The latest article on ’Marketing Land’ is titled “6 Things To Watch For Better Gmail Deliverability”. Tom Sather says, “For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is downright confusing, if not nearly impossible. (Though Google is reportedly piloting a... [Read more]

The latest article on ‘MarketingProfs’ is titled “New Internet Domain Extensions: Don’t Get Blinded by the Sunrise or Run Over by the Landrush”. Kathy Nielsen says, “2014 is going to be a landmark year for the Internet as the oldest and most basic form of user online navigation gets a major overhaul. The domain names that marketers... [Read more]

Shawn Collins’ latest blog post is titled “Email Compliance: The Latest News and Why It Matters for Affiliate Marketers”. Collins Says, “Morgan Simon of UnsubCentral spoke about email compliance, from updated international laws to CAN-SPAM to looking beyond compliance at best practices for email acquisition, at the Affiliate Summit Meetup... [Read more]

Animated GIFs have been around for many years. They are used in many advertisements, as well as for decoration and humor. You may think animated images are purely for small images, buttons and arrows and other ornamental purposes. But they have other, more serious, uses, as well. For example, you can add animated images onto your G+ page, both in the... [Read more]

Experian is hosting a webinar with John Fetto & Heather Dougherty on Tuesday, March 11 at 2.00 pm ET. The topic of the webinar is “Smarter audience engagement to drive more revenue”. Experian team says, “During this webinar, we will discuss how we help publishers, media owners and content providers to increase audience engagement,... [Read more]

Business 2 Community is hosting a webinar with DJ Waldow on Thursday, April 3 at 2.00 pm ET. The topic of the webinar is “On Being Human: The Importance of Writing More Engaging Emails”. The ‘Business 2 Community’ team says, “We are all human* and yet hundreds of thousands of emails are sent every single day that sound like... [Read more]

The latest article on Business Insider is titled ”Twitter Wants To Carve Off A Slice Of Google’s Search Ad Business”. Aaron Taube says, “Twitter will now sell ads that put promoted accounts at the top of its search results. Marketers will be able to buy ads that pop up against certain keywords. When users search Twitter for... [Read more]

If you want to build a clientele among local business owners, you need to present yourself as an expert in marketing, a professional the local businesses can look up to and learn from. And you need to grab the attention of these business owners in a way that makes them want to know more, so that they feel compelled to contact you and ultimately hire... [Read more]

The latest article on ‘Website Magazine’ is titled “Website Experience Affects Public Perception”. Pete Prestipino says, “Seventy-six percent of e-commerce decision makers believe customers’ perceptions of their brand are directly impacted by the website experience, according to a new survey out from Web infrastructure and cloud... [Read more]

The latest article on HubSpot blog is titled ”How to Write a Blog Post Every Single Day”. Ginny Soskey says, “If you’ve ever been in a content creation role, you know that there’s lots you can do to make sure you’re creating great content every single day. You can’t just wait for inspiration. You’ve got... [Read more]

The latest article on ‘Business 2 Community’ is titled “9 Engaging Marketing App Ideas”. Paige Newberry says, “You’ve made your landing page responsive. You’ve added Youtility to your digital experience. Now make your content work for you. Over the past week, we’ve given you MINI’s best use of configurators and voting,... [Read more]

Apps for mobile phones are big business. Apple’s iStore and Google’s Android store sell thousands of apps every day. You may have thought that you have to be a computer whiz to sell apps and earn a good living. But that’s no longer true. Now, you can discover how to get apps built even if you don’t know a script from a DLL and... [Read more]

The latest post on ‘ReadWrite’ is titled “Windows 8.1 May Become A Freebie OS”. Adriana Lee says, “Microsoft is reportedly building a variation of Windows dubbed “Windows 8.1 with Bing.” It’s apparently part of an experiment to offer the operating system with tighter integration to featured Microsoft apps and services—primarily,... [Read more]

The latest ‘Econsultancy’ blog post is titled “Can you market to the over 50s on social?”. Melanie Seasons says, “It can be argued that over 50s are one of the final demographics not to be very well understood in terms of their relational social media behaviour with brands. In the very early years of social, very few begged... [Read more]

The latest MOZ blog post is titled “Are Links Losing Value in Google’s Algorithm? – Whiteboard Friday”. Rand Phishkin says, “The value of links in Google’s algorithm has been the subject of much debate. In today’s Whiteboard Friday, Rand clarifies two of the most compelling arguments and offers SEOs his advice on how to... [Read more]

Over the last week or so we have published several stories about the free training that Dan Kennedy was doing. While his one-time webinar is over, you can still get his other free materials here: Free pre-training for Magnetic Marketing Training. As good as the free materials are, you don’t want to stop there. The main training he just released,... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Don’t Waste Your Time with Native Advertising”. Brian Clark says, “?It’s a brilliant piece of native advertising. Visually appealing and information rich, this sponsored content walks you through numerous variations of oysters, where they hail from, and interesting facts about each. The... [Read more]

Business 2 Community is hosting a webinar with Vanessa Camones on Wednesday, March 19 at 2.00 pm ET. The topic of the webinar is “The Future Of PR: Driving Growth With Relevant Content”. The ‘Business 2 Community’ team says, “The tech boom is transforming every business it touches, but it doesn’t seem to be helping a core... [Read more]

The latest ‘Econsultancy’ blog post is titled “Programmatic advertising: what is it and what are the trends in the market?”. Ben Davis says, “70% of display advertising is still bought in the old fashioned manner. Yep, that’s right, faxing order forms, negotiating prices etc. But the advertising market is changing with... [Read more]

The last phase of the 4-phase live webinars success formula is building profit into the process. Just as a reminder: Phase 1 of a successful webinar is the Preparation. In this phase you make decisions about the best tools to use to present your content.. Phase 2 is Promotion. The right promotion and registration process can mean more participation... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Mobile Apps Monetize Globally”. Ayaz Nanji says, “Free mobile applications with in-app purchases (IAP) generate the most revenue in the Apple App Store, and the revenue share of this “freemium” model has steadily increased over time, according to a recent report by Distimo and Chartboost. In... [Read more]

The latest article on HubSpot blog is titled ”What Is SEO? [FAQs]“. Rachel Sprung says, “SEO seems pretty straightforward. You pick a few keywords, and voilà! Your page is optimized for SEO. Right? Wrong. Many people understand the basic principles of SEO, but a lot has changed in the last decade.The SEO that we know and love in... [Read more]

The latest ‘Econsultancy’ blog post is titled “Why it’s not enough to just have live chat”. Melanie Seasons says, “At the beginning of February, I read a great piece in Econsultancy called “Why do online retailers need live chat?” Live chat, combining the ease of e-mails with the immediacy of the phone, is an excellent... [Read more]

In addition to the many quality features a WordPress theme needs, for best results, it should adapt itself to the size screen the visitor is using, whether phone, tablet, laptop or desktop. In our age of mobile ubiquity, not supporting your mobile visitors is a fatal mistake for a website. Second, as Internet usage around the world is growing, and more... [Read more]