Brian Honigman says, “People (especially business minded folks) crave simple, clear-cut answers. When we are presented with a problem, the last thing we want is abstract principles that require thoughtful, diligent application. What we’re looking for is a prescription not a lifestyle change. This desire for quick-fix formulas is why there are... [Read more]

Andrea Johnson says, “Everyone has a physiological blind spot — an area without vision — because there’s a tiny part of the retina that doesn’t respond to light. Likewise, every marketer has a blind spot — their own lack of vision — which prevents them from seeing their marketing through the eyes of their customer. During his recent... [Read more]

Lisa Pierson says, “It’s so frustrating: You work hard running your business. You know your industry inside and out. You offer something that nobody else does. And you take precious time to write about it in your business blog. Yet… nobody is reading. Your social share buttons are untouched. And your comment sections are empty too. And... [Read more]

If you are looking for more traffic to your websites and, especially, to your offers, Instagram can bring a lot of visitors and can prime them for taking action. To help you use Instagram as well as possible, Luke Maguire has created Instamate. This is cloud-­based software that finds the most viral content online, schedules it to be loaded straight... [Read more]

Samantha Cooney says, “A simple site bug or your search bar could be costing your thousands when it comes to sales. Qubit, which announced it had raised $40 million in Series C funds on Monday, released a report on Wednesday that details the most common complaints with e-commerce sites. The data was compiled from customer feedback on over 400... [Read more]

Tim Peterson says, “Instagram started letting people post videos in June 2013. In October 2014, it rolled out its first video ads. But even now — nearly three years since the first videos were uploaded to the Facebook-owned app — video is still a new format for brands on Instagram, one that’s growing in interest but limited in adoption. On... [Read more]

Christine James says, “Ever tried using a screwdriver to hammer in a nail? You might be surprised how often I see people using similar techniques when trying to market their business today. There are literally hundreds of ways to market yourself online. With so many tools in your marketing arsenal, it can be difficult to decide which one to use. If... [Read more]

Omar Martin just released 'Buzzinar', a new (actually, new and improved) viral application that lets small businesses and solo entrepreneurs build big lists. This new software creates viral traffic for all your funnels in both WordPress and HTML... [Read more]

Kia Kokalitcheva says, “They may not be as sexy as the celebrities Facebook is reportedly trying to woo, but small and medium businesses are still an important group of customers for the social network. On Wednesday, the Menlo Park, Calif., company unveiled a new tool that lets businesses make a short introductory video about their company. Dubbed... [Read more]

Pamela Wilson says, “If you’re feeling overwhelmed and confused, I don’t blame you. When using content marketing to build your business, you can work on: email marketing; cornerstone content; landing pages; paid traffic; building an email list; promoting your content on social media; creating opt-in incentives; writing and setting up an autoresponder... [Read more]

Isla McKetta says, “So how do you, as a savvy email marketer, stand out in your customer’s amazingly crowded inbox? I’m here to help you do just that. First we’ll briefly cover the different types of email. Then we’ll talk subject lines and take a close look at how two very different companies — Carter’s/OshKosh... [Read more]

If you are looking for free traffic strategies that build your taffic better than SEO, you may want to check out this new product called 'TrafficFresh'. Many online marketers long for the "good old days" when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was easy... [Read more]

Jeff Rajeck says, “Econsultancy held a series of Customer-Centricity Marketing roundtables in Mumbai on February 25, and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing. The roundtables had in-depth discussions on two related topics, Engagement & Measuring ROI and How Technology Can... [Read more]

Verónica Jarski says, “If you don’t understand how emotions drive consumer reaction toward your content, you can’t build strong customer relationships. Emotions drive actions in people. The most effective emotional triggers are trust, guilt, and fear, according to the following Microsoft infographic. “Emotionally based campaigns... [Read more]

Rustam Singh says, “The official website of your website is the first impression everyone will see of your brand, start-up and idea. Whether the customer/client will stick with the goods or services you are selling would be determined within a few minutes. The homepage alone determines if the user will click further and probe the website and... [Read more]

If you are looking for free traffic strategies that build your traffic better than SEO, you may want to check out this new product called 'TrafficFresh'. Many online marketers long for the "good old days" when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was easy... [Read more]

Ben Davis says, “Facebook recently released its second annual State of Connectivity report on global internet access. The tech giant has long pushed for increased global internet connectivity and this report is designed to increase the sharing of data around this issue. You can see all the data by downloading the report, but here are a few of... [Read more]

Andrew Weber says, “Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was developed by the company that employs me. I noted some clear behavioral patterns, such as consumers generating the greatest share of purchases on Wednesday or Thursday of a given week. In this... [Read more]

Thomas Smale says, “Have you created a documented strategy for your content-marketing efforts? Are you already executing against it? Are you rolling out new content on a predictable schedule? If so, you’re already miles ahead of where many entrepreneurs and businesses are with their content marketing. Related: 7 Essentials for Making Your... [Read more]

Ariel Sanders is offering a free e-book called 'Kindle Samurai', to help beginning book writers plan their Kindle work for the best sales results. In this book, Sanders explores some critical topics for succesful authorship. He want to show you how to rank on Kindle, with the lest effort and expense... [Read more]

Ayaz Nanji says, “What makes a clickbait article headline effective? Does it include a number? The mention of an animal? Some topic currently in the news? To find out, Venngage examined the top performing articles posted over a three-month span on 24 high-traffic sites known for producing content with engaging titles. The publishers examined included... [Read more]

Jeff Rajeck says, “It is well-known that email and marketing automation are among the best ways for brands to connect digitally with their customers. And, accordingly, both techniques regularly appear at the top of the priority lists for marketers in South-East Asia. But how are marketers in South-East Asia really using email marketing and... [Read more]

Tim Peterson says, “LinkedIn is ready to let advertisers use their own data to target ads on the business-centric social network. Similar to Facebook’s Custom Audiences, Twitter’s Tailored Audiences and Google’s Customer Match targeting options, LinkedIn’s new account-targeting option will let businesses upload lists of companies they... [Read more]

Matt Mansfield says, “In the life of every online marketer, there comes a time when one simple truth is realized: driving traffic to your website is a very hard thing to do. Yep, it takes time and effort to get each and every visitor to your site. Each visitor is important: their visit is an opportunity to convert them into a lead and eventually... [Read more]

Shelley Kessler says, “Competition in the inbox is fierce. That’s why it’s important for email marketers to keep an eye on email industry benchmarks that, alongside their own data, can uncover valuable email trends. Have a look at some of the major takeaways from the Q4 2015 Email Benchmark Report. 1. Mobile matters more than ever Fifty-six... [Read more]

Jaykishan Pnachal says, “It is an undeniable fact that technology has and is continually changing the way we do business, and has made its impact on digital marketing as well. In fact, it has brought digital marketing a long way and its future looks bright. However, many a time, novice marketers fail to realize just how much and how often technology... [Read more]