The latest VerticalResponse blog post is titled “How Email Marketing Helps Your Small Business”. Lisa Furgison says, “If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. VerticalResponse is here to get you the answers you need.Like any smart... [Read more]

The latest article on ‘MarketingProfs’ is titled “The State of B2B Marketing Data”. Ayaz Nanji says, “Most B2B marketing database records do not include key data fields that can help with lead segmentation—fields such as industry type, annual revenue, and number of employees—according to a recent report from NetProspex. The analysis... [Read more]

The latest article on ‘Website Magazine’ is titled “Yahoo’s Answer to Google’s YouTube?”. Derek S. says, “If imitation is the sincerest form of flattery, consider YouTube flattered. In a joint move, Alibaba, a Chinese e-commerce company, and Yunfeng Capital, a Chinese private equity firm, purchased a $1.22 billion stake in... [Read more]

Martin O’Flynn (aka MAO Flynn) has been studying what it takes to get a YouTube video to rank highly. It used to be easier than it is now. It used to be that you could rank your videos by looking at the top videos in your niche, seeing what tags and keywords they were using, and copy them. You would rank at or near the top, too. Google decided... [Read more]

The latest article on HubSpot blog is titled “The Best and Worst Times to Post, Pin & Tweet [Infographic]“. Corey Eridon says, “Alright, so here’s my theory. People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning. But wait … I think they also use it to mess... [Read more]

The latest article on ‘Marketing Land’ is titled “Email Win-Back Programs: Do They Work?”. Tom Sather says, “For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “25 Ways to Create Shareable Content?. Baer says, “The trend toward using the web to grow your business continues. Email keeps growing exponentially, with trillions sent every year, Facebook went from university students only in 2004 to more than a billion users eight years... [Read more]

It seems that every news organization is mentioning Twitter on their broadcast. And every local government is using Twitter to send out emergency messages about school closings and other local events. In addition, many of the top consumer brands are using Twitter to bring prospects to their websites, where their contact information can be captured.... [Read more]

The latest ‘Econsultancy’ blog post is titled “Multimedia content strategy: considering different formats & sizes”. James Carson says, “In the first part of this series, you would have run through the methods for mapping the customer journey and big ideas. Once you’ve worked out these, you need to work out how you... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Introduces Mobile Ad Network”. Seth Fiegerman says, “Facebook unveiled its new mobile ad network on Wednesday during its F8 developers conference. The ad network, called the Audience Network, aims to make it easier for mobile developers to pick the appropriate ad formats that work... [Read more]

This is a reminder for the Business 2 Community’s email marketing webinar. Business 2 Community is hosting a webinar with Colin Burns on Tuesday, May 6 at 2.00 pm ET. The topic of the webinar is “The Future of Marketing: Social Listening + Action”. The ‘Business 2 Community’ team says, “Every minute, millions of conversations... [Read more]

Craig Crawford, JF Garsula and Simon Greenhalgh have put together a package of marketing graphics that would make any small business marketer salivate. TheirGFX Apocalypse package has colorful, professionally-designed graphics of all kinds: • 72 Banner Ad Designs • 156 Business Character Vector Designs • 48 Discount Sticker designs •... [Read more]

The latest MOZ blog post is titled “The Panda Patent: Brand Mentions Are the Future of Link Building”. Simon Penson says, “If a recently filed patent is any clue, Google is now working on major algorithmic changes to measure authority outside of followed links. Find out more about how brand mentions play an increasingly important part in that... [Read more]

The latest ‘Econsultancy’ blog post is titled “How to create videos that produce ROI”. Danny Chadburn says, “More than 1bn unique users visit YouTube each month and upwards of 6bn hours of video are watched each month on the site, almost an hour for every person on Earth. There are lots of gigantic numbers and impressive... [Read more]

The latest post on ‘Mashable’ is titled “Beyond Breaking Things: All the News From Facebook’s F8″. Kurt Wagner says, “Facebook unveiled a slew of new products and initiatives at the company’s F8 developer conference keynote on Wednesday, nearly all of them developer-related. Mark Zuckerberg kicked off the event with... [Read more]

Your WordPress site may be a “sitting duck”, that poachers are ready to steal. The default settings for WordPress don’t fully protect you from hackers or from their botnet tools that are roaming the net looking for unprotected sites. Based on the principle that if a hacker can’t find your sensitive system files, then they can’t... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “This is the true purpose of content marketing?. Baer says, “This is the first in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our... [Read more]

The latest ‘Econsultancy’ blog post is titled “Tablets are helping to drive more older people online: stats”. Christopher Ratcliff says, “The number of people aged 65 and over accessing the internet has risen by more than a quarter in the past year. One major reason for this is an increase in the use of tablet computers... [Read more]

The latest post on ‘Mashable’ is titled “Bye-Bye Browsers: Why Facebook’s New App Links Are a Big Deal”. Christina Warren says, “Facebook announced a slew of new programs and initiatives for developers at its F8 Conference, but the most exciting might just be App Links. App Links are Facebook’s attempt to make it... [Read more]

Tracey Meagher has developed a set of video templates you can use in your local consultant business to develop professional videos promoting the legal services of attorneys. When an attorney acquires a new client, the potential profit is sizeable. They want the best online marketing to get the most and best clients, and they are willing to pay. In fact,... [Read more]

The latest article on HubSpot blog is titled “How to Calculate Next Month’s Lead Gen Goal “. Ginny Soskey says, “Today is stressful — it’s the end of the month. Maybe you had a fabulous month where traffic and leads flowed in without you lifting a finger. Maybe you worked your tail off to hit your goal and you just made... [Read more]

The latest article on ‘Marketing Land’ is titled “Facebook: App Links Allow Deep Links Between Mobile Apps”. Greg Sterling says, “Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for developers to enable deep linking between apps,... [Read more]

The latest article on ‘Website Magazine’ is titled “Bing Translates WordPress Blogs”. Pete Prestipino says, “Ready to cater to a more international audience with your WordPress blog? Microsoft Open Technologies, which works on open-source software and solutions and the interchangeability between Microsoft and non-Microsoft technologies,... [Read more]

Todd Gross and Josh Ratta have teamed up to show you how to use Udemy to bring in residual income. They call their training Video Auto Profits and it’s a guide to creating video courses and then selling them on Udemy.com. The nice thing about a training business on Udemy is that the the success rate is approximately the reverse of general internet marketing.... [Read more]