Ayaz Nanji says, “What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? To find out, Facebook showed 965 video ads that were in market in the United States and Europe to a panel of consumers. Study participants were shown the ads in a way that mimicked the... [Read more]

Mary C. Long says, “You have to brand yourself. And digital branding has simultaneously made branding much easier and much more complicated. Logically, that sounds impossible, but for any small business or entrepreneur understanding the struggle is real. There are so many tools, resources, and ways to make your mark, not to mention conflicting... [Read more]

Devendra Hardawar says, “Amazon has spent the past few years emulating Netflix with its many streaming video offerings. Now with Amazon Video Direct (AVD), it’s taking a cue from Vimeo and YouTube by making it easier than ever to get your videos streaming, and most importantly, get you paid. You’ll be able to upload your own videos... [Read more]

To be a success in CPA marketing you need two things: 1. A source for responsive traffic 2. A compelling offer Liming Wu has been studying traffic sources. He reports that Facebook, with its billions of members, is the kind of traffic source we have all dreamed of, but it comes with some warnings and pitfalls. It’s easy to get Facebook wrong,... [Read more]

Daniel Burstein says, “In the article from today’s MarketingSherpa Chart of the Week newsletter, we share data produced exclusively for MarketingSherpa by Adestra and Econsultancy, which identified the mobile email marketing optimization techniques that most commonly produce excellent email marketing ROI. You can take a closer look at the data... [Read more]

Winston Burton says, “Many SEOs these days are focused on content marketing. This involves building out high-quality content optimized for searcher intent, then amplifying that content through social to capture end users in their moment of need. But what are the right steps to prioritize and amplify content? Read on. SEO content prioritization... [Read more]

Ryan Skinner says, “In the context of writing a report on the native advertising technology landscape, I was looking at many publishers’ native advertising products when it occurred to me: Nobody uses the same damn name for native ads, no one calls it ‘advertising’, and almost no one calls it ‘native’. Here’s... [Read more]

A moving "ticker tape" style message, scrolling across your home page; what a way to attract people's attention to something important. Ken Reno has a new WordPress plugin, 'ScrollTabs WordPress Plugin', that will do just that. In fact, it will add a scrolling message, not just to WordPress sites, but also to HTML pages,... [Read more]

Brendan Witcher says, “Omnichannel fulfillment services have indubitably piqued the interest of today’s retail leaders; nearly one-third of the retail organizations we surveyed already support “buy online, pick up in store” (BOPIS) functionality or have plans to implement the technology by the end of next month. However, proponents of omnichannel... [Read more]

Nikki Gilliland says, “Millennials, Generation Y, or young adults. Whatever the label, people roughly born between the years 1980 to 2000 are now said to be the most valuable demographic of all. The question is – if millennials are the market to target, how exactly should brands be talking to them? (Top tip: definitely not by shoe-horning... [Read more]

Beth Hayden says, “I have fallen in love with a travel website. It’s called CheeseWeb, and it’s a blog dedicated to “slow travel.” Slow travel is staying in one place for longer periods of time while you’re on the road and having full experiences in each place you stay. When I stumbled upon it, the incredible photos and gorgeous design... [Read more]

For steady, growing income online it's hard to beat a "club" or "inner circle" or a group of whatever name in which people pay you to be a part. Your job is to drip content to them on a pre-defined schedule and tell more people about your club... [Read more]

Dr. Peter J. Meyers says, “When we do keyword research, we tend to focus on discovery. We take a short list of keywords we think matter, brainstorm wildly, paste the resulting list into a dozen tools, paste the results back into Excel, and measure our success by how often our spreadsheet crashes. Then, we throw it all away when our tax attorney... [Read more]

Jayson DeMers says, “Since its early days, search engine optimization (SEO) has always had naysayers insisting that this marketing discipline is a passing fad, or that it’s dead. Not only has SEO survived this long, it’s thriving: According to a recent study by Borrell Associates, companies are going to spend $65 billion on SEO in 2016. This... [Read more]

