Lindsay Kolowich says, “Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right... [Read more]

Olivia Dello Buono says, “Minimalism is all the rage these days. Just ask Marie Kondo, whose fresh and unabashed guide to home organization, The Life Changing Magic of Tidying Up, has become a #1 New York Times Bestseller and amassed a cult-like following. Rather than give a laundry list of items to throw away, she encourages us to focus on what... [Read more]

Rachel Lindteigen says, “If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers, then it probably doesn’t matter. However, I don’t know of many successful businesses without customers, do you? So how does customer service fit into the overall content marketing... [Read more]

Would you like to get a $17k per day affiliate marketing strategy that uses a secret hack that is innovative, and likely to be something you haven’t seen before? Today, at 2 PM EDT, Precious Ngwu is releasing free training that he promises will knock your socks off:New affiliate marketing strategy This is training that is leading up to his launch... [Read more]

Jawad Khan says, “No other marketing channel is as effective as email marketing is in engaging and converting customers. Nearly 74% of marketers consider email at the core of their marketing strategy, while 53% plan to increase their email marketing budgets over the next 12 months, according to a recently published study by Salesforce. In the... [Read more]

Samuel Edwards says, “As the popularity of online shopping grows, we’re seeing traditional brick-and-mortar businesses dip their feet into the waters of E-commerce. At the same time, it’s also becoming increasingly popular for E-commerce businesses to establish their own physical presences in key geographical markets. The result is a more... [Read more]

Jacob Baadsgaard says, “In the last two years, we audited over 2,000 AdWords accounts at Disruptive Advertising. After looking through that many accounts, we made a few important discoveries about why so many companies struggle to make money on AdWords.On the surface, AdWords seems like a great marketing opportunity. Your ads show up exactly when... [Read more]

Don't let your website traffic go to waste. Making sales is the ultimate reason for driving traffic to your site. No sales means wasted traffic. Sean Donahoe has just released his new software, 'EZ Popups', which grabs visitors attention and coaxes more of them to engage with your offer... [Read more]

James Collins says, “Whilst multi-device consumption is quite typical, for a marketer these usage patterns can be difficult to navigate and gaining a clear view of the user journey can be challenging. So, how to improve cross-device measurement and deliver a seamless brand experience, with relevant, timely messages to audiences across all screens? We... [Read more]

Stephen Guise says, “After reading smart advice, how many of us immediately turn around and apply it? Not many, unfortunately. If smart advice only produces results once we begin applying it, why doesn’t it automatically become a part of our lives after we read it? This post will help you bridge the vast gap between learning something and applying... [Read more]

Laura Lippay says, “Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today’s news or interact with your friends on Facebook. It’s a challenge many of us don’t think about... [Read more]

Domaining is an online business with evergreen appeal. It's a lot like flipping houses.  Find a low-priced domain name, buy it, make it more attractive and sell it for a nice profit... [Read more]

Greg Finn says, “Last month, Instagram rolled out 60-second video ad units to appeal to a wider audience. This was a large shift from the traditional short-form video model and was only available to advertisers. However, today, Instagram is rolling out the ability for users and brands to upload minute-long videos to their accounts. This is a big... [Read more]

AJ Agrawal says, “Snapchat is a social media app you’ve likely dismissed as a marketing and SEO tool in the past. Messages are extremely temporary and it caters to an extremely niche audience. But the news that Snapchat had turned down a multi-billion dollar acquisition offer from Facebook turned some heads. If Facebook was so interested in... [Read more]

Dan Scalco says, “Digital marketing, being a relatively new form of marketing, has a lot of myths associated with it. Running a digital marketing company, I often hear many small business owners who are under the impression that these myths are true. Regardless of whether you’re a startup or a local business, it’s important to understand... [Read more]

This is a consultant's dream. If you work with local businesses to help them get online, you need to see this. Drew Laughlin has created what he calls 'Marketing Consultant's PLR'. This is a set of lead generation websites for 50 kinds of local businesses, everything from attorneys to veterinarians, and he is offering to let you use them for as many local businesses as you like, in as many cities as you like... [Read more]

Pete Caputa says, “In a survey we recently conducted, 347 SMB salespeople reported that inbound marketing generates their most qualified leads. For this sample of salespeople, inbound generated even more qualified leads than referrals, word of mouth, or networking, and significantly more than cold calling or cold emailing. It’s great that these... [Read more]

Veronica Jarski says, “The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. Last year, a whopping 11.3M average total people viewed the games; it was the highest average... [Read more]

Ben Davis says, “Getting to grips with PPC measurement? Search campaign tracking can often be unsophisticated, working on a last click model, measuring revenue, transactions, ROI etc. However, some more advanced marketers measure a bigger variety of variables, including profit margin, lifetime value and phone contacts. Let’s look at the... [Read more]

Sadly, things can go wrong with the best website plans: A server can crash, taking down your site and data; Hackers can penetrate your best defenses and take over your site and hold it for ransom or use it to promote their ideology.; Your hosting company can go out of business and leave you with nothing. (It's happened to us twice.) Are you ready for the worst to happen? To be ready, you need a recent backup of your site that you can use to restore it quickly and easily. Then it can be "just like it never happened."... [Read more]

Kate Morris says, “Growth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If your current target market is in the US, UK, or Australia, the other two look promising.... [Read more]

Greg Gifford says, “Maybe I should have used an image of me jumping on a soapbox, because I’m about to preach. Spring conference season is in full swing, and I’ve had my mind blown several times already — not from amazing presentations (although there were several), but from conversations with business owners and newbies in the marketing... [Read more]

Valerie Levin says, “Is technology killing marketing? With so much focus on which tools can integrate, convert, engage, etc., it seems like marketers have forgotten what they actually do. Sure, technology has become a natural part of life and business, but sometimes it can be blinding to what we are actually attempting to accomplish. “You’re... [Read more]

Tripti Narain says, “In a major reform, the government has cleared 100 per cent Foreign Direct Investment (FDI) in online retail consumer businesses that operate as marketplaces, Department of Industrial Policy and Promotion (DIPP) said in a notice on March 29. Marketplace model means that the companies act as a facilitator between buyers and... [Read more]

Silvio Porcellana says, “Will the future of content marketing will be in the hands of machines? Are those involved in content marketing bound to change jobs? Don’t worry because the answer is, no. Humans are capable of doing something no machine can do: tell stories and put different parts together to create a new one. The important thing to... [Read more]

Andrew Caravella says, “More than 400 million active users take to Instagram to show and tell. From photos with family and selfies with friends, washed in everything from Sierra to Slumber, individuals embrace Instagram as a part of everyday life. In fact, a recent Pew Research poll confirms Instagram is the fastest-growing major social network.... [Read more]

Paul Cheney says, “Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How will email marketing evolve between now and the end of the decade?’ That was what... [Read more]