IM NewsWatch, May 14, 2013 - Latest IM News including ‘Is guest blogging becoming risky? – Econsultancy’ and much more...

May 14th, 2013 at 4:00 am EDT

IM NewsWatch

Tuesday, May 14, 2013

‘Why E-Mail Newsletters Won’t Die’ – Wired.com

Ryan Tate’s latest article on Wired.com is titled “Why E-Mail Newsletters Won’t Die”. Tate says, “Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he’s finding he just can’t escape the grubby format first used more than 40 years ago, e-mail. Berry’s baby, RebelMouse,... [Read more]

‘Google+ Adds Content Recommendations For Mobile Websites’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Google+ Adds Content Recommendations For Mobile Websites”. Greg Finn says, “Website owners with a Google+ page will soon be able to add content recommendations to the user experience on their mobile websites. Google just announced the new feature today, which blends... [Read more]

‘What are Buyer Personas and Why Are They Important for Your Business?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “What are Buyer Personas and Why Are They Important for Your Business?”. Hamzah Qutub says, “In marketing circles one frequently comes across this term but very few people have any idea of what is meant by a buyer persona. A buyer persona is a fictional representation of your... [Read more]

Dean Holland’s 7 Figure Business Exposed #ad

Dean Holland has just created a WSO in which he shows us how he operates a 7 Figure Business. This is a video recording of a presentation he made before paying customers at a seminar, distilling what he has learned during his 9 years in online marketing. Holland got a slow start, working 4 years before he made his first dollar. But then his business... [Read more]

‘Our next Google+ Hangout this Wednesday: channel integration’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Our next Google+ Hangout this Wednesday: channel integration”. Ryan Sommer says, “Brush up on the themes that will be explored atIntegrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts. Are you a CMO hiring developers to take... [Read more]

‘PPC Ads: Analyzing the Bing Yahoo! Alliance’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “PPC Ads: Analyzing the Bing Yahoo! Alliance”. Melissa Mackey says, “For the past three years, pay-per-click advertisers on Microsoft’s Bing have enjoyed distribution across both Bing and Yahoo! This is thanks to the Bing Yahoo! Search Alliance, which enables advertisers to use one ad... [Read more]

‘Answered: 5 E-Commerce Sales Tax Questions’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Answered: 5 E-Commerce Sales Tax Questions”. Allison Howen says, “There seems to be at least one thing that democrats and republicans agree on – all merchants should collect sales tax, regardless if they sell through a traditional brick-and-mortar store or exclusively online. In fact, the... [Read more]

CPA Infiltration: how to use co-registration for CPA #ad

Timothy Miranda has earned a name as a CPA specialist. He has just released new training he calls CPA Infiltration. In it, Miranda shows you how to use co-registration leads for your CPA marketing. Many major, well-known and frequently visited sites on the web (for example, coupons.com) have a “co-registration” opportunity. Your ad on their... [Read more]

‘The Numbers Are Clear: Mobile Is Taking Over The World’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “The Numbers Are Clear: Mobile Is Taking Over The World”. Brian S Hall says, “Take a moment to think about it. The mobile market – hardware, software, apps, services, infrastructure – is expanding to just about every corner of the wold. And as mobile connects the entire planet –... [Read more]

‘Advice for Clueless Brands on Social Media’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Advice for Clueless Brands on Social Media”. Bob Garfield says, “What happened was the Relationship Era. Now everybody knows how bad your values are, what kind of messages you are sending children and generally what a jerk you are. Your marketing strategy is bullying. Enjoy the conversation,... [Read more]

’6 Marketing Automation Lessons I Learned the Hard Way’ – HubSpot

The latest article on HubSpot blog is titled ”6 Marketing Automation Lessons I Learned the Hard Way”. Jessica Meher says, “Not too long ago, my colleague Katie Burke wrote a great article, “The Right Way to Think About Your Marketing Software RFP,” and it got me thinking about my own experiences as a buyer of marketing... [Read more]

Fast Cash Commando: 6 quick online methods of earning $50 or more daily #ad

Paul Nicholls through experimentation has settled on six online marketing strategies that have worked for him and, he says, will work for you: 1. “The Under the Radar” method that can start bringing in commissions in a few hours 2. “The Traffic Control Method” brings you long term, completely free traffic that you can send to... [Read more]

‘How You Make a Customer Smarter in 6 Seconds' by Jay Baer

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How You Make a Customer Smarter in 6 Seconds?. Baer says, “I’ve been critical in the past of Vine, and brands’ often clumsy attempts to turn it into the next venue for “clever” real-time marketing. But with a new series of 10 inherently useful Vines, Lowe’s demonstrates... [Read more]

