Patrick Cuttica says, “Each quarter, a brand receives an average of 9,052 inbound social messages that require a response. Any social media manager or social customer care agent knows that there’s a great deal of overlap in the Tweets a brand attracts. After all, great minds think alike—right? Your followers and fans are bound to take the words... [Read more]

George Stenitzer says, “The arc of your buyer’s journey is like the arc of a story. Each buyer, each story is unique. There is no one-size-fits-all model of the journey. But that doesn’t mean you shouldn’t use buyer journey models to optimize your content marketing. The right model for your buyer’s journey adds tremendous clarity and... [Read more]

Alyssa Drury says, “Content marketing is becoming more integral to organizational success every day. Fully 88% of B2B marketers report that their organizations are using content marketing, and 76% plan to create more content than they did last year, but only 30% consider their content marketing effective, according to the 2016 B2B Content Marketing... [Read more]

A moving “ticker tape” style message, scrolling across your home page; what a way to attract people’s attention to something important. Ken Reno has a new WordPress plugin, ScrollTabs WordPress Plugin, that will do just that. In fact, it will add a scrolling message, not just to WordPress sites, but also to HTML pages And not only... [Read more]

Trond Lyngbø says, “Content marketing has become a popular online marketing tactic over the last few years, with many businesses incorporating it into their larger digital marketing strategy. Unfortunately, content marketing and search engine optimization (SEO) aren’t always integrated well — or at all — within an organization. Content... [Read more]

Micah Shull says, “As test database specialist at MECLABS Institute (parent company of MarketingExperiments), I maintain our library of tests, analyze the results and search for insights to inform future testing. The chart below breaks all of our 2015 tests down by category and stacks them by count. As you can see from the big bars on the left,... [Read more]

Lindsay Kolowich says, “In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Because it’s... [Read more]

For steady, growing income online it's hard to beat a "club" or "inner circle" or a group of whatever name in which people pay you to be a part. Your job is to drip content to them on a pre-defined schedule and tell more people about your club... [Read more]

Boris Evelson says, “Over the past several years, Forrester’s research has written extensively about the age of the customer. Forrester believes that only the enterprises that are obsessed with winning, serving, and retaining customers will thrive in this highly competitive, customer-centric economy. But in order to get a full view of customer... [Read more]

John Kelly says, “In the Mad Men era of marketing, appealing to the customer’s emotional drivers was the standard – the “go-to” play. Appeals to the heart won the wallet. Take a more recent example, from a category with a very emotional appeal: the Budweiser Clydesdale horse campaign. For some people, their feelings about those horses... [Read more]

Moosa Hemani says, “An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers. Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product. Although these are important areas that need to be considered, thinking... [Read more]

Brett Ingram and Mo Latif have partnered to create a new automated solution for  website traffic using viral videos: Vidio Sniper PRO. The software has been designed to be usable by anyone.  It only requires 3 simple steps. Step 1 – Choose any video: It could be from YouTube, but any MP4 file will do. Step 2 – Choose any product (or several products) you want to promote, affiliate products or your own... [Read more]

Christian Sculthorp says, “Did you know that only one-seventh of the world’s population speaks English? And only about 340 million speak it as their first language (source: Ethnologue). That leaves more than six billion people who won’t get the message if you have the English-only mindset. If you sell a product or service that’s available... [Read more]

Jeff Rajeck says, “There are an overwhelming amount of tips and tricks to help you become a better online copywriter. To help you organise these tips into a useful ‘writers toolbox’, we have covered two high-level best practices in previous posts: Use short words, short sentences, and signpost your writing. (link) Outline for your... [Read more]

Ayaz Nanji says, “What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? To find out, Facebook showed 965 video ads that were in market in the United States and Europe to a panel of consumers. Study participants were shown the ads in a way that mimicked the... [Read more]

Luther Landro is no stranger to regular readers of IM NewsWatch. He has become known as a successful marketing consultant to brick and mortar businesses who want to develop an online presence that extends their ability to sell retail goods from their stores... [Read more]

Claire Murdough says, “Imagine this: You’ve just received a new email, adding yet another to the 200 messages already crowding your inbox. But once you start reading, you realize this email feels a little different from the rest. The formatting on your name is a little off and some guy you’ve never heard of before is writing to you as if you’re... [Read more]

Nigel Fenwick says, “They say a picture is worth a 1000 words …. so our graphics designers and my wonderful research associate, Rachael Klehm, created this infographic to highlight a few of the data points from the Digital Transformation Playbook and the Forrester / Odgers Berndtson Digital Business research study. Tuesday, May 9th is our... [Read more]

Nikki Gilliland says, “Predicted to be one of the key content marketing trends of 2016, it is clear that video is here to stay. In fact, with Cisco predicting that 80% of all internet traffic will stem from video by 2019, it looks set to take over. From YouTube collaborations to sponsored Snapchats, there are many opportunities for brands to... [Read more]

For steady, growing income online it's hard to beat a "club" or "inner circle" or a group of whatever name in which people pay you to be a part. Your job is to drip content to them on a pre-defined schedule and tell more people about your club... [Read more]

Trond Lyngbø says, “It may be heresy coming from a marketing analytics company like Quantifind (my employer), but today’s marketer simply has too much analysis. We’ve finally passed that tipping point where the human capacity to absorb and act on data has become over-saturated with a deluge of dashboards and visualizations. This very human... [Read more]

Rowan Curran says, “Years ago, I worked at a large customer service vendor. Our CEO had tasked us to “eat our own dog food” – that is implement our own solutions for our customer service operations which comprised of 40 or so tier 1 and 2 customer service agents. With these marching orders, I put a group of consultants and business... [Read more]

Olivia Dello Buono says, “There’s a difference between being influential and being “sales-y.” Here’s where sales gets a little fuzzy for most people. How do you know when you’re pushing too much? How do you know if you’re doing enough? John says influence comes from uncovering people’s needs and wants – and delivering value that... [Read more]

Andrew Fischer says, “Business and customer data has existed for ages. Mostly, however, it sat hopelessly trapped in handwritten ledgers, filing cabinets, and floppy disks, a precious resource untapped. The introduction of Data Management Platforms (DMPs) and Customer Relationship Management (CRM) aid the increase of customer data collection so much... [Read more]

Jason Miller says, “If you’ve ever met me or seen any of my photography then you know I have a passion for rock ‘n’ roll. But as every good marketer knows, it’s important to continually expand your horizons. Lately, I’ve been doing that by diving into the genre of classic jazz. The more I listen to and study jazz, the more parallels... [Read more]

Brent Leary says, “Account-based marketing (ABM) is a term that has gained a great deal of traction over the past 12 months, but many still aren’t familiar with what it is. Wiley Publishing has just released “Account-Based Marketing for Dummies” to help people understand how ABM can help drive more B2B sales. Sangram Vajre, CMO and co-founder... [Read more]

David Gamber says, “5 key questions from the 2016 Digital Marketer Webinar In our recent webinar, Shift happens: How marketers are navigating their biggest challenges of 2016, Spencer Kollas, VP of Global Deliverability at Experian Marketing Services, and Sal Tripi, AVP Digital Operations & Compliance at Publishers Clearing House spoke about... [Read more]