Martin Beck says, “Near the end of his town hall Q&A Thursday, a small business owner asked Facebook CEO Mark Zuckerberg the question that marketers keep asking: “Given the decline in organic reach, how should businesses like ours or any business think about the role of Pages?” Zuckerberg gave the answer that Facebook keeps giving, saying... [Read more]

Kristen Dunleavy says, “Just when you thought you had a handle on mobile email marketing, the Apple Watch shows up and changes everything. We know what you’re thinking: How the heck do I make my emails stand out on a screen the size of a small potato chip? Don’t panic. Follow these tips to optimize your emails for the Apple Watch. Embrace... [Read more]

Verónica Maria Jarski says, “Test your emails to find out the best way to engage your subscribers and develop your email channel. The following infographic by Email Monks highlights email testing tips, best-practices, and essential elements of a successful email campaign. Before you start testing, you need to decide whether to do A/B or multivariate... [Read more]

In the past year, there have been several new video creation programs released, such as: ¦ VideoMakerFX , ¦ Easy Sketch Pro, ¦ Explaindio. These new tools have been widely accepted by the online marketing industry. In fact, they quickly became top-selling products, together selling over 100,000 copies, including upgrades. That’s because... [Read more]

Dan Smith says, “I’m slightly ashamed to admit I’m a little late to the IFTTT party. I first heard about the web-based tool not long after its 2011 debut, but it’s only been in the past couple of weeks that I was reintroduced to it and have been blown away. I’m guessing I’m not the only newbie to IFTTT – an online platform that stands... [Read more]

William Johnson says, “yber-attack – the event and its consequences are not new to online merchants. Most of those who promise secured transactions to customers have had an experience of customers complaining about faulty transactions and other security breaches. Magento, Joomla and even any ecommerce platform including CMS, plugin and extensions... [Read more]

Chow says, “When you run the kind of online business where you maintain a very public front, brand management will continue to play a very critical role in maintaining and growing your success. This is true of professional bloggers and freelance writers, just as much as it is true of designers, developers, online stores and more. If you’ve... [Read more]

Have you thought of Fiverr as a potential income stream for your business? It's hard to imagine earning enough to make it worth your time. That is, until you find opportunities for selling gigs that only take you 2-3 minutes to deliver. Then those $5 payments can start to add up... [Read more]

Doug Kessler says, “In Velocity’s latest SlideShare, “Insane Honesty in Content Marketing,” we argue for a little-used but hugely powerful strategy: taking the worst attributes of your company, product or service … and highlighting them for all to see. I really, really, REALLY believe in this approach and I’m amazed more brands don’t... [Read more]

Mike O’Brien says, “As so many consumers use mobile to make purchasing decisions on-the-go, the power of location-based email marketing is greater than ever. Location-based email marketing allows incentives to be delivered at the right time and right place. For example, by creating consumer loyalty reward programs promoted via email, it... [Read more]

Patricio Robles says, “Wearables are creating new opportunities for marketers, and a number of compelling use cases mean that wearables could be the most disruptive technology developments since the smartphone. But serious concerns have already emerged. The Washington Post’s Ariana Eunjung Cha addressed a number of them in a detailed piece... [Read more]

Last Summer, Donald VanFossen released software (a WordPress plug-in) that shook up the SEO process. It improves your standing on the SERPs (Search Engine Results Pages). He called it - SERP Shaker... [Read more]

Matt Gratt says, ̶#8220;User behavior and customer purchase journeys are more complex today than they’ve ever been before. Modern consumers – especially those purchasing high-consideration or B2B products – look across a variety of media and conduct a lot of searches. Google reports that the average B2B researcherdoes 12 searches before they... [Read more]

Daniel Burstein says, “Process-Level Value Proposition: How marketing can leverage the value it creates If I am your ideal prospect, why should I buy from you rather than your competitors? This is the essential value proposition question, and many major business decisions must be made to truly discover and deliver on your company’s value proposition —... [Read more]

Amanda Subley says, “As a marketer, you know by now that most (if not all) of your potential customers are likely a part of Facebook’s massive community. There are 890 million people signing into Facebook every single day. So, whether your target audience is college students or CEOs, they’re probably using Facebook — and... [Read more]

Drew Laughlin specializes in online marketing for local businesses. In particular, he creates marketing videos that local businesses can use to attract new clients... [Read more]

MOZ team says, “These days, most of us have learned that spammy techniques aren’t the way to go, and we have a solid sense for the things we should be doing to rank higher, and ahead of our often spammier competitors. Sometimes, maddeningly, it just doesn’t work. In today’s Whiteboard Friday, Rand talks about five things that... [Read more]

Barry Schwartz says, “A few weeks after Google launched their mobile friendly algorithm, Bing announced they will begin rolling out their version of the mobile friendly algorithm for Bing mobile search results in the upcoming months. Unlike Google, Bing did not give us a specific date for the launch. But what we do know is that this ranking algorithm... [Read more]

Mitch Duckler says, “Ever since Google introduced the Panda and Penguin updates, companies have been clamoring to publish content in hopes to improve ranking and engagement with customers. It is impossible to navigate the internet today without being hit by ‘to do lists’, ‘how-to’s, and ‘top 10 lists’. But are brands simply creating... [Read more]

About 6 months ago, Walt Bayliss released his popular video distribution software, Hydravid. Many marketers who recognize the importance of having their videos seen by a wide audience are using this software to syndicate their videos to websites around the world... [Read more]

With the power of video to hold people’s attention, it’s always good to come across free sources of stock footage that doesn’t carry a royalty for use. These videos can be used for your marketing purposes, with nothing more than an acknowledgement of the creator. Sometimes not even that is required. While looking for a video to use... [Read more]

Courtney Eckerle says, “To gain visibility for the launch of the latest version of their health and wellness app, Owaves created a contest to encourage downloads and usage. By getting users to share their interaction with the app visually and pulling in key influencers, the marketers at Owaves were able to increase daily downloads by 100% and develop... [Read more]

Jillian D’onfro says, “As more brands move their money to mobile advertising, Facebook has continued to shine above the rest of the market. The company drove one-third of all US digital ad growth for the fifth straight quarter in Q1, Morgan Stanley analysts write in a note, and Facebook’s business is accelerating while overall ad growth... [Read more]

Don't miss this free training. Leon Tran is offering his new e-book, 99 Easy Ways To Get Traffic in 2015, at no charge, for a limited time... [Read more]