Silvio Porcellana says, “Will the future of content marketing will be in the hands of machines? Are those involved in content marketing bound to change jobs? Don’t worry because the answer is, no. Humans are capable of doing something no machine can do: tell stories and put different parts together to create a new one. The important thing to... [Read more]

Andrew Caravella says, “More than 400 million active users take to Instagram to show and tell. From photos with family and selfies with friends, washed in everything from Sierra to Slumber, individuals embrace Instagram as a part of everyday life. In fact, a recent Pew Research poll confirms Instagram is the fastest-growing major social network.... [Read more]

Paul Cheney says, “Email marketing has evolved significantly during the first half of this decade — from the impact of mobile and engagement-based email filtering to the emergence of wearables and omni-channel integration. All that change made us wonder: ‘How will email marketing evolve between now and the end of the decade?’ That was what... [Read more]

Don’t let your website traffic go to waste. Making sales is the ultimate reason for driving traffic to your site. No sales means wasted traffic. Sean Donahoe has just released his new software, EZ Popups, which grabs visitors attention and coaxes more of them to engage with your offer, It’s simple to use. Donahoe reports that it takes about... [Read more]

Liz Willits says, “If you work at a small business, you’re familiar with the daily challenges: the endless to-do list, a calendar crammed with meetings and the constant switch between managing all the things, from customer service to marketing your business. When it comes to email marketing, you probably do it all yourself too. You plan, write... [Read more]

Ken Bowen says, “As marketers, when we hear the term “personalization,” we’ve been conditioned to think “Hello [recipient name], I really looking forward to sharing with you some ways that [company name] can best serve you.” Though these methods may have increased opens and clickthrough a decade ago, they are no longer capable of working... [Read more]

Shirley Pattison says, “Video is a remarkably engaging medium. It enables you to share your stories visually and dynamically, and when you couple such a creative outlet with social platforms, you create opportunities to reach dramatically more potential customers than when using other media. Why Video Advertising on Facebook? It isn’t difficult... [Read more]

Domaining is an online business with evergreen appeal. It's a lot like flipping houses.  Find a low-priced domain name, buy it, make it more attractive and sell it for a nice profit... [Read more]

Will Scott says, “I have a confession to make: Penguin scared the daylights out of me. I hope those of you who have been around the industry for as many years as I have will join me in taking the first step to recovery: admitting our problem. In 2012, Penguin made once-easy and inexpensive link-building tactics for small businesses worthless —... [Read more]

Ali Powel says, “The start of a potential sales process is a lead, and there are many ways to obtain leads (as reps know well). But in my experience, I find that most sales reps are thinking about the concept of a lead wrong. In B2B sales, your lead is not a person — it is a company. We need to transform our thinking about the sales prospecting... [Read more]

Staphanie Carr says, “Online budgets are getting bigger to more accurately reflect consumer behaviour, but so are ROI expectations. And some new technologies which promise to bring us closer to our customer, arguably push us further away. How is the ad tech landscape changing in 2016? And what tactics can we expect to boom? Marketer priorities... [Read more]

If you have been online for a while and have been looking around for low-cost training in online marketing, you probably have heard of Ken Reno. He has been training new internet marketers for over 10 years... [Read more]

Demian Farnworth says, “Have you ever been reading an article — say it’s on content marketing — and you spot a strange word? You realize you have no clue what it means. It wouldn’t be so bad if the writer only used the word once, but the concept is central to his point. I’m talking about words and phrases like: – Agile –... [Read more]

Sam Nemzer says, “A quantitative analysis of the claim that topics are more important than keywords. What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz’s new Related Topics feature... [Read more]

Ayaz Nanji says, “Most marketers still develop ideas for content based on intuition rather than research or data, according to a recent report from Rundown. The report was based on data from a survey conducted in 2015 of 330 self-identified content marketers who work for companies located in the United States. Some 88% of respondents say their... [Read more]

This is a consultant's dream. If you work with local businesses to help them get online, you need to see this. Drew Laughlin has created what he calls 'Marketing Consultant's PLR'... [Read more]

Ginny Marvin says, “Google showed off a first look at the redesign of AdWords currently underway. The company is overhauling the look of AdWords, which has seen hundreds of features added over the 15-plus years since Google first launched the platform for search advertising on desktop. Now advertisers use AdWords for running search, display, video... [Read more]

Shirly Tan says, “Blogs are a great place to get insights and intelligence on your own efforts in business. Online marketing has become a popular topic among bloggers. It’s an ideal place for an inbound marketer to get tips about how they might improve their own strategies or learn about new tools, platforms, and solutions. With the demand for... [Read more]

Ritu Kochar says, “The recent face-off between Flipkart’s Sachin Bansal and Snapdeal’s CEO Kunal Bahl on Twitter took everyone back to the time of Cola wars where Pepsi and Coca-Cola chose advertising, the ecommerce companies have added Twitter to their artillery. Shots were fired and egos were hurt. As the competition intensifies, the big... [Read more]

Sadly, things can go wrong with the best website plans: A server can crash, taking down your site and data; Hackers can penetrate your best defenses and take over your site and hold it for ransom or use it to promote their ideology; Your hosting company can go out of business and leave you with nothing. (It's happened to us twice.) For WordPress sites, there is a simple, inexpensive solution, 'WP Backup Creator' by Robert Plank and Lance Tamashiro.... [Read more]

Barry Levine says, “Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page any more. The real action, they’ll say, is from “side door” visits directly to a specific story, via a link shared by social media, texting, email, or from a topic-centered... [Read more]

Shane Barker says, “With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche. Consumers now look to fellow consumers and their favorite Instagram personalities for making their purchase decisions. They are strongly influenced by social media posts and... [Read more]

Emma Brudner says, “You know what tips buyers off that the email they’re reading is a sales pitch? “Hi, My name is John Smith, and I’m a sales rep at Company.” Yup. That’ll do it. While you should never actively hide the fact that you’re a salesperson from buyers, there are far more creative and engaging ways... [Read more]

Erik Huberman says, “As any marathon runner will tell you, covering 26.2 miles is no easy task. Preparing for a race that grueling requires an abundance of time, willpower and commitment. You can’t train for it in a few days — or even a few weeks. But when you cross the finish line, you know that all the time you’ve invested pays off. Launching... [Read more]

Liz Willits says, “Imagine the perfect blog post. Your perfect blog post brings thousands of people to your site. Your audience reads it from top to bottom, gives their love in the comments and shares it on their social media profiles. An industry expert links to it in one of their blog posts. And ultimately, you see a huge spike in revenue as... [Read more]

Amie Marse says, “Most business owners know that quality content marketing influences how well their business does overall, especially in its first few years. However, content marketing trends change frequently. Quantity is privileged over quality and vice versa depending on whose advice you take. Some types of content becomes trendy while others... [Read more]

Entrepreneur team says, “Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers with no shortage of channels to leverage. Just last year, the Direct Marketing Association reported that over half of all... [Read more]