David Kirkpatrick says, “Ecommerce offers a great opportunity because it allows marketers to sell globally much more easily than opening brick-and-mortar locations around the world. This video from the MarketingSherpa video archive features Rob Garf, Vice President of Industry Strategy and Insights, Demandware, covering this topic with some tips... [Read more]

Tom Manvydas says, ““Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Manvydas, vice president of integrated marketing services at Experian Marketing Services. Whether by intent or not, big data is improving the quality of life... [Read more]

Brian Carroll says, “Michael Lanning invented the term “value proposition” back in the 80s. Since then, it has become a staple in the marketing lexicon, and volumes have been written on the subject, including Lanning’s own book, Delivering Profitable Value: A Revolutionary Framework to Accelerate Growth, Generate Wealth, and Rediscover the... [Read more]

Amazon did over $74 Billion in revenues in 2014. And they are still growing. In December, over 60% of Amazon’s sales were made from mobile devices. Affiliates who ride this wave can grow with them. So savvy affiliates will take advantage of this massive and growing opportunity. Andrew Fox and his brother Chris Fox have created a series of videos... [Read more]

Rand Fishkin says, “Today, I’m very excited to announce that Moz’s Spam Score, an R&D project we’ve worked on for nearly a year, is finally going live. In this post, you can learn more about how we’re calculating spam score, what it means, and how you can potentially use it in your SEO work“. Spam Score: Moz’s... [Read more]

Yael Grauer says, “If you’ve been relying on password meters to determine how strong your passwords are, we’ve got some bad news. Their strength measurements are highly inconsistent and may even be leading you astray, according to a new study from researchers at Concordia University: In our large-scale empirical analysis, it is evident... [Read more]

Patricio Robles says, “They can make or break a site, and many website operators and search marketers await their arrival with a certain level of anxiety. They have strange names like Panda and Penguin, and when they affect significant numbers of websites, they can be written about and analyzed for months. I’m referring, of course, to Google... [Read more]

Ezra Wyckoff has invented “the road less traveled” in the tee shirt business and his business has taken off, bringing him and his students big results. Now he is sharing this contrarian view on the tee shirt business in his new training, Tee Genius. This system focuses on increasing your success ratio by showing you how to consistently launch great... [Read more]

Dan Brotzel says, “‘I’m sorry for writing such a long letter: I didn’t have time to write a short one,’ Blaise Pascal once said. Well, quite. Probably the most common copywriting issue that people want to address on our courses is how to cut copy. ‘We have so much we want to say but our content’s way too long and clunky already.’ ‘How... [Read more]

Dan Shure says, “For B2B or ecommerce, people often discover your brand with commercial queries like “dining room lamps” or an informational search like “how to fix a dishwasher”. Then they look around your site, your social profiles, get retargeted—before ever making a purchase—but in many cases that journey started... [Read more]

Justin Brown says, “With a little luck, clever social media marketing campaigns go viral and bring in sales. Gimmicks are entertaining, but truly successful social media marketing depends upon a campaign structured around a strong, central website hub. Saving Gotham Did you hear about how Batman saved San Fran-Gotham just a few years ago? A Twitter... [Read more]

At 3000 sold, and counting, 'Arbitrage Underdog Reloaded' must be helping a lot of marketers improve their business... [Read more]

Lara O’Reilly says, “Amazon’s advertising platform may only account for a small proportion of the global digital ad market – a scant 0.75% in terms of revenue share according to eMarketer – but the e-commerce giant has ambitions to make advertising across the web a better experience for consumers. Amazon has three advertising... [Read more]

Eric Siu says, “So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and... [Read more]

VR team says, “Emails that are designed to sell need an attention-grabbing subject line. You must pique a customer’s curiosity. Once your email is opened, you can sell your product by directing them to your website or social media pages. Get that cash register ringing by using these five email subject line tips specifically for retailers(though... [Read more]

This collection of video elements can get you started fast.  Look at what’s included: Total collection of more than 120 animated slides that cover different themes such as initial video introduction, product features, special effect, transitional, contents listing display and many more... [Read more]

Shayna Marks says, “The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible... [Read more]

Baer says, “The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are... [Read more]

Julia Mccoy says, “Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness... [Read more]

CMO.com reports, " Consumers are 27 times more likely to click through online video ads than standard banners." Because video can attract so much attention and hold interest so well, maximizing the power of your videos is key to improving your success... [Read more]