‘Some Common SEO Questions and Their Answers’ by John Chow

John Chow’s latest blog post is titled “Some Common SEO Questions and Their Answers”. Chow says, “I spend a lot of time hanging out with my ideal readers and there have been some prevalent SEO questions that I would like to answer. The objective of this post is to answer some of these questions. It will help you understand the intricacies of... [Read more]

‘How My Mom Thinks Search Engines Work’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “How My Mom Thinks Search Engines Work”. Rob Toledo says, “With Mother’s Day in many countries having just passed (I learned this week that the UK celebratesMothering Sunday earlier in the year), I thought it would be fun to have a conversation about SEO with one of the most incredible people on... [Read more]

BizAppGenerator: Builds professional apps for your offline clients #ad

Local businesses increasingly are looking for ways to keep their customers engaged. With the mobile surge in recent years, they need to make their business visible on mobile devices. Mobile apps are the way to do this with some sophistication and customization, and because of this, mobile apps are big business, billions of dollars annually. Unfortunately,... [Read more]

‘How to Become a Content Marketing Expert’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How to Become a Content Marketing Expert”. Brian Clark says, “You hear everyone talking about online content marketing, because with today’s Internet-empowered prospect, content marketing is what works. And yet, you may be struggling with creating content that works for your business... [Read more]

‘Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand”. Rebekah Henson says, “Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe... [Read more]

‘Lead Generation: 6 steps to correctly setting customers’ expectations’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Lead Generation: 6 steps to correctly setting customers’ expectations”. Selena Blue says, ““The first step in exceeding your customer’s expectations is to know those expectations.” -Roy H. Williams, Author and Marketing Consultant, Wizard of Ads trilogy One way to know your... [Read more]

25 Gorgeous Designer eCovers for your Kindle (or other) e-books #ad

Kate Luella, Australian designer and marketer, has created an attractive set of 25 Designer eCovers for your books. These can be customized with your book title and your author name and uploaded to the Kindle marketplace, the Nook marketplace or sold through any other channel you choose. There are covers for novels and for many kinds of non-fiction,... [Read more]

Ali Brown’s ‘Profit Map Workshop‘ May 15

Ali Brown is hosting online ‘Profit Map Workshop‘ on Wednesday, May 15 at 2.00 pm ET. Ali says, “During this 4-hour online workshop, you’ll dive into: * Interactive exercises to help you get clear on your personal mission (your WHY) and your ideal clients (your WHO), and yourmoneymaking model. (Once you know these, your marketing... [Read more]

Reminder- ‘Understand your target audience and identify the right affiliates: A Case Study with Rakuten LinkShare‘ Experian Webinar May 15

Experian is hosting a webinar with on Wednesday, May 15 at 1.00 pm EDT. The topic of the webinar is “Understand your target audience and identify the right affiliates: A Case Study with Rakuten LinkShare”. Experian team says, “During this webinar Scott Allan, SVP Global Marketing, Rakuten LinkShare, and Lauren Rice, Analyst, Consumer... [Read more]

‘Article Marketing: How to Write for Syndication’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Article Marketing: How to Write for Syndication”. Gail says, “The face of article marketing has changed. And, in fact, it is one of the more common questions I get from members and students. How is it done correctly? But, let’s start from the other end of the question – how... [Read more]

Experts Theme powers all your WordPress sites #ad

Soren Hoyer has just released a premium WordPress theme called Experts Theme. This theme is versatile and easy to use. It’s equally adept at: ¦ Sales pages, using buiult-in sales page templates ¦ Squeeze pages, with custom lead gen forms ¦ Blog posts: Use any of several built-in layouts ¦ Testimonials: pre-made testimonial pages to... [Read more]

‘More than half of businesses achieve 10% of sales through email marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “More than half of businesses achieve 10% of sales through email marketing”. David Moth says, “In the fast moving world of digital marketing the value of email for driving sales is occasionally overlooked as shiny new technologies emerge and distract our attention from what... [Read more]

Reminder- ‘Take a Closer Look at Links – Why a Site Ranks‘ – Third Door Media Webinar May 21

Third Door Media is hosting a webinar on Tuesday, May 21 at 1.00 pm EDT. The topic of the webinar is “Take a Closer Look at Links – Why a Site Ranks”. The TDM team says, “The Page One Power research department picked a random keyword and did extensive research into the backlinks for the top three results. The team initially used... [Read more]

‘Facebook Home Finally Hits 1 Million Downloads’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook Home Finally Hits 1 Million Downloads”. Seth Fiegerman says, “Facebook Home has finally hit 1 million downloads exactly one month after being released for Android, according to install numbers in the Google Play store. At a press event on Thursday, Facebook’s director of... [Read more]

