Aaron Agius says, “Backlink analysis is one of the most discussed and strategized search engine optimization (SEO) tasks out there. But today, there are so many relevant tools out there that backlink analysis has become a seemingly overwhelming task. The good news is, you don’t have to take all the same arduous steps the other SEOs tell you... [Read more]

Shani Rosenfelder says, “With social media, podcasting, videos, push notifications, and other mobile marketing channels taking over our lives, you may think that good-old email is losing its dominance in the mobile age. Well, think again and take a look at the Litmus chart, below. Around half of all the messages sent during the second quarter... [Read more]

Amy Gesenhues says, “According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24 percent more clicks than brands not using responsive design, but only 17 percent of marketers have fully adopted responsive design. For its Q4 2015 Benchmark Report, Yesmail... [Read more]

Satish Gaire and Vas Blagodarskiy have just released apiece of software that can make a big difference in the attention you get from your subscribers. It’s called PushLotus. This works by sending a small pop-up message to your users who have opted in. It’s similar to the notifications you get from Facebook and other online services, appearing... [Read more]

SBT team says, “When you hit the publish button on your content, do you immediately start obsessing over your share counts? David Leonhardt of The Happy Guy Writing Services obsesses over his content marketing reach, and he’s not ashamed to admit it. He also thinks that you should start paying attention to your reach as well. Why? Because when... [Read more]

Liz Willits says, “How can I make the best, most engaging email ever? That’s a great question. To answer it, there are a few options. You could send various versions of emails to your subscribers in the hopes that you’ll magically hit upon an email that performs better. But this doesn’t guarantee you’ll find a solution and it takes a lot... [Read more]

Valerie Levin says, “Static marketing content is as outdated as print-only newspapers. Just as day-old newspapers become litter in the streets, static digital content is useless to the average reader. With such an inundation of static marketing content, one piece hardly stands out from others, meaning brands blend and ideas fade. Readers crave... [Read more]

If you are looking for more traffic to your websites and, especially, to your offers, Instagram can bring a lot of visitors and can prime them for taking action. To help you use Instagram as well as possible, Luke Maguire has created 'Instamate'. This is cloud-­based software that finds the most viral content online, schedules it to be loaded straight to your Instagram pages, and monetizes it... [Read more]

Jerod Morris says, “It’s been said that every entrepreneur is a digital entrepreneur. This is right. This is wrong. It’s right in the sense that all entrepreneurs are using digital technology to build, launch, and grow their businesses. But it’s wrong in the sense that not all entrepreneurs are doing everything digitally — which is, amazingly,... [Read more]

Rebecca Maynes says, “In 2014, Mediative released an eye-tracking study that looked at how Google’s Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that: 1. Top organic results are no longer always in the top-left corner, so users look elsewhere to find them. 2.... [Read more]

Greg Finn says, “Last year, Google announced Smart Goals, a nifty product that can help advertisers create programmatic conversions when a true conversion hasn’t been set up. Over the coming weeks, this new type of conversion, driven by machine learning, is now open to a whole new set of advertisers. Previously, advertisers needed to have 1,000... [Read more]

Omar Martin just released 'Buzzinar', a new (actually, new and improved) viral application that lets small businesses and solo entrepreneurs build big lists. This new software creates viral traffic for all your funnels in both WordPress and HTML... [Read more]

Michael Guta says, “The use of emoticons or emoji quickly lets you express yourself without having to type what you are feeling about a particular conversation, image or other content; and until now that was the end of it. But the type of emoticons people use can now be used to generate another data point that lets businesses know what users... [Read more]

Marc Herschberger says, “Think back to the last digital marketing campaign that blew you off your feet. Maybe it was one that made you stop and think. Maybe it was one that made you laugh so hard you cried. Maybe it was one that made you realize you needed something you never even knew existed. No matter what it made you do or feel, the fact that... [Read more]

Karissa Bell says, “If you were hoping to get more followers on Telegram or Snapchat from your Instagram profile, you may be out of luck. The photo sharing app recently began cracking down on certain types of links in users’ profiles, including those that link back to Telegram and Snapchat accounts. The move only affects links that allow... [Read more]

If you are looking for free traffic strategies that build your taffic better than SEO, you may want to check out this new product called 'TrafficFresh'. Many online marketers long for the "good old days" when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was easy... [Read more]

Elena says, “Minimalism is one of the most interesting art movements there is. It takes a subject matter, and strips it to its bare essentials in an attempt to expose the very essence of what the artist is trying to represent. It emerged in the 1960’s in New York, with artists moving towards geometric abstraction, explored via painting by the... [Read more]

Laura Patterson says, “Finance leaders identified marketing efforts, or expanding relationships with existing customers, as the top strategic factor driving company growth and profitability in 2016, according to the 6th annual CFO Sentiment Study. Nevertheless, marketing budgets are already on the chopping block. For example, to support Unilever’s... [Read more]

Tim Peterson says, “Mobile messaging apps are usurping social networks as the shiny new platform through which publishers can distribute their content. Now Facebook is looking to join the fray with its own uber-popular messaging app. Facebook Messenger will soon let publishers distribute their content automatically through the social network’s... [Read more]

If you are looking for free traffic strategies that build your traffic better than SEO, you may want to check out this new product called 'TrafficFresh'. Many online marketers long for the "good old days" when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was easy... [Read more]

Jeff Charles says, “If you’re an entrepreneur, you already understand how important marketing is. It’s one of the main methods you use for getting more customers. But it isn’t easy. It can pose a challenge to many business owners. However, sometimes it’s just a matter of finding the right approach. If you’re reading this article, you’re... [Read more]

Megan Conley says, “These days, knowing how to use Microsoft Excel is so expected that it hardly warrants a line on our resumes. But, let’s be honest here: How well do you really know how to use it? You may know how to plug in numbers and add up cells in a column, but that’s not going to get you far when it comes to reporting on your... [Read more]

Brian Honigman says, “People (especially business minded folks) crave simple, clear-cut answers. When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change. This desire for quick-fix formulas is why there are... [Read more]

Andrea Johnson says, “Everyone has a physiological blind spot — an area without vision — because there’s a tiny part of the retina that doesn’t respond to light. Likewise, every marketer has a blind spot — their own lack of vision — which prevents them from seeing their marketing through the eyes of their customer. During his recent... [Read more]

Lisa Pierson says, “It’s so frustrating: You work hard running your business. You know your industry inside and out. You offer something that nobody else does. And you take precious time to write about it in your business blog. Yet… nobody is reading. Your social share buttons are untouched. And your comment sections are empty too. And... [Read more]