The latest article on ‘The Forrester Blog’ is titled “The Forrester Wave™: Web Analytics, Q2 2014 Shows That Web Analytics Is More Important Than Ever”. James McCormick says, “At Forrester we have talked about the fact that digital intelligence has replaced web analytics. Digital intelligence tackles emerging channels, sophisticated... [Read more]

The latest article on ‘Marketing Land’ is titled “Facebook & Twitter Slide Slightly In Global Usage, While Instagram & Tumblr Soar [Survey]“. Martin Beck says, “Although Facebook’s perch on top of the global social media landscape remains solid, new survey data from GlobalWebIndex show a slight reduction in... [Read more]

The latest article on ‘Website Magazine’ is titled “Pinterest Rolls Out Paid Test for Promoted Pins”. Allison Howen says, “Promoted Pins are getting closer to becoming a reality, as Pinterest is rolling out a paid test of this advertisement feature within the platform’s search and category feeds. Promoted Pins made their initial... [Read more]

Matt Bush has been a marketing consultant for local businesses for five years. He knows how to attract clients to his consulting firm. One way, perhaps the best way, to get their attention is to show them your capabilities in action so they can see what you can do for them before they buy. You need a way to demonstrate what you can do for a business.... [Read more]

The latest article on ‘Business 2 Community’ is titled “14 Tips How Social Media Can Drive More Traffic To Your Website”. Jennifer Barry says, “The latest changes to Google’s search algorithms have marketers and web designers scrambling to devise new ways to boost SEO results. If your company is currently struggling to climb... [Read more]

The latest article on HubSpot blog is titled “6 Underused CTAs to Include in Your Email Marketing”. Rachel Sprung says, “You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. But do you know that there’s a lot of different opportunities for CTA placement and type,... [Read more]

The latest post on ‘ReadWrite’ is titled “Net Neutrality: FCC Shifting Gears On Its Internet “Fast Lane” Idea”. Anthony Myers says, “Following a tech-industry backlash, the FCC appears ready to reconsider a proposal that would allow broadband providers to charge Internet services such as Netflix or Google extra for faster... [Read more]

Humor helps. So do contests, coupons and giveaways; events that reward the visitor to your site with financial benefits. People become engaged and tell their friends when they find out about bargains, deals and free stuff. Marketers that use time-limited discount coupons often get tremendous improvement in traffic and sales. Giveaways don’t directly... [Read more]

The latest VerticalResponse blog post is titled “The Net Neutrality Discussion Is Getting Serious: FCC and Politicians Weigh In”. Jason & Lorenzo say, “The Federal Communications Commission’s special counsel for external affairs, Gigi Sohn, took to Twitter on Tuesday to discuss the release of the new proposal that would... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five ways ecommerce sites can boost profits”. Arie Shpanya says, “Profit margins determine whether businesses sink or swim and this is especially true in the hypercompetitive ecommerce industry. So what can retailers do to improve profit margins? There are a myriad of barriers... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “5 Reliable Ways to Use Content as a Referral Tool”. John Jantsch says, “I’m guessing you do great work. You add value everywhere you can, and people want to refer you on their own. Clients who get what they expected and have a great experience in the process want to tell their friends,... [Read more]

Neill Cook has just released new training he calls Blog Profits Unleashed. This is a 120+ page e-book, plus action plans, checklists, promotion schedules and a number of bonuses. It shows you a detailed system to get started with small niche websites that you turn into much larger authority sites tthat can generate ongoing profits. This is a “No... [Read more]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Hotel increases revenue 52% with value proposition-centered email and social campaign”. Courtney Eckerle says, “After the 2008 recession caused occupancy and revenue to take a hit, hotel Jamaica Inn decided to completely revamp its marketing strategy. Using... [Read more]

The latest MOZ blog post is titled “Auditing the Moz Q&A: Optimization and Insights”. Gianluca Fiorelli says, “Gianluca endeavored to learn more about our industry by analyzing more than 20,000 questions from Moz’s Q&A section. Along the way, he discovered quite a bit about what makes for an effective online forum. Today’s... [Read more]

The latest article on ‘ZDNet’ is titled “Adobe Patches Acrobat, Reader, Flash and Illustrator”. Larry Seltzer says, “Adobe has issued a series of updates to address a large number of vulnerabilities in their products. All updated products have at least one critical vulnerability. The update to Adobe Acrobat and Reader fixes 11 vulnerabilities in... [Read more]

As IM NewsWatch warned yesterday, the sale on VideoMakerFX ended at Midnight> In two weeks, over 15,000 people bought a copy. Whether you bought or not, a new product goes live at 11 AM that you can use for making videos. Peter Beattie is releasing his latest product, Instant Video Templates, at 11 AM EDT. If you you were one of the many people who... [Read more]

The latest article on ‘Business 2 Community’ is titled “10 Steps To Use LinkedIn To Help Grow Your Small Business”. Gerry Moran says, “LinkedIn is the marketing hub of many social selling executives and solopreneurs. What about small businesses using LinkedIn to reach their goals? 80% of small business owners, with 200 or fewer... [Read more]

The latest ‘Econsultancy’ blog post is titled “11 Econsultancy blog posts that marketers can use every day”. Ben Davis says, “Many of these ‘greatest hits’ don’t need flagging up as they are shared a lot and have probably been seen by some of you. However, I wanted to group together a list of posts that are of considerable... [Read more]

The latest article on ‘The Forrester Blog’ is titled “Make More Persuasive Infographics By Balancing Context With Simplicity”. Ryan Morrill says, “A colleague shared a recent Harvard Business Review article with me after I mentioned seeing The Best American Infographics on display in my local bookstore. The article was a brief interview... [Read more]

If you own multiple sites, or plan to, it takes a lot of time to keep fresh content on the sites, as you well know. This takes away time you could be spending on growing your business faster, and you may not even realize the damage this process is doing. If you are tired of: • Wasting time writing content for your sites • Wasting thousands... [Read more]