With the goal of meeting the marketers’ objectives throughout the marketing funnel, Pinterest announced, on Tuesday, it will... [Read more]

Martin Beck says, “The Twitter-Google deal to bring more tweets into Google Search went live today, displaying more tweets in a new and more prominent way on mobile devices. Below, how the new implementation looks for a variety of examples. Up To The Second: Eurovision 2015 In a great test of the real-time bonafides of the new product, searching... [Read more]

Four well-known marketers have worked together to produce Tube Live Profits, It shows you how to sell your products and affiliate products using YouTube Live Events If you aren’t familiar with this new YouTube feature, you can check out YouTube’s explanation here. Tube Live Profits walks you through... [Read more]

Ayaz Nanji says, “Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted by research firm Clutch. The report was based on data from a survey of 354 small business owners or managers in the United States; 55% of respondents are part... [Read more]

JP Mangalindan says, “Internet.org, the Facebook-backed service that wants to bring free Internet to people in emerging markets, seemingly can’t catch a break. More than 60 civic and digital liberty groups from 28 countries signed an open letteraddressed to Mark Zuckerberg on Monday contending that Internet.org in its present state violates... [Read more]

Graham Charlton says, “With the help of some SEO experts, I’ve compiled a list of useful tools to help with on-site optimisation, link analysis and more. While some of these tools are paid, the majority are free to use, or at least offer a limited service for free users. Thanks to Kevin Gibbons, Irish Wonder, Nick Chowdrey and Pete... [Read more]

Authority sites, the sites respected by the search engines and getting thousands of visits each day know their market; that's how they got to be authority sites. Wouldn't it help your own site to know behind the scenes information about what searches are directing people to the authority sites?... [Read more]

James Anderson says, “For many B2B marketers video content is the biggest step in a content marketing plan, the one thing that is tackled last because it takes more resources to produce. That mode of thinking is changing, however, as more marketers lean on video content as an effective way to cut through the crowded content marketing landscape.... [Read more]

Chow says, “The latest announcement by Google about their algorithm update has people worried. On April 21st, 2015, Google will be rolling out another update targeted at mobile users and those performing searches through mobile devices. It’s no secret mobile usage has increased over the last several years and it’s important bloggers, developers... [Read more]

Sujan Patel says, “Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power. That’s certainly enough to make any marketer sit up and take notice. But despite common misconceptions of the group as a single, narcissistic entity, U.S. millennials are diverse. Nearly 43 percent... [Read more]

In the past year, there have been several new video creation programs released, such as: VideoMakerFX, Easy Sketch Pro and Explaindio. These new tools have been widely accepted by the online marketing industry. In fact, they quickly became top-selling products, together selling over 100,000 copies, including upgrades... [Read more]

Jerry Low says, “At this point, all of us have had at least some experience shopping online. Chances are, we’ve also all experienced an e-commerce site that had a pretty terrible experience—one that might have even led you to abandon the effort all together and go elsewhere. This is the experience you want to avoid at all costs, and is... [Read more]

Cecille says, “This Niche of the Week was supposed to be on email client affiliate programs, but I changed my mind at the last minute. Yes, you can promote email client affiliate programs, but I can’t get beyond the nagging question: Who still buys and downloads them? While you do have several options, the number is pint-sized compared with... [Read more]

Brad Rencher says, “Today, thanks to mobile technology, we’re in the midst of the true marketing revolution. And it has nothing to do with mobile ads. Consider a recent experience with Delta. I bought a ticket on the airline’s website using my laptop. I phoned customer service to change my reservation. The airline texted me about... [Read more]

Drew Laughlin specializes in online marketing for local businesses. In particular, he creates marketing videos that local businesses can use to attract new clients... [Read more]

Ayodeji Onibalusi says, “Guest blogging is one of the most effective and widely used methods for gaining exposure via sites other than yours, and it is one of the least expensive ways to gain access to new audiences, increase traffic to your website, and help create a brand for yourself. But measuring the effectiveness of a guest-posting campaign... [Read more]

Jacob McMillen says, “Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck trends and experiment. When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. It’s far... [Read more]

Daniel Faggella says, “If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a one-size-fits-all email can be an effective weapon in your marketing arsenal (occasionally), it’s important that you also aim properly and use the right ammo to hit your target audience. The simplest... [Read more]

Seth Fiegerman says, “By the time Facebook went public on May 18, 2012, the company had more than 900 million monthly active users, topped more than $1 billion in annual profits and even had an Oscar-winning film with Justin Timberlake cementing its place in popular culture. But Wall Street, largely unimpressed with former members of NSync, was... [Read more]

Cyrus Shepard says, “Today we’re excited to make freely available the new Web Developer’s SEO Cheat Sheet 3.0. Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike. Countless beginner and advanced SEOs have printed... [Read more]

Patricio Robles says, “Earlier this month, Google announced that it was giving mobile users the ability to order food directly from its search results, signaling the possibility that the next phase of search’s evolution will be transactionalization. As I wrote at the time, “it’s not hard to imagine Google applying transactional... [Read more]