Video Website Silo Architecture: Powerful persuasion plus powerful SEO #ad

Video is a powerful persuader. Silo design for your website is a powerful SEO technique. Video Website Silo Architecture by Russell Wright and Sue Bell shows you how to combine them for a very powerful site. This is a 12 Module video and written course you can absorb and implement in only a few hours. In this Video Website Silo Architecture course,... [Read more]

Reminder- ‘How Mobile Is Transforming the Path to Purchase‘ eMarketer Webinar May 23

eMarketer is hosting a webinar with on Thursday, May 23 at 1.00 pm ET. The topic of the webinar is “How Mobile Is Transforming the Path to Purchase”. Experian team says, “Join eMarketer’s Noah Elkin for an overview of the shifting digital commerce landscape and the information you need to stay connected with increasingly mobile... [Read more]

‘Twitter Acquires Data Analysis Startup Lucky Sort’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter Acquires Data Analysis Startup Lucky Sort”. Seth Fiegerman says, “Twitter has acquired Lucky Sort, a startup that specializes in data visualization, the two companies announced Monday. The terms of the deal were not disclosed. Lucky Sort was founded two years ago and launched its first... [Read more]

Reminder- ‘From Marketer to Author: How to Publish a Book for Powerful Marketing’ MarketingProfs Seminar May 28

MarketingProfs is hosting a seminar with Guy Kawasaki on Thursday, May 28 at 12.00 pm ET. The topic of the seminar is “From Marketer to Author: How to Publish a Book for Powerful Marketing”. MarketingProfs team says, “In this very special online seminar from MarketingProfs, Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and... [Read more]

CB Social Power Profits: Sales aids for Clickbank affiliates #ad

There are big opportunities in the social media marketing niche. And Clickbank is at the heart of this niche, with many training products showing how to use social media in marketing. Eleanor Ruse has just issued her latest Clickbank affiliate research and PLR content packages, CB Social Power Profits. As always, Ruse has included a rich set of materials... [Read more]

‘How Marketing Legend Guy Kawasaki Manages His Social Media Presence’ – HubSpot

The latest article on HubSpot blog is titled ”How Marketing Legend Guy Kawasaki Manages His Social Media Presence”. Guy Kawasaki says, “Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of what I do. Perhaps you may find some... [Read more]

Reminder- HubSpot’s ‘INBOUND 2013′ Conference, Boston, August 19-22

HubSpot is hosting the ‘INBOUND 2013′ conference at the Hynes Convention Center, 900 Boylston Street, Boston, MA on August 19-22. According to HubSpot team, ‘INBOUND 2013′ brings 100+ sessions from keynotes to product demos and the opportunity to get certified in inbound marketing. Keynote Speakers Seth Godin Brian Halligan Dharmesh... [Read more]

‘What Your Facebook Fans Want To See’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “What Your Facebook Fans Want To See”. Leah Weisman says, “With over one billion users and its new Facebook home mobile app downloaded over 500,000 times, it’s likely your brand should be on Facebook. However, there sometimes seems to be a disconnect between what brands think... [Read more]

How To Create, Launch And Sell WSOs #ad

British marketer Steve Peters Benn has been building his expertise for years and has become particularly expert in selling on the Warrior Forum. For example, since 2009, he has launched over 40 special offers and many of them have been designated “WSOs of the Day”. Benn has just released his training on how you can use the Warrior Forum... [Read more]

‘Is guest blogging becoming risky?’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Is guest blogging becoming risky?”. Graham Charlton says, “After Penguin hit a lot of sites hard last year, it seems many SEOs have turned to guest blogging for alternative methods of link-building. I see this in the volume of requests I get for guest posts on this blog,... [Read more]

‘Google Combines Free Storage On Gmail, Google+ & Drive: 15GB Total’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google Combines Free Storage On Gmail, Google+ & Drive: 15GB Total”. ReadWrite Editors say, “Google announced Monday that it has combined its free storage options across multiple apps, making it easier to manage how much space you’re using in Google Drive, Gmail, and Google+. Previously users... [Read more]

‘Facial Recognition Comes to Google Glass’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facial Recognition Comes to Google Glass”. Samantha Murphy says, “For those who wish they could better remember names and faces, a new demo app for Google Glass gives you notes on how you know each person. Although the concept seems perfect for party or networking events, the app — called MedRef... [Read more]

CPA Cash Tycoon: Use 7search for CPA profits #ad

Dan DaSilva has been testing 7search.com for traffic. It’s a second-tier PPC provider that is run by a Warrior Forum member (and gives a discount on the first purchase by other warriors). In CPA Cash Tycoon, he shows how to use 7search to bring in CPA income. He shows the coupon code for the discount at 7search and then shows, step-by-step,... [Read more]

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