The latest article on ‘MarketingProfs’ is titled “Nine Easy Ideas on How to Perform Behavioral Segmentation”. Liga Bizune says, “Today’s key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want. Email list... [Read more]

The latest article on ’Marketing Land’ is titled “4 Elemental Problems With Low Converting Web Pages”. Brian Massey says, “As “power” marketers, our work can look more like scientific experiments than creative campaigns. More and more, power marketers make decisions with data. The collection and interpretation... [Read more]

The latest article on ’Marketing Land’ is titled “Study: 60 Percent Of Adults Switch Screens During The Day”. Greg Sterling says, “Echoing a 2012 study by Google, Facebook this morning released findings from a new research about multiple device usage. While offering some different figures and percentages it essentially... [Read more]

The IM Wealth BuildersMarketing team of Cindy Battye, Soren Jordansen, and John Merrick have just released another of their Covert products, this one called Covert Context. As with their earlier covert products, Covert Context is designed to place non-intrusive ads into your blog or website, “covert ads”, if you will. It automatically places... [Read more]

The latest article on HubSpot blog is titled ”How to Add Google Authorship for Multiple Websites to Google+”. Alec Biedrzycki says, “Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. But what happens if... [Read more]

The latest post on ‘ReadWrite’ is titled “Yahoo: Destroyer Of Startups”. Selena Larson says, “Another day, another Yahoo acquisition. Yesterday the search giant swiped up the five-man Vizify team, a data visualization startup that turns your social media posts into interactive infographics and videos. It is unclear how much Yahoo... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Unveils News Feed Redesign, One Year Later”. Kurt Wagner says, “Facebook will begin rolling out a redesign for its news feed on Thursday, almost exactly one year after the company initially announced a major overhaul at its Menlo Park, Calif., headquarters. The new look includes... [Read more]

James Carter is releasing a package of 107 “Prime Audio Tracks” today at 10 AM EST. Among these 107 tracks in many styles, you can surely find one that will fit your needs. With the unrestricted usage license, you can use them in all your marketing, including: • Apps • Videos • Podcasts and webinars • Presentations •... [Read more]

The latest article on ‘Business 2 Community’ is titled “Why Marketers Must Get Used To Google+”. Christopher Rinaldi says, “Since its widespread launch in September 2011, Google+ is the second most actively used social network with one billion registered users and 540 million active users per the latest stats from Bootcamp Digital.... [Read more]

The latest MOZ blog post is titled “An Introduction to PR Strategy for SEOs”. Samuel Scott says, “In case you missed it, Google’s head of web spam, Matt Cutts, wrote this on January 20: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Three days later, Jen Lopez of Moz... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “8 Ways a Digital Media Platform is More Influential than Marketing”. Brian Clark says, “?Imagine this scenario. Two attorneys are chatting against the beautiful tropical backdrop of the Cayman Islands. The elder lawyer suggests to the young rising star that he “grab a Red Stripe,”... [Read more]

Mark Dickenson and the rest of the team that created Backlink Bully have turned their attention to CPA. Their new training, CPA Bully, shows how to win in the CPA business, using YouTube videos to promote qualified (he explains what offers to look for) CPA products. They promise that this training is: ¦ Easy to understand ¦ Easy for beginners ... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Radical Redesigns: Lifts vs. building customer theory”. Lindsay Johannesen says, ““Radical redesign” is a term we use often at MECLABS. It’s used to describe treatments that are “radically” different from the control. We aren’t talking about changing some button copy from... [Read more]

The latest post on ‘Mashable’ is titled “7 Tips for Igniting Your Content With Social Media”. Angie Pascale says, “”Content is fire. Social media is gasoline.” Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media channels ignite that content and... [Read more]

The latest article on ‘MarketingProfs’ is titled “Five Traits of Guest Content That Audiences (and Editors) Can Actually Use”. Alyce Currier says, “Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Editors as well as guest-post writers must therefore... [Read more]

Charity Cason is well-known for her own successful Kindle book publishing, but also for the plot outlines she produces for other authors. She has sold many collections of plots to writers who have trouble getting their book started. Her latest announcement contains two packages, each with 10 plots, one set of 10 plots for children’s books. And... [Read more]

The latest article on HubSpot blog is titled ”Lead Gen 101: How to Create an Intuitive Website Conversion Path”. Diana Urban says, “If you’re getting your website visitors to sign up for anything on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. — you need to create a conversion... [Read more]

The latest article on ’Marketing Land’ is titled “Survey: 87 Percent Want “Do Not Track” To Elude Marketers”. Greg Sterling says, “There’s a massive gap between marketers’ increasingly aggressive use of data and consumers’ desire not to be tracked and targeted. This is not a new issue. However a new survey... [Read more]

The latest article on ‘Business 2 Community’ is titled “Smarketing: The Guide To Lead Conversion!”. Laura Sievert says, “Merging sales and marketing teams is kind of like wearing polka dots and plaid. They just don’t go. That’s exactly the thought process that companies shouldn’t be following. Many executives choose to... [Read more]

Joshua Zamora and Dajan Murko report that they have solved your need for fresh SEO content and almost eliminated the time you spend on this part of your business all-together. Their idea is that you need fresh content for your website and they have developed software that will produce bunches of fresh content on whatever topic you need. They call it... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Make It Rain: LinkedIn and the “Media not Marketing” Model”. Jason Miller says, “?Congratulations to Copyblogger’s Brian Clark and Robert Bruce on the New Rainmaker podcast. Episode 1 was so compelling that I almost walked into oncoming traffic on my walk to work the other day. Episode... [Read more]

The latest post on ‘Mashable’ is titled “Amazon Launches iOS App for Sellers”. Karissa Bell says, “Amazon just launched Amazon Seller, its first app for merchants. The app, unveiled Wednesday, gives vendors a series of tools to manage their accounts and interact with customers. Amazon Seller is meant to make it easier for merchants... [Read more]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Niche of the Week: Self Esteem Affiliate Programs”. Cecille Loorluis says, “The self improvement or self help niche is one of affiliate marketing’s evergreen niches. According to MarketData, the self improvement market was worth USD $9.8 billion industry in 2012. Despite... [Read more]

Kevin Byrne is running a very short PLR Niche Fire Sale with six PLR packages for setting up niche sites and selling Clickbank products, Amazon products, showing Adsense ads or selling other products in the niche. He has developed additional materials that formerly were sold separately, that are now included in this firesale, at no extra cost. The 6... [Read more]