IM NewsWatch, May 15, 2014 - ‘Adaptive web design: pros and cons – Econsultancy' and much more...
May 15th, 2014 at 8:10 am EST‘Facebook Is Trying To Steal Google’s Retail Advertising Customers’ – Business Insider
The latest article on Business Insider is titled “Facebook Is Trying To Steal Google’s Retail Advertising Customers”. Aaron Taube says, “Google controls 40% of the U.S. online advertising market, a huge slice of the pie it has earned largely on the back of its search advertising products. Because a search for sneakers can... [Read more]
‘How You Can Generate More Qualified Leads With Google AdWords and Call Tracking’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “How You Can Generate More Qualified Leads With Google AdWords and Call Tracking”. Brad Reynolds says, “You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign,... [Read more]
’7 Critical Elements Of A Great Inbound Marketing Campaign’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “7 Critical Elements Of A Great Inbound Marketing Campaign”. Kayla Matthews says, “In today’s increasingly digital world, we marketers have more opportunities than ever to drive traffic to our virtual stores, websites and company blogs. There are countless tactics we can... [Read more]
Video Jeet can raise the quality of your video marketing #ad
The long wait is over. Video Jeet launches today at 11 AM EDT. (Go a few minutes early, if you can, to get a special early-bird discount.) Software developer, Gyril Gupta, has created this new Windows software for any online marketer who wants to improve their video results. Video Jeet is a clever software tool that combines Video with Blogging and... [Read more]
‘Facebook’s iOS Related Content Test Could Be A Boon For Marketers’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Facebook’s iOS Related Content Test Could Be A Boon For Marketers”. Martin Beck says, “Facebook wants check-ins to be more social, which could be good news for marketers. Facebook is testing a new iOS feature that shows users related information after they check into... [Read more]
‘YouTube, Facebook Account for Nearly a Third of Mobile Traffic’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “YouTube, Facebook Account for Nearly a Third of Mobile Traffic”. Dennis Green says, “Facebook and YouTube are now dominating mobile traffic shares in early 2014, as more people shift to a mobile device to upload photos to social networks and watch cat videos. Facebook and YouTube now account... [Read more]
’7 Quick Ways to Curate Industry Content for Your Blog’ – HubSpot
The latest article on HubSpot blog is titled “7 Quick Ways to Curate Industry Content for Your Blog”. Rebecca Goldring says, “Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. And while posts... [Read more]
Clipz.io – Videos that can literally sell #ad
We talk about videos being great sales people, meaning that they can be persuasive. Until until now, videos were one-way communication. They couldn’t take orders like a real sales person. But starting today, videos can literally make sales. With the advent of Clipz.io technology, people can click on the video and place an order for whatever the... [Read more]
‘A prioritised web development & site migration SEO checklist’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “A prioritised web development & site migration SEO checklist”. Tim Aldiss says, “My friend and ex-colleague Modestos Siotos has written an authoritative piece on site migration over on the Moz blog and there’s no way I even want to go anywhere near improving on that. However,... [Read more]
‘How to Attract, Nurture, and Grow the Business-Building Audience You Want’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “How to Attract, Nurture, and Grow the Business-Building Audience You Want”. Sonia Simone says, “I got a great question last week after my presentation at our live Authority Intensive event in Denver. What do I do if I feel like I’ve outgrown my audience? I think a lot of business owners... [Read more]
‘Starting Over, Part 3 – Optimize’ – MOZ Blog
The latest MOZ blog post is titled “Starting Over, Part 3 – Optimize”. Dr. Peter J. Meyers says, “Once your site is launched and indexed, it’s time to sand off the rough SEO edges. Part 3 in the “Starting Over” covers how to do a quick, early SEO audit”. Starting Over, Part 3 – Optimize MOZ Blog [Read more]
Warrior Ultimate Picture Pack for all marketing needs #ad
Don Northup has just released to the public a very large collection of marketing graphics, some wild, some wacky, and some wonderful. His package is called the Warrior Ultimate Picture Pack. The collection includes drawings, screen captures, and photos (pet photos, people photos, nature photos and more). He counted all the images he has included, and... [Read more]
