IM NewsWatch, May 2, 2013 - Latest IM News including ‘Five good and four bad examples of brands using Twitter – Econsultancy’ and much more...

May 2nd, 2013 at 4:00 am EDT

IM NewsWatch

Thursday, May 2, 2013

HubSpot’s ‘INBOUND 2013′ Conference, Boston, August 19-22

HubSpot is hosting the ‘INBOUND 2013′ conference at the Hynes Convention Center, 900 Boylston Street, Boston, MA on August 19-22. According to HubSpot team, ‘INBOUND 2013′ brings 100+ sessions from keynotes to product demos and the opportunity to get certified in inbound marketing. Keynote Speakers Seth Godin Brian Halligan Dharmesh... [Read more]

‘ShareASale Education Series: How to Build Your Affiliate Site’ by Shawn Collins

Shawn Collins’ latest blog post is titled “ShareASale Education Series: How to Build Your Affiliate Site”. Collins Says, “ShareASale Affiliate Development Manager Jason Rubacky will be giving a live, weekly training session online on how to build an affiliate site. Jason will walk attendees through the essential steps of creating, optimizing... [Read more]

‘What Digital Businesses Entering China can Learn from Jon Stewart’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “What Digital Businesses Entering China can Learn from Jon Stewart”. Kelland Willis says, “Is Jon Stewart’s recent online success in China a sign of new opportunities for non-Chinese brands? In China, the demand for global brands and content continues to grow – to the point... [Read more]

Offline Business Themes [VOL 11]: A consultant’s secret weapon #ad

Sean Lowery has helped many marketing consultants get their clients’ websites online. His custom, niche-specific WordPress templates make it easy to build a client site in record time. Now he has released Offline Business Themes [VOL 11], addressing new niches, offering them lead generation websites. This time the niches are: • Moving Company •... [Read more]

‘AOL’s New Initiatives To Put Digital Video On Par With TV’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “AOL’s New Initiatives To Put Digital Video On Par With TV”. Ginny Marvin says, “In addition to 15 new original shows headlined by stars like Gwynneth Paltrow, Hank Azaria and Nicole Richie, AOL made several announcements yesterday at NewFronts that aim to put the... [Read more]

‘Build a Customer-Centric Marketing Automation Strategy’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Build a Customer-Centric Marketing Automation Strategy”. Meghan Keaney Anderson says, “I’ve sent you an email. Open it and I’ll trigger another one. Jump through that email hoop, and I’ll send you an offer for a free trial. Ignore that, but click on something else in the... [Read more]

‘How to Remove Ripoff Report Pages Via SEO’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Remove Ripoff Report Pages Via SEO”. Chris Silver Smith says, “Companies and individuals are becoming increasingly aware that their reputations are dependent on the first page of results when people search for their names on Google and Bing. Unfortunately, sites like RipoffReport.com... [Read more]

WP Updater Bot: for the webmaster managing lots of sites #ad

If you have several WordPress websites (say, 4 or more) keeping them all up-to-date is a chore, although it’s critical. By the time you get to 10, it becomes nearly impossible to make sure all of them have the latest version of WP, the latest version of the theme and the latest version of all the widgets and plugins. For people with more sites... [Read more]

‘6 SEO Game Changers to Know’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “6 SEO Game Changers to Know”. Michael Marshall says, “When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most popular search engine was AltaVista, and most optimization work was made up of on-page factors. Paid search was ridiculously inexpensive,... [Read more]

‘How The Internet Of Things Will Transform Everything – According To IT Experts’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “How The Internet Of Things Will Transform Everything – According To IT Experts”. Brian S Hall says, “A new survey of IT decision makers by SAP and Harris Interactive reithat the rise of machine to machine (M2M) communications – more commonly referred to as the “Internet... [Read more]

‘70% of Brand Engagement on Pinterest Is User-Generated’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “70% of Brand Engagement on Pinterest Is User-Generated”. James Dohnert says, “Approximately 70% of brand engagement on Pinterest is generated by users, according to a recent study by Digitas and Curalate. However, companies in the fashion retail and automotive industries aren’t capitalizing... [Read more]

WP Simulator: develop WordPress sites on your PC or Mac #ad

Doing your site development online is risky. People see it before it’s ready; they get a bad impression of your company, and it takes a lot longer to do your work. If you run Linux on your PC, you can install WordPress there in the natural course of things. But mainstream Windows PCs and Apple Macs weren’t built for WordPress. But Matt Garrett... [Read more]

‘Online Stores Made Easy with Shopify’ by John Chow

John Chow’s latest blog post is titled “Online Stores Made Easy with Shopify”. Chow says, “Long-time readers of this blog will already know that there are many different ways for you to make money online. You can be a freelance writer like me. You can dabble in binary trading or forex. And you can sell both physical and digital products through... [Read more]

