Samuel Edwards says, “As the popularity of online shopping grows, we’re seeing traditional brick-and-mortar businesses dip their feet into the waters of E-commerce. At the same time, it’s also becoming increasingly popular for E-commerce businesses to establish their own physical presences in key geographical markets. The result is a more... [Read more]

Shaun Buck says, “In No B.S. Guide to Maximum Referrals & Customer Retention, business coach and consultant Dan S. Kennedy and customer retention expert Shaun Buck present a systematic approach to help you keep, cultivate, and multiply customers so you replace income uncertainty with reliable income through retention and referrals. In this... [Read more]

Liz Willits says, “If you’re reading this, you already know how important your email list is. After all, you’ve been in business a while. You know you’re supposed to build an audience of excited fans who can’t wait to buy your next product or service. You’re well aware that you should spend more hours, days, months … maybe even years... [Read more]

A Buyers List in your niche is the epitome of a useful mailing list. This is a list of people who have actually bought something in your niche. People who have bought once are likely to buy again, more likely than someone who has never bought before. Arbitrage is the art of procuring something of value at a low cost and selling it for a high price. Leon... [Read more]

Julie Joyce says, “I get incredibly annoyed when I receive an email offering SEO services, especially when the sender notes that he or she has looked at my site, checked my rankings and can tell me why I’m doing so poorly in Google. If you’re an SEO, I’m sure you get tons of these emails, too. While I know that it’s just automated spam,... [Read more]

Ginny Soskey says, “Last fall, my teammate, Pamela Vaughan, and I made a terrifying and exciting decision. We were on a big mission to reduce our graymail, and we decided to do something drastic. We created a workflow that initially unsubscribed 250,000 people from our emails — which was roughly half of our list — and would continue... [Read more]

James Hopkins says, “The best responsive designs come with good, considered typography. As far as I am concerned, there are two factors for great typography. The first one is personality, the second one is semantic. Be responsive, accessible and different When someone uses the term ‘accessibility’ in the context of web development, they’ll... [Read more]

Would you like to get a $17k per day affiliate marketing strategy that uses a secret hack that is innovative, and likely to be something you haven't seen before?... [Read more]

Satish Meena says, “I have a confession to make. I love talking with B2B marketers and clients, but there is one question I get occasionally that really makes me crazy. (And you will hear an earful if you are unfortunate enough to ask it.) “Laura, what’s working well in B2B marketing tactics?” And I’m thinking, “Do I look like the... [Read more]

Pamela Wilson says, “We are … how shall I say this? Unusual around here. – Our Founder and CEO is a reformed lawyer-turned-marketer-turned-serial-entrepreneur-turned-who-knows-what’s-next. – Our COO runs our galaxy when he isn’t keeping our company running. – Our CCO rocks hot pink hair and an unmistakable style. –... [Read more]

Harry Whitehouse says, “A new year means a fresh start. It’s the perfect opportunity to reassess, refresh and take your business to the next level. Here are some tips to help your business kick off 2016 with a bang. 1. Establish your business New Year’s resolutions. Setting some New Year’s resolutions for your business is just as important... [Read more]

Don't let your website traffic go to waste. Making sales is the ultimate reason for driving traffic to your site. No sales means wasted traffic. Sean Donahoe has just released his new software, 'EZ Popups', which grabs visitors attention and coaxes more of them to engage with your offer... [Read more]

Ginny Marvin says, “Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, instead of having to add a separate code to track each conversion event and build separate tailored audiences, advertisers just need to apply the... [Read more]

Matthew Kelleher says, “Buried deep in newspaper reports and press releases about 2015 figures and a pessimistic outlook for retail chain Next this Easter weekend was some fundamental news. “Next is planning to save £8m by not sending out glossy catalogues to shoppers who don’t want them” said The Telegraph on Good Friday. The money freed... [Read more]

Richard Simms says, “Requests for proposals, or RFPs, are a B2B business fact of life, especially in an age of procurement-department expansion, tight budgets, and fierce competition for B2B service contracts. Though some people may feel the urge to run for the hills when a new RFP hits their inbox, I’ve come to appreciate the value of the... [Read more]

Domaining is an online business with evergreen appeal. It's a lot like flipping houses.  Find a low-priced domain name, buy it, make it more attractive and sell it for a nice profit... [Read more]

Genia Stevens says, “Anyone familiar with the story of David and Goliath knows David didn’t need to be big to win the battle; the creative thought he put into the battle is what did it for him. Well, that and luck. Small business owners who lack deep pockets are forced to rely mostly on the strength of their marketing strategy and creativity. Excellent... [Read more]

Chuck Kohn says, “As your company evolves, you may find that the website you began your business with no longer accurately reflects your vision or your products and services. In this instance, a re-skin — otherwise known as changes to the layout, visual appearance, and/or other elements — can help you preserve the aspects of your website... [Read more]

Winston Burton says, “Over the years, the Search Engine Result Pages (SERPs) have changed a lot. Features like news, images, videos and the Knowledge Graph have impacted the display, sorting and order of SERPs, dramatically impacting organic listings. Recently, Google decided that paid search ads will no longer appear on the right-hand side of... [Read more]

This is a consultant's dream. If you work with local businesses to help them get online, you need to see this. Drew Laughlin has created what he calls 'Marketing Consultant's PLR'... [Read more]

Patricio Robles says, “On Tuesday, Instagram announced it is increasing the maximum length of videos on its service to 60 seconds. Until now, videos have been capped at 15 seconds. Here’s what brands need to know about the change. It demonstrates the importance of video to Instagram According to Instagram, “in the last six months,... [Read more]

David Rynne says, “As a sales professional, I hate it when I see other salespeople doing things that give the profession a bad name. Recently, I was on the receiving end of a sales strategy so bad I felt compelled to write a blog post about it to warn other sales reps — don’t do this! The sales rep, PK (his name has been changed),... [Read more]

Lindsay Kolowich says, “Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right... [Read more]

Olivia Dello Buono says, “Minimalism is all the rage these days. Just ask Marie Kondo, whose fresh and unabashed guide to home organization, The Life Changing Magic of Tidying Up, has become a #1 New York Times Bestseller and amassed a cult-like following. Rather than give a laundry list of items to throw away, she encourages us to focus on what... [Read more]

Rachel Lindteigen says, “If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers, then it probably doesn’t matter. However, I don’t know of many successful businesses without customers, do you? So how does customer service fit into the overall content marketing... [Read more]