Lyndi Catania says, “Search engine optimization, also referred to as SEO, is a living, breathing process that changes often. In order for your website to gain maximum visibility on the web, there are different elements you need to take into consideration. You may think your website is SEO friendly as-is and doesn’t need any alterations,... [Read more]

Eric Siu says, “Running a successful Facebook campaign requires targeting your ads to the right customer base. And because it’s not always easy knowing which demographic is most likely to convert, it’s important to collect data from your campaigns. That’s why Facebook Audience Insights is a great tool for understanding your... [Read more]

Lauren Barber says, “Webinars are a great tactic for generating leads, branding, and positioning your company as an industry expert. With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. In fact, 67% of buyers attend webinars when researching B2B purchases; moreover, webinars rank in the top... [Read more]

When you are looking for a way to earn a living online, you should look for this, at a minimum: ¦ No huge learning curve ¦ No unrealistic claims ¦ No website needed (at least to start) ¦ Low cost and ready to pay you back quickly For example: 1. Suppose you had a list of products to promote based on an ‘under the radar’ competition... [Read more]

Jim Yu says, “An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands compete on the digital marketing battleground, a clear differentiation is appearing among organizations just starting out in search, those that are developing... [Read more]

Courtney Eckerle says, ““Although we think of ourselves as people who can make decisions, and in control of our own lives, 40 to 45 percent of what we do every day is a habit. It’s something that happens almost subconsciously,” Charles Duhigg, best-selling author, The Power of Habit, said in the Media Center at MarketingSherpa Summit 2016.... [Read more]

Tom Tate says, “In December of 2015, we kicked off our podcast with our CMO, our Creative Director, and a single question: How could I use email marketing to support my book launch? In episode 12, we take that question to another level with an engaging Q&A session with Honorée Corder, a speaker, coach, and authorpreneur. What makes Honorée... [Read more]

Yes, Alibaba's AliExpress is bigger than Walmart, bigger than Amazon, bigger than Shopify and bigger than McDonalds. Last year UPS and FedEx handled 5 billion packages from Alibaba.  And it invites affiliates to help it make sales. It costs nothing to become an affiliate and it's simple to join... [Read more]

Calton Doty says, “I’ll be brief, because I know you’re busy. If you’re a customer-obsessed marketer, you should plan to attend Forrester’s annual Forum designed just for you – MARKETING 2016. Join us and 600+ marketing leaders in New York City on April 26-27 as we dive deep into the issues that matter most to you. Our agenda this year... [Read more]

Andy goddard says, “If you’re serious about generating leads through your website, you’ll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That’s great, but it’s surprising how many people miss relatively straightforward opportunities to drive... [Read more]

Jack Simpson says, “You’d be forgiven for being frightened of marketing on Reddit. It’s a goldmine for users but a minefield for anyone even hinting at self-promotion. Yet despite the risks, some marketers have managed to pull it off. In this post I’m going to cover five brands that have overcome the obstacles and achieved some positive... [Read more]

When you build a mailing list, big is good but only if the people on the list are likely to buy from you. Put another way, in list building, quality is more important than quantity... [Read more]

Brian Clark says, “It’s still over six months away, and yet Digital Commerce Summit is on track to be our biggest event ever. Which is a clear indication that we need to raise the price. Join us October 13-14, 2016 for a value-packed experience that will define the digital commerce industry. This inaugural conference features an integrated... [Read more]

Samuel Scott says, “No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they’re reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only... [Read more]

Tim Peterson says, “Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’ customer databases. Since then a version of the ad-targeting option has been adopted by Twitter, Google, LinkedIn and now Pinterest. Pinterest will start letting brands upload lists of... [Read more]

If you are looking for more traffic to your websites and, especially, to your offers, Instagram can bring a lot of visitors and can prime them for taking action... [Read more]

Ayaz Nanji says, “How does the behavior of Google search users differ on mobile devices vs. desktop computers? Are people more likely to focus on certain elements of search engine results pages (SERPs) when using smaller screens? To find out, Mediative conducted an eye-tracking study in 2015 with 49 people of various ages. Participants were given... [Read more]

Patricio Robles says, “Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association’s biggest stars the popular platform became too noisy. As his following grew into the millions, Stephen Curry of the Golden State Warriors started using Twitter less and less, something his... [Read more]

Peter O’Neill says, “There has been quite a response to my comment in the last blog on planning a technology-focused track at our October B2B Marketing Forum. Thanks for your inputs. I am glad you are looking forward to it. I have the luxury of being able to invite many different experts to the Forum, not just the B2B Marketing analysts;... [Read more]

If you are looking for free traffic strategies that build your traffic better than SEO, you may want to check out this new product called 'TrafficFresh'. Many online marketers long for the "good old days" when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was easy... [Read more]

Katie Ash says, “Gone are the days when you could simply set up an online store, run a few ads, and start watching the money roll in. Today’s ecommerce landscape is a battlefield and the majority of stores are slugging it out to be average. However, there are stores that have figured out how to rise from mediocrity and into the ecommerce elite.... [Read more]

Jack Simpson says, “Attention spans are evolving, and by that I mean they’re shrinking. Halfway through writing that sentence my phone dinged and I saw a tweet pop up that looked quite interesting. 15 minutes of internet rabbit hole-diving later and I remembered I was supposed to be writing a sentence. I’m not alone in this, and one of... [Read more]

Denyse Drummond-Dunn says, “With so much information flowing into organizations these days, we are all feeling a little overwhelmed. What’s worse, however, is that customer insights haven’t increased at the same rate as data availability. Customer insights are essential to growth and continued success, yet they remain the elusive holy... [Read more]

David Rodnitzky says, “This email looks like it’s the result of an internal conversation at this company specifically about me and my agency. It doesn’t look like it was auto-generated, but it was. How do I know? I get all the bounced emails at my company, and I got the exact same email addressed to several other people in the company. But... [Read more]

Tommy Wyher says, “The marketing world has changed dramatically in recent years and Google AdWords is one of the platforms creating this change. It’s one of the most effective methods of paid online advertising available. This advertising system is used by thousands of small, medium and large organizations. All of these organizations have one... [Read more]

John Boitnott says, “Let’s say your small business has an amazing product, your sales and customer service teams are exemplary, and you have powerful marketing that drives customers to your website. Despite all that, without a reliable web host to deliver a stellar online retail experience, people are just a click away from supporting your... [Read more]

Timothy Carter says, “For some of us, social media is a simple means of communication making it easier to stay in contact with friends and family. For others (like me), it’s an inexpensive marketing channel we can leverage to power our businesses. In both contexts, social media has become a permanent fixture of our society, and it’s almost... [Read more]

Samuel Edwards says, “Digital marketing is very fluid. Strategies are changing on a continual basis and it’s impossible to sit back and relax. If you want to gain an advantage over your competition, you need to always be on the cutting edge. And while digital marketing changes on a weekly basis, there’s something about the launch of a new... [Read more]