‘Want to Improve Your Email Deliverability?’ – HubSpot
The latest article on HubSpot blog is titled “Want to Improve Your Email Deliverability?”. Ginny Soskey says, “If an email gets sent out to your list, but it doesn’t show up in their inboxes, does it even count? Usually, the answer is no. You’re trying to get people to open, engage with, and click on your emails —... [Read more]
‘Adaptive web design: pros and cons’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Adaptive web design: pros and cons”. Graham Charlton says, “Responsive design may be the more popular option for business right now, but that doesn’t mean that alternative approaches like adaptive design shouldn’t be considered. Today sees the release of our Mobile... [Read more]
‘The FCC and Net Neutrality: What You Need to Know Before Thursday’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “The FCC and Net Neutrality: What You Need to Know Before Thursday”. Jason Abbruzzese says, “This story is about net neutrality. Have we lost you yet? Few words strike fear into the hearts of Internet advocates and boredom into the the minds of the general public like the phrase “net... [Read more]
A tool local marketing consultants have needed #ad
Matt Bush has been a marketing consultant for local businesses for five years. He knows how to attract clients to his consulting firm. One way, perhaps the best way, to get their attention is to show them your capabilities in action so they can see what you can do for them before they buy. You need a way to demonstrate what you can do for a business.... [Read more]
‘World Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On Facebook’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “World Cup Marketing Reminder: There Are 48.9 Million U.S. Soccer Fans On Facebook”. Martin Beck says, “The World Cup — the most watched sporting event in the known universe — is something of a niche phenomenon in the United States, where another sort of football... [Read more]
‘Is your company ready for agile marketing?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Is your company ready for agile marketing?”. Ashley Friedlein says, “Just over a year ago Econsultancy and Marketing Week published a Modern Marketing Manifesto, an attempt to try and capture what should constitute marketing as we move further into the 21st century. But... [Read more]
‘Before & After: Turning Mediocre Design Into Effective Visual Communication’ – HubSpot
The latest article on HubSpot blog is titled “Before & After: Turning Mediocre Design Into Effective Visual Communication”. Ross Crooks says, “Visual content is an essential part of the marketing mix — for good reason. The human brain is pre-wired to process visuals quicker and more efficiently than text alone, which makes... [Read more]
Blog Profits Unleashed: Guide to growing a profitable blog #ad
Neill Cook has just released new training he calls Blog Profits Unleashed. This is a 120+ page e-book, plus action plans, checklists, promotion schedules and a number of bonuses. It shows you a detailed system to get started with small niche websites that you turn into much larger authority sites tthat can generate ongoing profits. This is a “No... [Read more]
‘Here’s How To Learn How Much Your Data Is Worth To Facebook And Google’ – Business Insider
The latest article on Business Insider is titled “Here’s How To Learn How Much Your Data Is Worth To Facebook And Google”. Aaron Taube says, “The anti-virus software company AVG has created PrivacyFix, an app to help you get a handle on just how much you’re worth to big-time data players Facebook and Google. According... [Read more]
‘Web Analytics, Q2 2014 Shows That Web Analytics Is More Important Than Ever’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “The Forrester Wave™: Web Analytics, Q2 2014 Shows That Web Analytics Is More Important Than Ever”. James McCormick says, “At Forrester we have talked about the fact that digital intelligence has replaced web analytics. Digital intelligence tackles emerging channels, sophisticated... [Read more]
Why isn’t your marketing viral? #ad
Humor helps. So do contests, coupons and giveaways; i.e., events that reward the visitor to your site with financial benefits. People become engaged and tell their friends when they find out about bargains, deals and free stuff. Marketers that use time-limited discount coupons often get tremendous improvement in traffic and sales. Giveaways don’t... [Read more]