‘Five good and four bad examples of brands using Twitter’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Five good and four bad examples of brands using Twitter”. David Moth says, “Twitter is a brilliant tool for communicating with consumers and when used effectively can be a great way of building customer loyalty. In recent weeks I’ve come across a number of brands that have... [Read more]

‘Article Marketing and Traffic: It Is All about Unique Website Visitors’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “Article Marketing and Traffic: It Is All about Unique Website Visitors”. Gail says, “One of the most obvious ways of using content is for article marketing. But, article marketing of yesterday is very different from how it is used today. Short history lesson: over the past seven... [Read more]

LoveClaw Unlimited Webinar: rank for competitive keywords #ad

Chris Munch released his LoveClaw plugin about a month ago. It lets you get more social media links to your content by encouraging people to share their opinions. LoveClaw Emotional Traffic Technology has proven to be more powerful at pulling Social Votes, encouraging Social Engagement and getting Content Shared across the web even more effectively... [Read more]

‘Understand your target audience and identify the right affiliates: A Case Study with Rakuten LinkShare‘ Experian Webinar May 15

Experian is hosting a webinar with on Wednesday, May 15 at 1.00 pm EDT. The topic of the webinar is “Understand your target audience and identify the right affiliates: A Case Study with Rakuten LinkShare”. Experian team says, “During this webinar Scott Allan, SVP Global Marketing, Rakuten LinkShare, and Lauren Rice, Analyst, Consumer... [Read more]

‘Facebook Reports $1.46 Billion Revenues, 751 Million Mobile Active Users’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Facebook Reports $1.46 Billion Revenues, 751 Million Mobile Active Users”. Greg Sterling says, “Facebook just announced Q1 2013 earnings. Revenue was nearly $1.46 billion, up 38 percent year over year (YoY). That beat financial analysts’ estimates. Net income was $219... [Read more]

MarketingSherpa’s ‘Search Marketing: Turning an 82% bounce rate into a 400% conversion increase‘ Webinar on Replay

MarketingSherpa’s “Search Marketing: Turning an 82% bounce rate into a 400% conversion increase” webinar replay is available on YouTube. This MarketingSherpa(http://www.marketingsherpa.com ) Webinar is a real-world success story from a brand-side marketer. You’ll learn how Jennifer Stagner, Mechanical Support Manager, TOPS Products,... [Read more]

Covert Optin Player: Flexible video power for your site #ad

Mark Dulisse’s new Covert Optin Player makes your video the center of attention on your site. When you install Covert Optin Player on your WordPress site, you get these advantages: • You can build your list and get opt-ins at a time when the viewer is most receptive: when the video starts, Pauses, or ends, or at a particular time in the video.... [Read more]

Reminder- ‘How To Make $10,000 Per Month‘ James Francis’ Webinar 6.00 pm EDT

James Francis is hosting a webinar on Thursday, May 2 at 6.00 pm EDT. The topic of the webinar is “How To Make $10,000 Per Month”. Webinar Details Organizer: James Francis Topic: How To Make $10,000 Per Month Day/Date: Thursday, May 2 Time: 6.00 pm EDT – Time Zone Converter Register for webinar details. ‘How To Make $10,000 Per... [Read more]

‘Facebook Now Has 751 Million Active Users on Mobile’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Now Has 751 Million Active Users on Mobile”. Seth Fiegerman says, “After Facebook released its fourth-quarter earnings report in January, CEO Mark Zuckerberg proclaimed that Facebook had “become a mobile company.” In the latest earnings report, the company further justified... [Read more]

Reminder- ‘From Marketer to Author: How to Publish a Book for Powerful Marketing’ MarketingProfs Seminar May 28

MarketingProfs is hosting a seminar with Guy Kawasaki on Thursday, May 28 at 12.00 pm ET. The topic of the seminar is “From Marketer to Author: How to Publish a Book for Powerful Marketing”. MarketingProfs team says, “In this very special online seminar from MarketingProfs, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and... [Read more]

Ant Judge and Jury: Good niche research for good sales #ad

Really understanding your niche means you can address its problems better and get more traffic, and with more traffic you can get more sales. Doing the right research to understand the niche is the key to better results. Maybe you have heard of “Oz”, the marketer responsible for the successful ANT series of products. With his new Ant Judge... [Read more]

‘The dark side of ecommerce’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The dark side of ecommerce”. Darren Hitchcock says, “The explosive growth of transactional and online shopper data means consumers are swamped with information. In just one internet minute, there are now 2m Google search queries, £83,000 in sales on Amazon.co.uk, 100,000... [Read more]

‘Testing and Optimization: SAP’s Test Lab increases digital leads 27% [Part II]‘ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Testing and Optimization: SAP’s Test Lab increases digital leads 27% [Part II]“. David Kirkpatrick says, “ Sometimes how-to articles with many sources are so extensive, the article is split into two parts. That rarely happens with a case study. But, this very deep dive into SAP’s... [Read more]

