Justin Brown says, “With a little luck, clever social media marketing campaigns go viral and bring in sales. Gimmicks are entertaining, but truly successful social media marketing depends upon a campaign structured around a strong, central website hub. Saving Gotham Did you hear about how Batman saved San Fran-Gotham just a few years ago? A Twitter... [Read more]

Lara O’Reilly says, “Amazon’s advertising platform may only account for a small proportion of the global digital ad market – a scant 0.75% in terms of revenue share according to eMarketer – but the e-commerce giant has ambitions to make advertising across the web a better experience for consumers. Amazon has three advertising... [Read more]

Eric Siu says, “So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and... [Read more]

At 3000 sold, and counting, Arbitrage Underdog Reloaded must be helping a lot of marketers improve their business. This is software that is proven effective in buying inexpensive services and selling them for a significant profit. Since 2013, the original Arbitrage Underdog has given thousands of marketers an unfair advantage with finding clients... [Read more]

VR team says, “Emails that are designed to sell need an attention-grabbing subject line. You must pique a customer’s curiosity. Once your email is opened, you can sell your product by directing them to your website or social media pages. Get that cash register ringing by using these five email subject line tips specifically for retailers(though... [Read more]

Shayna Marks says, “The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible... [Read more]

Baer says, “The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are... [Read more]

This collection of video elements can get you started fast. Look at what’s included: • A collection of more than 120 animated slides that cover different themes such as initial video introduction, product features, special effect, transitions, and more. • Mix and match easily with these slides to create unique videos easily with PowerPoint. •... [Read more]

Julia Mccoy says, “Analyzing the impact of your content doesn’t need to be a costly endeavor. These nine analytic tools are free (or almost free). Identifying which ones help inform your content marketing goals, using them regularly, and adjusting your content so your results are aligned even better with your objectives will boost the effectiveness... [Read more]

Ginny Marvin says, “In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former stalwarts, Google and Yahoo, are expected to see their share slip. Twitter, is poised to surpass Yahoo in US display revenues for the first time this year, according to data released by online research... [Read more]

Rachel Sprung says, “Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. What’s more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. Google wrote in their... [Read more]

CMO.com reports, " Consumers are 27 times more likely to click through online video ads than standard banners." Because video can attract so much attention and hold interest so well, maximizing the power of your videos is key to improving your success... [Read more]

David Nield says, “Since it launched to the public at the end of 2005 (the very first video is still online), YouTube has come to dominate online video in a way that few businesses manage to dominate anything on the Web. Today, it boasts more than a billion users, who are uploading more than 300 hours of video every minute and generating billions... [Read more]

Stephanie Walden says, “Top marketers these days are quick to point to an overarching trend in the industry: With the rise of public forums such as social media, fewer companies are finding success with “mass marketing” tactics and, instead, focusing on personalized, one-on-one approaches to customers. Luckily for Southwest, this type... [Read more]

Patricio Robles says, “Every year, Facebook holds its F8 conference where it makes key announcements and launches new offerings. This year was one of the biggest yet and dozens of announcements were made. Here are the five most important for brands and marketers. Messenger Platform Reports that Facebook would be opening its Messenger app to third... [Read more]

For a limited time, experienced Philippine marketer Ian del Carmen is offering his new e-book Covert Affiliate Marketing for about $5 (although the price is rising.)... [Read more]

Rainmaker team says, “In previous episodes of New Rainmaker with Brian Clark, Brian and Robert Bruce have discussed the “why” of starting a podcast (or podcast network). In this one, they talk about the “how.” As many of you know by now, it has been almost two weeks since Copyblogger Media launched an on-demand audio network called Rainmaker.FM. Thanks... [Read more]

MOZ team says, “There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through... [Read more]

Mike Del Coure says, “We’ve all seen them before: the frustrating little pages that appear when you click a broken link on a website. Maybe the developer forgot to remove that link when they deleted that blog post. Or maybe they updated the site and an extra sneaky character got into the link URL. Whatever the case, sending a website visitor... [Read more]

Most of our readers know the power of video to hold people’s attention. And most of you also know of the millions of free videos on YouTube.  Probably, a number of you have embedded videos on your site to take advantage of the power of this free resource... [Read more]

Ronell Smith says, ““We’re in dire need of some SEO help,” said the owner of a small, successful business located in central Texas. “I can’t put my finger on what’s wrong, but something’s clearly amiss. No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.” It’s... [Read more]

Joe Pulizzi says, “Of all the segments of content marketers we’ve studied over the last year, technology marketers are the most focused on lead generation as a goal for content marketing. While tech marketers were the group most focused on lead generation last year as well, the percentage has increased from 86% in 2014 to 91% this year. It’s... [Read more]

Adriana Lee says, “WhatsApp doesn’t want to be a platform. Co-founder Brian Acton, on a panel Wednesday at Facebook’s F8 developer conference, made that very clear. Unlike its sibling service Messenger, which has started courting outside developers and businesses, all that matters to WhatsApp is that the service remain stable, simple and unfettered... [Read more]

Patricio Robles says, “Thanks to Meerkat’s rapid rise, live mobile video streaming could be the next big thing in social media. But will Meerkat be able to fend off the competition? Thanks to Meerkat’s rapid rise, live mobile video streaming could be the next big thing in social media. But will Meerkat be able to fend off the competition? That... [Read more]

Rainmaker team says, “Is 90 minutes of your time worth learning about which headlines actually work online? Ever wonder why some headlines are better than others? I mean what makes some headlines irresistible and others fall flat? More importantly, ever dream of actually writing headlines that clothesline people and then flings them into your... [Read more]

Lara O’Reilly says, “Yahoo’s digital advertising recovery is definitely happening. But it’s not happening fast enough. The latest forecast from research group eMarketer predicts that Twitter will overtake Yahoo in terms of total digital display ad revenue (which includes ads that appear on desktop and laptop computers plus mobile... [Read more]

Allen Moon says, “There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following: Find a need and fill it. Write copy that sells. Design and build an easy-to-use website. Use search... [Read more]