The latest Silverpop blog post is titled “6 Tips for Creating a Best Customer Email Program”. Loren McDonald says, “You value all of your customers, but some of them are your very best, and they deserve special treatment. Maybe they buy often from you or they spend a lot when they buy (or both). Perhaps they’re your biggest advocates... [Read more]

The latest article on ‘Website Magazine’ is titled “Millennials are Changing how Marketers Work”. Derek S. says, “Millennials are a tricky generation. They like it when companies make recommendations that make shopping easier (55 percent), but at the same time get chills when companies know what they want before they’ve told them (54... [Read more]

The latest article on ‘Marketing Land’ is titled “Marketing On Pinterest? Here’s Some Data About Pinners’ Daily Obsessions”. Martin Beck says, “Pinterest bills itself as “the world’s largest human created collection of things,” with more than 30 billion pins on 750 million boards. It’s a treasure trove... [Read more]

Chad Nicely and Precious Ngwu have worked together to bring Traffic ROI Machine to market for the benefit of online marketers who need a better return on their invested time. This plugin works on your website, where you have embedded a YouTube video. When the visitor plays the video, you can insert an “annotation” (similar to a pop-up, but... [Read more]

The latest article on HubSpot blog is titled “5 Awful Email Marketing Tactics (That People Still Do)”. Allie Vanden Heuvel says, “As an email marketer, I’ve researched a lot of best and worst practices for the industry. And boy, are there some tips and tricks out there that are just downright awful! Yes, those email strategies... [Read more]

The latest post on ‘ReadWrite’ is titled “Google Play Introduces PayPal Support”. Anthony Myers says, “In a blog post Thursday, Google announced it will support PayPal as a payment option for Google Play purchases starting in 12 countries, including the U.S., UK, Germany, Canada, Austria, Belgium, Finland, France, Ireland, Italy,... [Read more]

The latest post on ‘Mashable’ is titled “The Document That Could Change the Internet Forever”. Lorenzo Franceschi-Bicchierai says, “The FCC has published its full net neutrality proposal, a document that could very well change the Internet as we know it. On Thursday, the FCC approved the proposal with a 3-2 vote, opening a period... [Read more]

Mark Thompson just announced a new optin page (a.k.a. landing page or squeeze page) generator with added features that will assure more optins. A page created by Optin Architect is more than just a pretty face • It detects when someone is about to leave your page without opting in, so you can take action to pull them back into your funnel. •... [Read more]

The latest article on HubSpot blog is titled “10 Ways to Optimize Your Emails for Better Engagement”. Sam Kusinitz says, “Despite a few years of “email is dead” chatter, I don’t think many would argue that email marketing remains at the forefront of many people’s digital marketing strategies. In fact, according... [Read more]

The latest ‘Econsultancy’ blog post is titled “Southeast Asia could be the next big ecommerce opportunity: report”. David Moth says, “China’s booming ecommerce sales tend to grab most of the attention when we talk about businesses opportunities in APAC, and it’s understandable that foreign companies are drawn to more... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: The value of choice in decision-making”. Mike Xiao says, “Reducing confusion and mitigating friction are things that come to mind when thinking about presenting the optimal amount of choices for customers. This makes sense when you consider that some customers have a hard... [Read more]

Cyril Gupta and his partner, Todd Gross, have another big hit on their hands. In the first day on the market, it sold over 1500 copies. “Why should I care?” you ask? If you have ever wanted to take advantage of the power of video blogs, with Video Jeet it becomes not just possible but practical. And in their introductory sale, you can get... [Read more]

The latest ‘Aweber’ blog post is titled “How to Start Optimizing Your Content For Conversions”. Hunter Boyle says, “Conversion rate optimization takes time to master — usually more than most entrepreneurs and small business marketers can muster. And while there are plenty of tools to make the testing and optimization process more simple,... [Read more]

MarketingSherpa has released a case study titled “Web Optimization: Ancestry.com improves conversion 20% by reducing choice barriers”. Allison Banko says, “While Web Optimization Summit 2014 (May 21-23) hasn’t commenced just yet, today’s B2C Marketing case study gives you a glimpse into one of the sessions gracing the... [Read more]

This is a reminder for Business 2 Community’ webinar on Instagram. Business 2 Community is hosting a webinar with Mitch Brooks, Elizabeth Breese and Mike Kurtz on Tuesday, May 27 at 2.00 pm ET. The topic of the webinar is “The Success Of Visual Brands: How To Measure The Value Of Instagram”. The ‘Business 2 Community’ team... [Read more]

We talk about videos being great sales people, meaning that they can be persuasive. But until now, videos were one-way communication. They couldn’t take orders like a real sales person. But starting today, videos can literally make sales. With the advent of Clipz.io technology, people can click on the video and place an order for whatever the... [Read more]

The latest MOZ blog post is titled “Announcing the MozCon 2014 Community Speakers”. Erica McGillivray says, “Get ready to give some high fives, because I have some great news to share today: The four community speakers for MozCon 2014, July 14-16th in Seattle! First, I want to thank everyone who tossed in their hat. It’s an incredibly... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “6 Nonverbal Hacks for Your Website So it Captures Attention and Converts”. Vanessa Van Edwards says, “You have 0.05 seconds to make a good first impression online. That’s only 50 milliseconds to hook someone — according to researchers at Carleton University. Most important, this happens... [Read more]

The latest article on ‘Marketing Land’ is titled “Tweet And Repeat: The Power Of Sharing And Sharing Again”. Mark Traphagen says, “Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I’m betting you know! That’s right. “Rinse and repeat,” the familiar instructions... [Read more]

Don Northup has just released to the public a very large collection of marketing graphics, some wild, some wacky, and some wonderful. His package is called the Warrior Ultimate Picture Pack. The collection includes drawings, screen captures, and photos (pet photos, people photos, nature photos and more). He counted all the images he has included, and... [Read more]

The latest article on HubSpot blog is titled “Quit Cloning Content: Battling Crap Content Through Form”. Anum Hussain says, “When I look back on 2013, I think of it as the year the concept of “content marketing” skyrocketed. Just take a look at a Google Trends report and you’ll see the interest over time escalate... [Read more]

The latest post on ‘ReadWrite’ is titled “Pinterest Raises A $200 Million Warchest To Do Battle With Google”. Lauren Orsini says, “Pinterest has raised $200 million from investors in a deal that values the company at $5 billion, a source close to the company told ReadWrite. (Update: The company is now confirming its financing.) This... [Read more]

The latest post on ‘Mashable’ is titled “How Much Do You Trust the FCC? The Internet Might Depend on It”. Jason Abbruzzese says, “The Federal Communications Commission on Thursday opened the door to a wide range of possibilities for the future of the Internet. Commissioners voted 3-2, along expected party lines, to begin the public... [Read more]

Matt Bush has been a marketing consultant for local businesses for five years. He knows how to attract clients to his consulting firm. One way, perhaps the best way, to get their attention is to show them your capabilities in action so they can see what you can do for them before they buy. You need a way to demonstrate what you can do for a business.... [Read more]