Silverpop has released a free ebook titled “2013 Email Marketing Metrics Benchmark Study”. The Silverpop team says, “Looking for a deeper picture of how successful your emails are? With so many metrics and so little time, it can be tough to gauge customer engagement. Download our benchmark study and get exclusive data that will give... [Read more]

The latest article on ‘The Forrester Blog’ is titled “The Future of Marketing is (Better) Context”. Anthony Mullen says, “I was lucky enough to spend some time inKerala working with Indian classical musicians many years ago. I first arrived during the monsoon season, and along with the world-class thunderstorms that I watched from a thin... [Read more]

The latest article on ’Marketing Land’ is titled “Schmidt: Google Has More Respect For “Real World” Concerns, One Reason Why Google Glass Is Limited”. Danny Sullivan says, “Whereas the Google of old might just throw products “over the wall” and not think much about their real world impacts, the Google of today... [Read more]

Australian marketer Aurelius Tjin has just released his new Social Media Plan of Attack, a guide to using social media strategically to build your business. This e-book addresses the smart use of social media in your business. Use it to build your own business, and then sell it to other people if you like. If you want to resell it, you get numerous... [Read more]

The latest article on Business Insider is titled ”How To Lie, Cheat, And Manipulate Your Way To Social Media Dominance”. Kevin Smith says, “Ryan Holiday is a media mastermind, at least the way he tells it. The college drop-out quit school at 19 but went on to become a PR advisor to Linkin Park and Tucker Max. He’s best known... [Read more]

The latest article on ‘Business 2 Community’ is titled “Check Your Website Optimization by Conducting An SEO Audit”. Alan Smith says, “There is no doubting the fact that SEO procedures and practices change with time. This enables business owners to go for assessments periodically in order to check the search optimization process status... [Read more]

The latest article on ‘Business 2 Community’ is titled “Preventing Google From Killing Your Business”. Traian Neacsu says, “Too much reliance on Google’s organic traffic plus a hit by an algorithm update like Penguin, and your business can go south from one day to another. Sound too dramatic? I don’t wish this on anyone but sadly, it... [Read more]

Some people try to make money from fads and short-term trends. These can bring in some income, but it isn’t stable; soon people stop caring about that fad and move on to another one. For stable income, you need to market in an “evergreen” niche, one that has staying power; one that will be important as long as there are people with... [Read more]

The latest post on ‘ReadWrite’ is titled “Google’s Voice: Larry Page Explains Why He Went Silent Last Year”. ReadWrite Editors say, “Last year, Google CEO Larry Page vanished from public view for several months, passing up major opportunities to speak to Wall Street, developers and the public (including last year’s big... [Read more]

Shawn Collins’ latest blog post is titled “The Importance of an Optimized Affiliate Profile”. Collins Says, “We got an irate email this past Friday from somebody who applied to the Affiliate Summit Affiliate Program. We turned down the application, because we decided the site was not relevant. It usually ends there, but in this case, the... [Read more]

The latest post on ‘Mashable’ is titled “44% of Shoppers Will Buy Less Online if Internet Sales Tax Passes”. Alex Fitzpatrick says, “If the Marketplace Fairness Act passes through Congress, more online retailers would have to collect sales tax at the point of purchase. Would you buy less stuff online if that becomes the case? If... [Read more]

Israeli marketer Tom Yevsikov has created Extreme List Building Blueprint, a guide to list building that contains 5 methods, some free and some paid, that bring him consistent results. And Yevsikov says these methods don’t just get random subscribers; they get buyers in your niche. You get started with his methods, and your list starts growing,... [Read more]

The latest article on HubSpot blog is titled ”How a Sales Coaching Program Can Grow Your Business in Turbulent Times”. Jessica Meher says, “Selling is hard work. Even though the economy is showing signs of turning around and sales organizations are ramping up their efforts, there are still significant challenges to overcome. Sales... [Read more]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How to Integrate Social Media into Your Website with a Homeland Embassy Strategy?. Baer says, “I’d like to walk you through a social media strategy concept known asthe homeland-embassy approach. It’s an idea shared first by Steve Rubel, though I’m not sure he meant... [Read more]

