Courtney Eckerle says, “To gain visibility for the launch of the latest version of their health and wellness app, Owaves created a contest to encourage downloads and usage. By getting users to share their interaction with the app visually and pulling in key influencers, the marketers at Owaves were able to increase daily downloads by 100% and develop... [Read more]

Jillian D’onfro says, “As more brands move their money to mobile advertising, Facebook has continued to shine above the rest of the market. The company drove one-third of all US digital ad growth for the fifth straight quarter in Q1, Morgan Stanley analysts write in a note, and Facebook’s business is accelerating while overall ad growth... [Read more]

Sean Kim says, “No matter what profession you’re in, networking is the fuel that accelerates success. Not only is it useful for learning directly from individuals you meet, but the benefits of association and growing your own authority are just as powerful. For some of us, the word networking can leave a bad taste in our mouths. Many... [Read more]

Have you thought of Fiverr as a potential income stream for your business? It’s hard to imagine earning enough to make it worth your time. That is, until you find opportunities for selling gigs that only take you 2-3 minutes to deliver. Then those $5 payments can start to add up. Fergal Downes has just revised and improved his popular Fiverr Handover. Downes... [Read more]

Sandra Gudat says, “If you’ve heard it once, you’ve heard it a thousand times: Content is king. But why? Simple: because value-added content has the power to influence consumer behavior—without overt sales tactics. Value-added content (AKA custom content and custom publishing) addresses consumer needs and lifestyle interests connected... [Read more]

Dave Gerhardt says, “Since launching The Growth Show in February, we’ve been fortunate to land interviews with some really busy people, including executives of billion-dollar businesses and founders on the cusp of building the next big thing. For some of them, we had an “in.” Somebody knew somebody else and happily made the... [Read more]

Eric Enge says, “We’re super-thrilled to say that it’s finally here: the MozCon 2015 Agenda. MozCon is July 13-15 in Seattle. We have an outstanding lineup this year featuring topics ranging from technical SEO and email marketing to content strategy and digging into your creative side. All of our speakers are already gearing up to... [Read more]

Last Summer, Donald VanFossen released software (a WordPress plug-in) that shook up the SEO process. It improves your standing on the SERPs (Search Engine Results Pages). He called it: SERP Shaker. It lets you avoid the tedious, long hours building a single site, hoping it will start ranking sometime down the road. Build multiple sites in the time... [Read more]

Rainmaker team says, “Only a few months after launching Hack the Entrepreneur, Jon Nastor was receiving unsolicited sponsorship requests. One turned out to be a perfect fit. In this episode of The Showrunner, Jon takes us behind the scenes of how his deal with FreshBooks came about“. The Importance of Treating Sponsorship Like Partnerships ‘Copyblogger’... [Read more]

Brad Jefferson says, “There are more than one billion video views on Facebook every day. In the next five years, “most of [the social network] will be video,” Facebook CEO Mark Zuckerberg said during a town hall meeting last November. The numbers seem to back up Zuckerberg’s prediction. The amount of video posted from people... [Read more]

Tom Whately says, “As a B2B marketer, I’m always looking to LinkedIn as my social media channel of choice (other than Twitter, of course). LinkedIn operates in a way that cultivates communities around certain professions and industries, and for B2B marketers this can be gold, when done well. We’re currently using seven different techniques... [Read more]

Anna Guerrero says, “In the perpetual race to stand out on social media, visual content is pulling in front and kicking up speed. According to Socially Sorted, the image-focused Instagram is now surpassing Twitter in daily mobile traffic. And Facebook posts with images generate an estimated 53% more likes that solely text-based posts. While... [Read more]

Drew Laughlin specializes in online marketing for local businesses. In particular, he creates marketing videos that local businesses can use to attract new clients... [Read more]

Tom Whatley says, “For many B2B marketers, getting in front of senior decision-makers is a tough task. These are people who would really move the needle for you if you get them to sign up for your product or service. When marketing to the C-suite, though, you’ve got to do things that are different from much of your other marketing efforts. Sure,... [Read more]

Graham Charlton says, “Google’s recent mobile friendly update gave brands a big reason to optimise for mobile, but is it being tough enough? There are plenty of sites which are just part-mobile. They may have mobile friendly homepages and other pages, but will often switch users to desktop pages which do not work well on mobile. Here... [Read more]

Karissa Bell says, “As competition for Internet of Things dominance heats up, Qualcomm is hoping its technology will power billions of the next generation of wearables, connected cars and appliances. Qualcomm president Derek Aberle revealed during a press event in San Francisco Thursday that the company’s latest goal to have its chips in... [Read more]

About 6 months ago, Walt Bayliss released his popular video distribution software, Hydravid. Many marketers who recognize the importance of having their videos seen by a wide audience are using this software to syndicate their videos to websites around the world... [Read more]

Tx Zhuo says, “Niche markets almost always develop out of an unmet need. You start by finding people’s pain points — either in their personal or professional lives — then dream up ways to solve those problems. That’s exactly what HotelTonight did when it saw the need for last-minute hotel bookings via mobile devices. In three... [Read more]

Lara O’Reilly says, “The digital advertising sector is a complex one. It has been a rocky few months for the ad tech sector.The overall value of public ad tech company stocks fell 12% in the first quarter, according to tech investment bank LUMA Partners. Of those companies who underwent the high-profile IPO process, many – such as... [Read more]

Evan Prokop says, “This week’s forecast calls for heavy rain. Not from the sky, but from the stage at Authority Rainmaker 2015, hosted by CopyBlogger. The conference got off to a bang with an electrifying keynote from Daniel Pink, speaker and author of To Sell Is Human: The Surprising Truth About Moving Others. According to Daniel, the buying... [Read more]

Don't miss this free training. Leon Tran is offering his new e-book, 99 Easy Ways To Get Traffic in 2015, at no charge, for a limited time... [Read more]

Lisa Toner says, “Content marketing is nothing new to marketers all over the world. Many of us know it’s the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. But because content has become a well-established part of global companies’ overall marketing strategies, the... [Read more]

Graham Charlton says, “First coined by Robin Sloan, stock and flow is a useful way to talk about different content types and how you can use them in your marketing. Here I’ll look at what stock and flow is, some examples, and how it can be used effectively. The stock and flow model is also mentioned in our Implementing Content Strategy... [Read more]

Ayaz Nanji says, “Some 79% of all keywords return search results that integrate at least one Google Universal Search (AKA blended search) element—the additional snippet of media and information that accompanies traditional results—according to a recent report from Searchmetrics. The report was based on data from a large set of keyword searches... [Read more]

Ian Jacobs says, “Do you hear that swooshing sound of a tweet being sent in the middle of a Google Hangout? It’s faint, but strong, and it means they’re coming. Generation Y—a generation raised entirely in a technology-driven world. This new breed of consumers demands more from companies and government agencies, with particularly high... [Read more]

Steve Dille says, “Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would still make sense: Any of us respond better to a personalized query, a sales pitch that hits our individual pain points or aspirations, the right offer that arrives at the right time … But,... [Read more]