The latest post on ‘ReadWrite’ is titled “Facebook Takes A Stab At Bridging The Mobile-App Communication Gap”. Selena Larson says, “One of the big problems with apps is that they often don’t talk to one another, a fact that complicates life for users and developers alike. Now Facebook thinks it can solve that. On Wednesday at... [Read more]

The latest article on HubSpot blog is titled “5 Easy Ways to Screw Up Your Email Subject Lines”. Scott Yates says, “Ever notice how it’s so much quicker to ruin a good thing than it is to nurture something to the point that it’s good? For instance, it takes a whole summer to grow a tomato plant that bears fruit, but in... [Read more]

The latest ‘Econsultancy’ blog post is titled “How to rank for images and video in universal search”. Charity Stebbins says, “You don’t have to go far to find digital marketers wringing their hands over the growing invasion of Google’s universal features into the SERPs. And can you blame them? In the search results... [Read more]

Kevin Strong and his partner, Don have just released a new WordPress plugin that they describe as able to quadruple optins compared with typical squeeze pages. They call it OptinLinks. It uses what they describe as a “two-step opt-in process.” Typically squeeze pages make an offer. Then they require an opt-in before they deliver the offer.... [Read more]

The latest post on ‘Mashable’ is titled “YouTube: We’ve Got Premium Content for Your Premium Cash”. Jason Abbruzzese says, “YouTube just wants advertisers to be happy. That was the message from Robert Kyncl, head of content and business operations at YouTube, at the streaming video site’s “Brandcast,” its... [Read more]

MarketingSherpa has released a case study titled “Web Optimization: VacationRoost implements 2 testing methodologies to boost total conversion rates by 12%”. Allison Banko says, ““We do one test here and one test there and, really, what you don’t have is continual improvements and continual testing that evolves over time,”... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Social Success Comes from Individuality?. Baer says, “April’s guests on the Social Pros Podcast brought in expertise from all different industries, with guests including Water.org, the global non-profit that aims to bring safe water to all; Bob Pfeifer, who used social... [Read more]

If you are an Amazon affiliate (or any type of affiliate, for that matter) you are probably on the lookout for new ways to get targeted traffic. Tweetpressr, announced this week, can find new, legitimate, tqrgeted traffic for you. That’s good because We all know that Twitter frowns on affiliates spamming their Twitter accounts with links. Twitter... [Read more]

The latest MOZ blog post is titled “Increasing Search Traffic By 20,000 Visitors Per Month Without Full CMS Access – Here’s How”. MOZ team says, “Trying to do SEO for a website without full access to its CMS is like trying to win a sword fight with one hand tied behind your back. You can still use your weapon, but there is always... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “E-commerce Marketing: 5 takeaways from ROI Revolution Retail Traffic Summit”. Erin Hogg says, “Over the past two days, I’ve been at ROI Revolution Retail Traffic Summit in Atlanta. For those of you unfamiliar with ROI Revolution, it is an agency concentrated in e-commerce, specializing... [Read more]

The latest article on ‘Marketing Land’ is titled “Vine Swings From Mobile To The Desktop (& Adds New Features)”. Greg Finn says, “Vine lovers rejoice, you’re no longer constrained to your mobile device for your daily 6 second video consumption. Users will now be able to consume your favorite 6 second videos on... [Read more]

Martin O’Flynn (aka MAO Flynn) has been studying what it takes to get a YouTube video to rank highly. It used to be easier than it is now. It used to be that you could rank your videos by looking at the top videos in your niche, seeing what tags and keywords they were using, and copy them. You would rank at or near the top, too. Google decided... [Read more]

The latest article on ‘Business 2 Community’ is titled “Google Validates That PR is SEO in Patent Filing”. Christopher Penn says, “There are fewer exciting things to read than an official patent filing with the USPTO, except perhaps other government paperwork and possibly a phone book (if you’re old enough to remember what a... [Read more]

John Chow’s latest blog post is titled “How To Create Content That Makes Money”. Chow says, “Writing is an art. Artists get paid. You need to weave in ideas that can cause someone to take action. No matter what it takes, don’t trade the quality of your posts, articles, videos and what have you for quantity. Of course there is nothing wrong... [Read more]

The latest article on HubSpot blog is titled “6 Hard Truths: Why Nobody’s Engaging With Your Blog”. Lisa Gulasy says, “Blogging is so easy. You know as well as I this is what many non-industry folk think. You’ve had countless conversations with new clients explaining all theingredients necessary for a successful blog. You... [Read more]

Craig Crawford, JF Garsula and Simon Greenhalgh have put together a package of marketing graphics that would make any small business marketer salivate. TheirGFX Apocalypse package has colorful, professionally-designed graphics of all kinds: • 72 Banner Ad Designs • 156 Business Character Vector Designs • 48 Discount Sticker designs • 30 Facebook... [Read more]

The latest ‘Econsultancy’ blog post is titled “Simple steps for measuring email campaign effectiveness”. Ornaith Killen says, “As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness. This is quite an interesting... [Read more]

The latest article on ‘Marketing Land’ is titled “Twitter Expands Geo-Targeted Ads In 8 Countries”. Matt McGee says, “Twitter has announced an expansion of its geo-targeted ads in eight countries. To be clear, this isn’t eight new countries just getting access to geo-targeted ads; it’s deeper geo-targeting in... [Read more]

The latest ‘Econsultancy’ blog post is titled “Multimedia content strategy: integrating your content platforms”. James Carson says, “In this final part of the multimedia content strategy series, it’s time to think about how these concepts fit into our different content publishing platforms. In the last two instalments... [Read more]

Your WordPress site may be a “sitting duck”, that poachers are ready to steal. The default settings for WordPress don’t fully protect you from hackers or from their botnet tools that are roaming the net looking for unprotected sites. Based on the principle that if a hacker can’t find your sensitive system files, then they can’t... [Read more]

The latest article on ‘Marketing Land’ is titled “Google Updates AdSense Text Ads For Better Readability On Both Mobile And Web”. Ginny Marvin says, “Google has rolled out a fairly stark new look for AdSense text ads that is designed to be easier to read across devices. The ads have a default color palate of blue... [Read more]

The latest article on ‘Business 2 Community’ is titled “How To Treat Big Brand ERP Leads Read”. Lawrence Anderson says, “Suppose your lead generation process is like a simple craftsman’s shop. Potential customers see its windows and you, the owner, represent the lead generation process as you address anyone who finally manages... [Read more]

The latest VerticalResponse blog post is titled “How Email Marketing Helps Your Small Business”. Lisa Furgison says, “If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. VerticalResponse is here to get you the answers you need.Like any smart... [Read more]

Todd Gross and Josh Ratta have teamed up to show you how to use Udemy to bring in residual income. They call their training Video Auto Profits and it’s a guide to creating video courses and then selling them on Udemy.com. The nice thing about a training business on Udemy is that the the success rate is approximately the reverse of general internet marketing.... [Read more]