‘How Text Messaging Can Drive App Engagement and Revenues’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “How Text Messaging Can Drive App Engagement and Revenues”. Thorsten Trapp says, “One of the toughest marketing jobs today is working for an app developer. With app downloads projected to surpass 66 billion by 2016 (more than double the 31 billion apps installed in 2011), more often than not... [Read more]

1-Minute List Builder: A WordPress Lightbox with a difference #ad

George Katsoudas releases his new 1-Minute List Builder at 11 AM EDT. It’s one of his well-regarded WordPress plugins. This is a very flexible pop-up lightbox. You can control all the physical parameters, such as the color, size and the time when it pops (on entry to the page, on exit from the page, after a timed delay) and more. You can specify... [Read more]

‘50+ Tech Events in Seattle, London and More’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “50+ Tech Events in Seattle, London and More”. Elisha Hartwig says, “Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether that’s advertising, technology, media or public relations. This week, we’re highlighting five events... [Read more]

’13 Reasons INBOUND 2013 Is Boston’s Can’t-Miss Event’ – HubSpot

The latest article on HubSpot blog is titled ”13 Reasons INBOUND 2013 Is Boston’s Can’t-Miss Event”. Hannah Fleishman says, “We don’t think Boston gets hot enough in August. 80 degrees, even 90, just won’t cut it this summer. That’s why HubSpot is bringing the heat this year with INBOUND 2013, our annual... [Read more]

‘Passing on Pinterest, Marketing to Men’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Passing on Pinterest, Marketing to Men”. Dana Rasmussen says, “If Pinterest was a woman, her friends would have the awkward task of telling her that men just aren’t that into her. Pinterest is the third most popular social networking site on the Internet behind Facebook and Twitter.... [Read more]

WP Viral Payments helps your customers sell for you #ad

Rob Cornish has just released a new WordPress plugin,WP Viral Payments, to make it simple for your customers to do two things: • Add or remove items in their shopping cart • Get a discount if they share your product page on Facebook. They can even share a coupon code so their friends get a discount, too, if you choose. WP Viral Payments works with... [Read more]

‘Facebook Earnings Results Show Progress On Mobile’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Facebook Earnings Results Show Progress On Mobile”. Brian S Hall says, “Mark Zuckerberg likes to say that Facebook is now a “mobile first, mobile best” company – and the company’s earnings report for the quarter ended March 31, 2013 actually backs him up, in both usage... [Read more]

‘Loyal customers are key to online growth’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Loyal customers are key to online growth”. Bernard Luthi says, “Consumers can buy almost anything online from groceries to holidays, gadgets to clothing, even cars. Ecommerce today is exciting, innovative, and profitable: last year U.S. shoppers made internet history when Cyber... [Read more]

‘A/B Testing: SAP increases conversion 62% by using images’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: SAP increases conversion 62% by using images”. John Tackett says, “Today at 2:00 p.m. EDT, I’ll be interviewing Shawn Burns, Vice President of Digital Marketing, SAP, during the MarketingSherpa webinar, “Testing: A discussion about SAP’s 27% lift in incremental sales... [Read more]

CPA Cash King Underground: for any CPA marketer who needs more clicks #ad

If you don’t know how to do CPA marketing or have tried it without much success, Ezra Wyckoff says his new CPA Cash King Underground is just what you need. The process he shows you is simple, he says, and can be grasped in 15 minutes and can be performed in 30 minutes a day. It can even be outsourced because it is so simple. It involves a novel... [Read more]

‘Remix Culture: Rethinking What We Call Original Content’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Remix Culture: Rethinking What We Call Original Content”. Matt Jessell says, “Star Wars, “Stairway to Heaven,” and the Apple Macintosh — what do they have in common? They’re creative and cultural works of genius that have shaped and defined generations. We... [Read more]

‘Facebook’s First Quarter, By the Numbers’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook’s First Quarter, By the Numbers”. Todd Wasserman says, “As has been its custom, Facebook supplied some charts showing various stats related to the company’s first-quarter performance on Wednesday, prior to its call with analysts. The stats show a steady increase in mobile... [Read more]

How to get more from Affiliate marketing

As an affiliate marketer or a merchant, you know how much of a vital role that reports play in tracking the success of any affiliate marketing campaign. Both merchants and affiliate marketers will review dashboards and reports on a daily, weekly, or monthly basis to see how the current campaign is performing, how many leads are being generated, how... [Read more]

Titanium Backlinks: White hat method for traffic and rankings #ad

Do you have a social media strategy? Social media are the key to high rankings for your website, and for high traffic, too0. Erica Stone has just released Titanium Backlinks, a step-by-step course that shows you how to harness the power of great content and social media to promote your site in the search engines. When social platforms notice your site... [Read more]

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