MarketingExperiments’ ‘How strategic keyword placement increased conversion by 144%’ webinar is on replay. The MarketingExperiments team says, “According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization’s primary conversion... [Read more]

The latest article on ‘MarketingProfs’ is titled “Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness”. Lenna Garibian says, “Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey from Constant... [Read more]

The latest article on ’Marketing Land’ is titled “The New SEO = Social Engagement Optimization”. Alan K’necht says, “SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands... [Read more]

The WP Quick Pics plugin has been for sale for about a week, and has sold over 1000 copies. The sale ends Sunday, March 31. Every blog and website can benefit from attractive pictures to dress it up. Visitors tend to stay longer on attractive sites, and WordPress sites are no exception. This plugin can let you browse over 50,000 pictures (all of them... [Read more]

The latest article on Business Insider is titled ”Twitter’s Ad Revenue Is Getting Close To The Billion Dollar Mark [THE BRIEF]“. Laura Stampler says, “Good morning, AdLand. Here’s what you need to know today: According to projections by eMarketer, Twitter’s global ad revenue is going to hit $950 million by 2014.... [Read more]

The latest article on ‘Business 2 Community’ is titled “By Making Storytelling Relevant Again, Social Media Has Forever Changed Marketing”. Ted Levin says, “Many people will tell you that marketing is a game of numbers. They’ll say it’s about researching a target audience, developing a targeted message, and using advanced statistics... [Read more]

The latest article on HubSpot blog is titled ”Native Advertising Is Broken: Here’s How to Fix It”. Steve Hall says, “Native advertising is all the rage these days. Companies like BuzzFeed and ShareThrough have based their business models on the notion that in-stream, organic-like content will save the day and finally allow... [Read more]

Timothy Miranda is well-known for the high quality products he releases. In fact, his last 7 products all received “WSO Of The Day” ranking. Now, he has partnered up with two Pinterest traffic generation experts, Marisa Kerr and Andrew MJ. They have created a course, called Pinterest Traffic Blast, that reveals traffic strategies that are... [Read more]

The latest ‘Entrepreneurs-Journey’ blog post is titled “Can You Become Too Old To Be An Entrepreneur?”. Yaro Starak says, “Last night I attended the Silicon Beach Brisbaneevent. This is the fourth such event I have attended. They are definitely a highlight on the Brisbane tech scene, attracting 100 to 200 entrepreneurs and people involved... [Read more]

Jeremy Schoemaker’s latest blog post is titled “eBay’s New Look”. Schoemaker says, “As you know I have had quite the relationship with eBay during my Auction Ads days. Recently they have made some changes to their site most notably their ‘Feed’ on the homepage showing auctions that are personalized to you favorite searches and displaying... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “How Content Drives Design”. Drew Coffin says, “A designer’s job is to combine content and design in a way that delivers a cohesive message to the viewer. The question of which should come first — content or design — is a frequent topic of discussion among designers. Whether you design... [Read more]

SmartPhone apps are big business (about 30 Billion downloads of Apple iPhone/iPad apps and Android apps and growing daily). The definition of a smart phone app is rather broad. It could refer to a sophisticated Java program that takes months to create, or it could be a simple HTML or PDF document converted to run as an app. The main criterion for a... [Read more]

The latest article on ‘Website Magazine’ is titled “Email Insights for Small & Mid-Sized Businesses”. Allison Howen says, “A new report from iContact is shedding light on how small and mid-sized businesses use email as a marketing strategy. The Small and Midsize Business Email Marketing Survey 2013 Report, which was commissioned by iContact and... [Read more]

The latest ‘Econsultancy’ blog post is titled “Give website visitors more choices via site search”. Vishal Srivastava says, “Customers everywhere love choice. And when you sell online, giving shoppers choice means making sure they can find what you have to sell, and making it easy for them to compare and contrast different... [Read more]

The latest ‘SEOmoz’ blog post is titled “How to Live Tweet Like a Pro”. Ruth Burr says, “Those of you who follow me on Twitter have probably noticed that I live-tweet the conferences I go to. Extensively. Some people love it, some people hate it – but if you want to start live-tweeting for yourself, here are some things to keep in mind”. How... [Read more]

Once you have a product nearly ready to launch, you start working in getting it to the market. If it’s a product for other marketers, you may decide to release it as a Warrior Special Offer (“WSO”). After all, there are many marketers who look to WSOs for their training and their tools. However, there are a lot of complications involved... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Here’s How David Meerman Scott Writes”. Kelton Reid says, “As publishers of online content, you and I inevitably run into the challenge of making the leap from the blank page, into the hearts and minds of our audience. Content marketing — at its core — is finding the successful integration... [Read more]

MarketingSherpa has released a case study titled “B2B E-Commerce: Redesigned online form increases quotes 67.68%”. Adam Sutton says, “Website redesign can be particularly important for e-commerce websites because online buying behavior, and ease-of-use expectations from website visitors, can change over time. Beyond redesigning an... [Read more]

The latest post on ‘Mashable’ is titled “Google Tests Same-Day Delivery Service in San Francisco”. Seth Fiegerman says, “Look out Amazon: Google is finally getting into the same-day delivery business. Google launched a new service Thursday called Google Shopping Express that will let consumers in the San Francisco area order items... [Read more]

Zesh Ali has a new training program called Offline Magnetic Cash . In it he shows you how to use a major website frequented by offline business owners, Groupon, as a source for clients for your consulting services. These business are from the US and many other countries worldwide, so any marketing consultant can use this method. Besides explaining this... [Read more]

Marketo has released “A Guide to Creating Content for Demand Generation”. The Marketo team says, “Content marketing is more than just white papers. Discover how to construct a solid knowledge of content marketing, match buyer personas with marketing materials, and calculate the ROI. Use this guide to map out your own buying stages... [Read more]