The latest ‘Econsultancy’ blog post is titled “Mobile marketing is on the move”. Geoff Galat says, “Capitalising on 2012′s success, mobile commerce is finally reaching its stride, and all the signs suggest that 2013 is a banner year for mobile. Data shows that more and more consumers shop and buy through their mobile... [Read more]

Travis Petelle is giving away at no cost, his new training, on getting your 1st 1000 Fans. This system is is the exact process Patelle used (and continues to use) when he builds a fan page. When he did it, Patelle says, within the first 24 hours, sales began pouring in. In this free training he goes through the entire process of researching a viral... [Read more]

The latest ‘SEOmoz’ blog post is titled “How to Rank: 25 Step SEO Master Blueprint”. Cyrus Shepard says, “If you’re like most SEOs, you spend hours each week reading the latest SEO tactics and search engine tidbits. We spend hours learning, but does 90% of it change what we actually do – that is, the basic work of ranking a web page... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “11 Compound Word Errors that Might Make You Look like a Numbskull”. Demian Farnworth says, “Even as a seasoned writer, I’m not immune to making simple but stupid mistakes. Take the word “jive” for instance … Ever since I was kicking the slats out of my crib, I thought it meant... [Read more]

John Chow’s latest blog post is titled “3 Ways to Do SEO and Improve Your Organic Traffic”. Chow says, “SEO might sound scary to many bloggers whose sites were penalized by Google Panda or other updates. But does it mean that SEO is dead? The debate has been going on; a set of website owners said that they were”. 3 Ways to Do SEO and Improve... [Read more]

You can have a business helping parents teach their children to read. You do it by giving away Teach Your Child To Read software that you have branded with your own business name. This software shows parents how to get their preschool children to start reading. And you give it away at no charge. Why? When they use the software, they see an ad at the... [Read more]

Experian is hosting a webinar with on Wednesday, May 15 at 1.00 pm EDT. The topic of the webinar is “Understand your target audience and identify the right affiliates: A Case Study with Rakuten LinkShare”. Experian team says, “During this webinar Scott Allan, SVP Global Marketing, Rakuten LinkShare, and Lauren Rice, Analyst, Consumer... [Read more]

MarketingProfs is hosting a seminar with John Wall on Thursday, May 23 at 12.00 pm ET. The topic of the seminar is “Seven B2B Marketing Confessions That Will Improve Your Marketing Efforts Now”. MarketingProfs team says, “With over 20 years in business, presenter John Wall has seen many things: successes, failures, tragedies, and... [Read more]

MarketingSherpa has released a case study titled “Sales Enablement: Using email performance data to help salespeople understand lead interest increases sales 48.9%”. Adam Sutton says, “Keeping Marketing and Sales on the same page requires a smooth flow of information. What if you could send campaign data to the right salespeople automatically? This... [Read more]

Kate Luella, Australian designer and marketer, has created an attractive set of 25 Designer eCovers for your books. These can be customized with your title and your author name and uploaded to the Kindle marketplace, the Nook marketplace or sold through any other channel you choose. There are covers for novels and for many kinds of non-fiction, all... [Read more]

MarketingProfs is hosting a seminar with Rebecca Wardlow on Thursday, May 16 at 12.00 pm ET. The topic of the seminar is “Marketing Campaign Strategies for the Social and Mobile World”. MarketingProfs team says, “This PRO seminar will help you get your mobile-first plan in place by teaching you how consumers are using their mobile... [Read more]

Ali Brown is hosting online ‘Profit Map Workshop‘ on Wednesday, May 15 at 2.00 pm ET. Ali says, “During this 4-hour online workshop, you’ll dive into: * Interactive exercises to help you get clear on your personal mission (your WHY) and your ideal clients (your WHO), and yourmoneymaking model. (Once you know these, your marketing... [Read more]

