IM NewsWatch, March 5, 2015 - 'Most Important Link Penalty Removal Tool – MOZ' and much more...
March 5th, 2015 at 12:58 pm EDT
Thursday, March 5, 2015
‘How to Manage a High Performing Sales Team’ – HubSpot
Norman Behar says, “While there is a lot of emphasis placed on sales coaching and leadership, the most fundamental skill that a sales manager needs to develop is often overlooked. What is it? The ability to manage sales performance. Many organizations take it for granted that their managers know how to effectively manage performance. Unfortunately,... [Read more]
‘How Often Should You Post on Social Media? Benchmarks for 9 Different Industries’ – HubSpot
Maggie Hibma says, “How often should you post to your social media accounts? For many marketers, this question is tough. Here’s why: Social media is a very flexible and fluid part of your marketing strategy. It’s not easy to draw the line between how much you could be posting and how much you should be posting. That’s why we created... [Read more]
‘How to use LinkedIn’s publishing tool to increase your social reach’ – ‘Econsultancy’ Blog
Matt Owen says, “LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function. For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform. It was a smart move, allowing the platform to crowdsource a deluge of user-created content,... [Read more]
A directory site may be your ticket to online success #ad
The Yellow Pages ruled the advertising world for 100 years. It was the most widely distributed business directory in the world. Any business wanted to have its name in the Yellow Pages. But times change, and now the important business directories are the ones online, not the printed books that become obsolete in a year. Online directories have several... [Read more]
‘Instagram ‘carousel ads’ let you swipe left to learn more’ – ‘Mashable’
Todd Wasserman says, “Instagram broadened its options for advertisers on Wednesday with a new type of ad unit that lets readers swipe left to learn more about the brand or product. Called carousel ads, the product was developed after marketers clamored for a way to “tell sequenced stories in beautiful, compelling ways that lead to meaningful... [Read more]
‘Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015′ – ‘Copyblogger’ Blog
Scott Brinker says, “I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado. As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills. Which begs the... [Read more]
‘The Most Important Link Penalty Removal Tool: Your Mindset’ – MOZ Blog
Eric Enge says, “Let’s face it. Getting slapped by a manual link penalty, or by the Penguin algorithm, really stinks. Once this has happened to you, your business is in a world of hurt. Worse still is the fact that you can’t get clear information from Google on which of your links are the bad ones. In today’s post, I am going... [Read more]
Amazon Physical Product Sales: successful affiliate shows how #ad
If you want to get into affiliate marketing, Amazon makes it easy. By giving you a lot of support. With their hundreds of thousands of products, you could build a wide range of niche product sites without ever advertising the same product twice. There’s potential profit for Amazon affiliates, but what do you have to do get a share of that profit? That’s... [Read more]
‘11 examples of marketing campaigns starring YouTubers’ – ‘Econsultancy’ Blog
David Moth says, “To people of my age, the idea of someone being famous for having a YouTube channel is faintly ridiculous. And the fact that some of them have gained millions of fans and earned millions of dollars just by posting videos of themselves playing computer games… well, it makes me very sad. But though I can’t personally fathom... [Read more]
‘Facebook wants to bring free web access to 100 countries by end of year’ – ‘Mashable’
Samantha Murphy Kelly says, “Facebook told a few members of the press this week that its Internet.org initiative, which aims get more of the world’s population online, is on track for an aggressive expansion. Chris Daniels, VP of Internet.org at Facebook, said the company plans to expand into 100 countries by the end of the year. The program... [Read more]
‘How Boots can improve its customer journey from search to checkout’ – ‘Econsultancy’ Blog
Graham Charlton says, “How would you like to receive a free personalised copy of the Adobe 2015 Digital Marketing Survey? The report, which Econsultancy has helped to produce, reveals which optimization tactics savvy marketers will use in the next 12 months and gives tailored recommendations on how to build your own winning strategy. In order to... [Read more]
Experts say your site loses 50% of its traffic #ad
According to SEO experts, your website is losing almost 40-60% of its visitors just few seconds after they visit the site. It's called the Bounce rate. It's the percentage of visitors that come, visit a single page and "bounce" back to where they came from without looking at any more of your site... [Read more]
‘C-SPAN took a stand against clickbait. You won’t believe what happened next.’ – ‘Mashable’
Seth Fiegerman says, “Before leaving the office for the day, Jeremy Art has one more video he needs to share on his publication’s Facebook and YouTube page. It’s a 10-minute clip, quite long by web video standards, of President Barack Obama reacting to the Israeli Prime Minister’s big speech to Congress a few hours earlier. In the... [Read more]
‘3 Must Have Tools to See How Visitors are Really Using Your Website’ by John Chow
Chow says, “Knowing WHY visitors are going to your site and WHAT they are doing once they get there are two of the most important questions your business or brand should be asking itself. While most web sites, blogs and brands are busy focusing their efforts on simply increasing their site traffic, backlinks and social media following… “smart”... [Read more]
‘7 Common Mistakes Companies Make With Google AdWords’ – ‘Entrepreneur’ Blog
Eric Siu says, “Did you know that there’s a form of marketing that returns $44.25 for every $1 spent? I’d ask you to guess what it is, but if you’ve read the title of this article, it’s probably pretty clear that the answer is email marketing. Far from being “dead,” email marketing still has one of the highest engagement rates and... [Read more]
Don’t give up on solo ads. Make them pay off #ad
Solo ads, in which a mailing list owner sends your ad to the list, can be an expensive waste of money if you use them wrong. But, as Paul Nicholls points out, they can give you a major return of investment if used correctly... [Read more]
‘1 Million B2B Sales Jobs Will Vanish by 2020 [New Research]’ – HubSpot
Emma Snider says, “The trend can’t be ignored any longer — buyers are more informed and self-sufficient than ever before. They can do all the research they want about a particular product or service on the company website, and even buy online if the option is available. So what role does the salesperson play in the new B2B buying... [Read more]
‘Sundar Pichai: Here’s How You Ought To Think About Google’ – ‘ReadWrite’
Adriana Lee says, “Looked at one way, Google is an online advertising company with a lot of peripheral—and mostly not-very-profitable—side businesses in mobile devices and Internet service. Looked at another, it’s an ambitious-bordering-on-crackpot technological innovator that just happens to make its money from ads. Google, of course,... [Read more]
SuperBizz theme; maybe the most complete, flexible WP theme ever #ad
'Superbizz WP Theme' was announced a week ago, with little fanfare, by iWebStudio, an established elite author on Themeforest.com. They have created 40+ Premium Themes, and sold thousands of copies of their themes... [Read more]