HubSpot has released a “The Handy Tool Kit for Launching & Measuring a Remarkable Campaign”. The HubSpot team says, “As marketers, we put a lot of effort into planning and launching campaigns. But sometimes our results fall short. What tools do you need to make your next campaign a huge success? This free tool kit is your guide... [Read more]

Ali Brown’s latest blog post is titled “Your Easy 3-Step Sales Funnel”. Ali says, “If you’re like most solo-preneurs who offer a basic service in your business, you likely got started by just pounding the pavement to hustle up some clients. Then, you began to receive word-of-mouth referrals. And then, perhaps you put up a website... [Read more]

There are several well-known backup solutions for WordPress sites, and some of them also do cloning, But WP Clone Machine may have them all beat. It’s a full-function program at a tiny price. This WordPress plugin quickly and easily creates clones and backups of your entire site, including: ¦ Posts ¦ Pages ¦ Comments ¦ Theme Settings ... [Read more]

The latest ‘Econsultancy’ blog post is titled “How to optimize your lead generation forms: three case studies”. Justin Rondeau says, “Lead generation marketers are remarkably lucky. If your peers in ecommerce run a series of utterly brilliant A/B or multivariate tests for conversion optimization (CRO), the most they... [Read more]

The latest article on ‘Business 2 Community’ is titled “SEO Audit: 8-Point Checkup to Keep Your SEO in Tip-Top Shape”. Brent Senske says, “Search Engine Optimization (SEO) is the key to attracting high-value prospects to your website. Smart (and regular) SEO will help you rank high on the list of search engine results, where most... [Read more]

The latest post on ‘Mashable’ is titled “Luvocracy: Pinterest for People Who Actually Want to Buy Stuff”. Samantha Murphy says, “People flock to Pinterest to collect and keep track of inspirations, whether they’re recipes to cook, destinations to visit or clothes to wear. But there’s a promising new social network with... [Read more]

German Lafrida spent months traveling to Asia and Africa to recruit people who could become effective virtual assistants. Then he trained them in the skills they need to be effective at their jobs: 1. Website + Blog maintenance 2. Blogs + Forum+ Directory 3. Affiliate Platform and offer 4. Video+ Audio 5. Article Writing 6. Email Marketing 7.... [Read more]

The latest article on ‘Website Magazine’ is titled “Online Advertising: The Rise of Pops”. Patricia Rodriguez says, “The rise of the internet gave advertising a medium to evolve in and allowed advertisers to reach their audiences like never before. The amount of format possibilities and their interactive qualities gave web banners a characteristic... [Read more]

The latest ‘Econsultancy’ blog post is titled “Produce content for sales and branding”. Kumail Hemani says, “Two main things highlight a successful business online: attracting more visitors and engaging your audience. Content is everywhere. It is not just limited to one industry, you need content to promote all kinds of... [Read more]

The latest post on ‘Mashable’ is titled “Amazon Buys Goodreads to Make Reading Experience More Social”. Seth Fiegerman says, “Amazon announced Thursday that it will acquire Goodreads, the popular social network for books, for an undisclosed sum. Goodreads launched in 2007 and currently has more than 16 million members. The service... [Read more]

There are a lot of reasons for marketers to cloak links, but cloaking also has its downside. It makes people suspicious of what you might be hiding, and, as usually practiced, it looks very “commercial”, not natural. Not to mention what they do to your SEO. But these disadvantages are eliminated with Link Cracker. This new software handles... [Read more]

The latest article on HubSpot blog is titled ”The Marketer’s Go-To Guide for Creating Data-Based Content”. Kieran Flanagan says, “We inbound marketers are a unique bunch. One day we love to dream up lovable campaigns to delight our audience, and the next we want nothing more than to dive into some data. As more and more companies... [Read more]

The latest article on ’Marketing Land’ is titled “Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study]“. Matt McGee says, “Email is the most common activity that U.S. adults do on their smartphones, with Web browsing and using Facebook a close second and third, respectively. That’s according... [Read more]

The latest article on ‘Business 2 Community’ is titled “Lead Scoring: A Marketing and Call Tracking Guide Read”. Michael Riding says, “Lead scoring is a process for ranking leads based on sales readiness or on interest level. All leads are NOT created equal. Some leads are ready to buy right now, others will require effort and time—sometimes... [Read more]

People spend a lot of time on Facebook, more than on Yahoo, Google, YouTube, Apple and Microsoft websites combined. That’s a big crowd you can market to. The problem is how you can funnel people from Facebook to your own website, where you have an offer they need to see. TaleOut, by Daniel tan, lets you automatically post your blog content on... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “How to Produce an Ebook for your Business”. The ‘Web Marketing Today’ staff says, “Ebooks can help small businesses by providing an additional revenue stream, or for promotion. But how to produce an ebook? And how to sell it or give it away? That’s our topic today. To help, we are... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five demoralising Google Trends”. Ben Davis says, “Google Trends is a time vacuum. Many a time I’ve been lost, exploring abstruse, spurious and tantalising connections between search terms, instead of doing actual work. Below, with more than a hint of my own tastes, I’ve... [Read more]

The latest post on ‘Mashable’ is titled “Smartphone Users Check Facebook 14 Times a Day”. Chris Taylor says, “Facebook on Wednesday rolled out a new feature that lets brands target users for status updates that don’t appear on their brand Pages. The intent is to let brands target a subset of customers without alienating other... [Read more]

If you are looking for an online business, software is a good thing to consider, because it’s a lucrative niche; just ask Bill Gates. On the other hand, getting started in software isn’t exactly easy, especially if you have to write the software yourself. Coby Wright is offering you a shortcut into the software business, though, in Sales... [Read more]