The latest post on ‘Mashable’ is titled “Google’s Eric Schmidt and Jared Cohen on the New Digital Age”. Adam Popescu says, “The growth of the web, the developing world and digital-age career skills were all topics of discussion last Thursday night at a special fireside chat with tech heavyweights Eric Schmidt and Jared Cohen at Google‘s... [Read more]

Local businesses increasingly are looking for ways to keep their customers engaged. With the mobile surge in recent years, they need to make their business visible on mobile devices. Mobile apps are the way to do this with some sophistication and customization, and because of this, mobile apps are big business, billions of dollars annually. Unfortunately,... [Read more]

The latest ‘Econsultancy’ blog post is titled “Q&A: Brian Solis on marketing convergence and the “human API” #IMW13″. Ryan Sommer says, “In this Q&A, Brian gives us a preview of what to expect for his Integrated Marketing Week keynote, as well as insights into his writing/publishing process and where... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Culture is Key to Marketing Innovation Velocity”. Bert Dumars says, “Today we published my first Forrester Research report on Marketing Innovation –Culture Is Key To Marketing Innovation Velocity (client access required). This is the first report in a series I will be writing on... [Read more]

The latest post on ‘Mashable’ is titled “How Not to Use Social Media: Restaurant’s Epic Facebook Meltdown”. Annie Colbert says, “On last week’s episode of Fox’s Kitchen Nightmares, Gordon Ramsey visited Amy’s Baking Company in Scottsdale, Ariz. But not even the loud-mouthed British chef could convince the... [Read more]

Paul Nicholls through experimentation has settled on six online marketing strategies that have worked for him and, he says, will work for you: 1. “The Under the Radar” method that can start bringing in commissions in a few hours 2. “The Traffic Control Method” brings you long term, completely free traffic that you can send to... [Read more]

The latest article on ’Marketing Land’ is titled “3 Simple Techniques For More Persuasive Content Marketing”. Brian Clark says, “What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that creating enough content is the biggest problem.... [Read more]

The latest article on Business Insider is titled ”How Facebook’s Acquisition Of Instagram Has Hurt Brands That Use Twitter”. Jim Edwards says, “After Facebook acquired Instagram in September, one of its first major policy changes was to drop support for photo-sharing on Twitter — ostensibly a rival to Instagram for... [Read more]

The latest ‘Econsultancy’ blog post is titled “Online price discrimination: a surprising reality in ecommerce”. Arie Shpanya says, “Online price discrimination has attracted immense popularity and heat in the last few months when the Wall Street Journal revealed some websites that used variable prices based on users’... [Read more]

Timothy Miranda has earned a name as a CPA specialist. He has just released new training he calls CPA Infiltration. In it, Miranda shows you how to use co-registration leads for your CPA marketing. Many major, well-known and frequently visited sites on the web (for example, coupons.com) have a “co-registration” opportunity. Your ad on their... [Read more]

Third Door Media is hosting a webinar on Thursday, May 16 at 1.00 pm EDT. The topic of the webinar is “Maximizing the Return From Your Facebook Investment”. The TDM team says, “Register to Learn: How to craft a Facebook campaign strategy for your business objectives Best practices for audience targeting, creative design, creative... [Read more]

The latest article on ‘Business 2 Community’ is titled “Organizing Your Department for Content Marketing: Strategic Requirements”. Robert Rose says, “Recently, the Altimeter Group published Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise. The research, which is based on interviews... [Read more]

The latest post on ‘Mashable’ is titled “Vine User Inks Deal With ‘Peanuts’ Gang”. Brian Anthony Hernandez says, “Khoa Phan‘s stop-motion animations on Vine have caught the attention of Peanuts Worldwide, the new owners of the popular Peanuts comic strips starring Charlie Brown, Snoopy and friends. In a deal announced... [Read more]

Dean Holland has just created a WSO in which he shows us how he operates a 7 Figure Business. This is a video recording of a presentation he made before paying customers at a seminar, distilling what he has learned during his 9 years in online marketing. Holland got a slow start, working 4 years before he made his first dollar. But then his business... [Read more]