Jeff Rajeck says, “There are an overwhelming amount of tips and tricks to help you become a better online copywriter. To help you organise these tips into a useful ‘writers toolbox’, we have covered two high-level best practices in previous posts: 1. Use short words, short sentences, and signpost your writing. (link) 2. Outline for... [Read more]

Brett Ingram and Mo Latif have partnered to create a new automated solution for  website traffic using viral videos: 'Vidio Sniper PRO'. The software has been designed to be usable by anyone.  It only requires 3 simple steps. Step 1 – Choose any video: It could be from YouTube, but any MP4 file will do. Step 2 – Choose any product (or several products) you want to promote, affiliate products or your own... [Read more]

Ernest Nicastro says, “Nobody likes buggy software. At its worst, it’s been known to cause death and substantial loss of capital. Even in its most benign form, buggy software costs time and productivity. So in today’s article I offer tips for combating bugs that can infiltrate your content marketing software. You should know, though,... [Read more]

Marissa Breton says, “Back in 2011, Snapchat was synonymous with risqué teen behavior. News coverage repeatedly warned parents of the damaging effects the platform might have, and as a result, the success trajectory wasn’t looking good. Since then, Snapchat has evolved into something so much more. And while it’s certainly not the... [Read more]

Bob Dillon says, “Pro athletes hire trainers, nonprofits hire grant writers and you probably hire a tax accountant. As a business owner, bringing in a digital expert can also help you grow online. In 2016, 92 percent of small and medium sized businesses said they expect to spend as much, or more, on their online advertising as they did in 2015.... [Read more]

Luther Landro is no stranger to regular readers of IM NewsWatch. He has become known as a successful marketing consultant to brick and mortar businesses who want to develop an online presence that extends their ability to sell retail goods from their stores... [Read more]

AJ Agrawal says, “Snapchat is one of the fastest growing social media networks in the world. There are now more than 100 million daily active users, and that represents a huge audience that you can tap into. Furthermore, you have to bear in mind that many of the users on Snapchat are Millennials, who are extraordinarily difficult to target. Whether... [Read more]

Brendan Witcher says, “Omnichannel fulfillment services have indubitably piqued the interest of today’s retail leaders; nearly one-third of the retail organizations we surveyed already support “buy online, pick up in store” (BOPIS) functionality or have plans to implement the technology by the end of next month. However, proponents of omnichannel... [Read more]

Tim Peterson says, “Ads on Facebook are about to get even more reflective of what you did on a brand’s site or app. Two and a half years after Facebook started letting brands retarget people who visited their sites and mobile apps, the company is going to let them retarget people based on specific things they did on a brand’s site or app,... [Read more]

Leslie Ye says, “You finish the final edit on your first-touch, mass prospecting email. You make sure all your customizable fields are set — first name, last name, and company. You check to make sure you’re pulling in the correct prospects, and then you press “send.” Voila. 653 emails sent out and it’s only 9:05 a.m. The responses... [Read more]

Nikki Gilliland says, “Our new Marketing Budgets Report 2016 revealed some interesting facts about how company budgets are being spent. One of the biggest trends highlighted was a continuing desire to provide a valuable and cohesive customer experience, rather than one-off or standalone campaigns. With 73% of digital marketers agreeing that... [Read more]

Patrick Cuttica says, “Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. After all, great minds think alike—right? Your followers and fans are bound to take the words... [Read more]

George Stenitzer says, “The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the journey. But that doesn’t mean you shouldn’t use buyer journey models to optimize your content marketing. The right model for your buyer’s journey adds tremendous clarity and... [Read more]

Alyssa Drury says, “Content marketing is becoming more integral to organizational success every day. Fully 88% of B2B marketers report that their organizations are using content marketing, and 76% plan to create more content than they did last year, but only 30% consider their content marketing effective, according to the 2016 B2B Content Marketing... [Read more]