James Anderson says, “For many B2B marketers video content is the biggest step in a content marketing plan, the one thing that is tackled last because it takes more resources to produce. That mode of thinking is changing, however, as more marketers lean on video content as an effective way to cut through the crowded content marketing landscape.... [Read more]

Chow says, “The latest announcement by Google about their algorithm update has people worried. On April 21st, 2015, Google will be rolling out another update targeted at mobile users and those performing searches through mobile devices. It’s no secret mobile usage has increased over the last several years and it’s important bloggers, developers... [Read more]

Sujan Patel says, “Millennials — young adults who are currently between ages 18 and 34 — wield $1.3 trillion in annual buying power. That’s certainly enough to make any marketer sit up and take notice. But despite common misconceptions of the group as a single, narcissistic entity, U.S. millennials are diverse. Nearly 43 percent... [Read more]

Authority sites, the sites respected by the search engines and getting thousands of visits each day know their market; that’s how they got to be authority sites. Wouldn’t it help your own site to know behind the scenes information about what searches are directing people to the authority sites? With that information, your could tailor your... [Read more]

Jerry Low says, “At this point, all of us have had at least some experience shopping online. Chances are, we’ve also all experienced an e-commerce site that had a pretty terrible experience—one that might have even led you to abandon the effort all together and go elsewhere. This is the experience you want to avoid at all costs, and is... [Read more]

Cecille says, “This Niche of the Week was supposed to be on email client affiliate programs, but I changed my mind at the last minute. Yes, you can promote email client affiliate programs, but I can’t get beyond the nagging question: Who still buys and downloads them? While you do have several options, the number is pint-sized compared with... [Read more]

Brad Rencher says, “Today, thanks to mobile technology, we’re in the midst of the true marketing revolution. And it has nothing to do with mobile ads. Consider a recent experience with Delta. I bought a ticket on the airline’s website using my laptop. I phoned customer service to change my reservation. The airline texted me about... [Read more]

In the past year, there have been several new video creation programs released, such as: VideoMakerFX, Easy Sketch Pro and Explaindio. These new tools have been widely accepted by the online marketing industry. In fact, they quickly became top-selling products, together selling over 100,000 copies, including upgrades... [Read more]

Ayodeji Onibalusi says, “Guest blogging is one of the most effective and widely used methods for gaining exposure via sites other than yours, and it is one of the least expensive ways to gain access to new audiences, increase traffic to your website, and help create a brand for yourself. But measuring the effectiveness of a guest-posting campaign... [Read more]

Jacob McMillen says, “Conventional wisdom is usually the safe play. Why take risks when there’s an established “right way” to do things? In marketing, however, success often falls to those willing to buck trends and experiment. When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. It’s far... [Read more]

Daniel Faggella says, “If you run an online business, odds are you utilize broadcast emails as a marketing tool. And, while just shooting out a one-size-fits-all email can be an effective weapon in your marketing arsenal (occasionally), it’s important that you also aim properly and use the right ammo to hit your target audience. The simplest... [Read more]

Have you thought of Fiverr as a potential income stream for your business? It's hard to imagine earning enough to make it worth your time. That is, until you find opportunities for selling gigs that only take you 2-3 minutes to deliver. Then those $5 payments can start to add up... [Read more]

Seth Fiegerman says, “By the time Facebook went public on May 18, 2012, the company had more than 900 million monthly active users, topped more than $1 billion in annual profits and even had an Oscar-winning film with Justin Timberlake cementing its place in popular culture. But Wall Street, largely unimpressed with former members of NSync, was... [Read more]

Cyrus Shepard says, “Today we’re excited to make freely available the new Web Developer’s SEO Cheat Sheet 3.0. Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike. Countless beginner and advanced SEOs have printed... [Read more]

Patricio Robles says, “Earlier this month, Google announced that it was giving mobile users the ability to order food directly from its search results, signaling the possibility that the next phase of search’s evolution will be transactionalization. As I wrote at the time, “it’s not hard to imagine Google applying transactional... [Read more]

Last Summer, Donald VanFossen released software (a WordPress plug-in) that shook up the SEO process. It improves your standing on the SERPs (Search Engine Results Pages). He called it SERP Shaker... [Read more]

Brittany Leaning says, “Social media community managers and public relations professionals have to deal with little problems every single day. These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas — all problems that arise frequently and deserve reasonable and empathetic responses. There are... [Read more]

Patricio Robles says, “I was recently invited to speak at the CIM social video boot camp, where I demonstrated some tips for how brands can get the best from social video apps. In my presentation I covered a range of guidance for both Vine and Instagram video platforms, much of which I’ve already covered in the previous how to be brilliant... [Read more]

Beki Winchel says, “Data are becoming essential for marketing and PR pros. A study by Forbes Insights and Turn revealed that more than 70 percent of marketing executives expect to rely more and more on data for decision-making within the next three years. They’re not the only communications pros under pressure to use more measurement in PR... [Read more]

Drew Laughlin specializes in online marketing for local businesses. In particular, he creates marketing videos that local businesses can use to attract new clients... [Read more]

Business.com team says, “There’s no doubt about it: the ability to successfully persuade others is a helpful tool in business. A persuasive leader or salesperson has an easier time getting the job done and has more fun doing it. So what can you do to be more persuasive? No, you don’t have to completely change your personality or turn to voodoo. As... [Read more]

Martin Beck says, “Twitter is rolling out its new desktop search interface for all logged-in users, the company confirmed today. We reported about the change in April, when Twitter started experimenting with the new look. The change is more than cosmetic, although the new look is certainly cleaner and makes it more obvious that you are on a search... [Read more]

JP Mangalindan says, “Facebook said on Monday it could let businesses interact with users of WhatsApp, the popular messaging service it purchased for $21.8 billion last year. “We think that enabling that B2C [business-to-consumer] messaging has good business potential for us,” Facebook Chief Financial Officer David Wehner explained on Monday... [Read more]

We all need more traffic to our sites. Tran did, too.  So he came up with these 99 traffic generation methods, and now he is giving them to you... [Read more]

Ritika Puri says, “In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs. After all, the customer acquisition and retention landscape is evolving faster than ever. To see what works, it’s crucial to find new opportunities and test new waters. The challenge, however, is that marketing... [Read more]

James Carson says, “What comes first: the distribution or the content? I’ve been turning this question over practically in the last year through running my own publishing startup, but the answer remains strangely elusive: if you invest in content, the answer to that content doing well seems to be in its distribution to the largest audience... [Read more]

There’s a big advantage to being in the first spot in the search engines for your keywords. People start clicking at the top, and if they are dissatisfied with the first entry, they work their way down. Being number 1 gives you a major advantage. You will get more clicks than anybody else. That’s as true with paid listings as with organic... [Read more]

Martin Beck says, “Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep asking: “Given the decline in organic reach, how should businesses like ours or any business think about the role of Pages?” Zuckerberg gave the answer that Facebook keeps giving, saying... [Read more]