Amie Marse says, “Most business owners know that quality content marketing influences how well their business does overall, especially in its first few years. However, content marketing trends change frequently. Quantity is privileged over quality and vice versa depending on whose advice you take. Some types of content becomes trendy while others... [Read more]

Entrepreneur team says, “Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers with no shortage of channels to leverage. Just last year, the Direct Marketing Association reported that over half of all... [Read more]

Michele Linn says, “I recently had the pleasure of being a guest on Bruce McDuffee’s podcast, Manufacturing Marketing Matters. At the end, he posed this challenge question from a listener: We’ve been listening to your podcast and really appreciate the great information. We are working on our audience-facing mission statement, but we’re... [Read more]

Domaining is an online business with evergreen appeal. It’s a lot like flipping houses. Find a low-priced domain name, buy it, make it more attractive and sell it for a nice profit. It’s a relatively hassle-free way to earn a living online. We have experienced this first-hand. We have sold domain names for hundreds of dollars, each. But... [Read more]

Thiam Hock says, “Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. But you’re probably wondering, “How do I create high-quality content that drives traffic and engagement?” Today, I will make things easy for you. I... [Read more]

Mona Elesseily says, “Recently, we’ve seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we’re seeing more prominent placement of Google Shopping ad units. In this article, I’ll cover some upcoming trends in paid search and speculate on where the trends will lead.... [Read more]

Lindsay Kolowich says, “As a marketer, you probably spend a lot of time thinking about how to promote and distribute the content your team creates — which includes social media outreach. After all, you know that by tapping into the right social networks and key influencers at the right times, you can expose your content to a wider audience. But... [Read more]

If you have been online for a while and have been looking around for low-cost training in online marketing, you probably have heard of Ken Reno. He has been training new internet marketers for over 10 years... [Read more]

Scott Gerber says, “As social media and digital marketing evolve, so should your company’s advertising strategies. Don’t be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more personal level. Of course, being successful on these newer platforms is contingent on understanding... [Read more]

Ben Davis says, “Recently, I wrote an article about the scale of ad fraud. In it, I mentioned a press release I had received from engage:BDR about their new VP of Inventory Quality. I decided to catch up with their CEO, Ted Dhanik, to discuss the state of the industry. Tell us what your new appointment will be doing day-to-day. Our new appointment,... [Read more]

Caroline Early says, “With an array of content mediums to choose from, which ones will work best for you and your business? In this week’s edition of Rewind, Amy Harrison answers your content marketing questions on the most recent episode of Hit Publish. By sharing some of her personal experiences, she hopes to help you evaluate the main content... [Read more]

This is a consultant's dream. If you work with local businesses to help them get online, you need to see this. Drew Laughlin has created what he calls 'Marketing Consultant's PLR'. This is a set of lead generation websites for 50 kinds of local businesses, everything from attorneys to veterinarians, and he is offering to let you use them for as many local businesses as you like, in as many cities as you like... [Read more]

MOZ team says, “Citation consistency got you down? It’s one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it’s often easy to create accidental duplicate listings. In today’s guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at... [Read more]

Marcel Florez says, “Have you ever worked in an office during the shift to a new technology solution? If so, you surely remember a long transition during which employees begrudgingly migrated their files and work processes. Whether employees actually liked the new system or not was irrelevant; they all had to move to it by a certain date because... [Read more]

Zubin Mowlavi says, “The tool? A/B testing, also known as split testing, compares the data from two versions of your webpage or app or — the focus here — your call to action (CTA) to learn which one performs better. Yet, while it’s possible to A/B test everything (and, for the best possible statistical and optimizational significance,... [Read more]

Sadly, things can go wrong with the best website plans: A server can crash, taking down your site and data; Hackers can penetrate your best defenses and take over your site and hold it for ransom or use it to promote their ideology; Your hosting company can go out of business and leave you with nothing. (It's happened to us twice.)  Are you ready for the worst to happen? To be ready, you need a recent backup of your site that you can use to restore it quickly and easily. Then it can be "just like it never happened." For WordPress sites, there is a simple, inexpensive solution, 'WP Backup Creator' by Robert Plank and Lance Tamashiro. ... [Read more]

Joy Hawkins says, “I used to think that locksmithing was the industry with the highest percentage of fake local listings on Google. I’m starting to think I was wrong. It all started a few weeks ago, when I was talking to Dev Basu at Powered By Search. He was asking me why businesses in Mississauga were showing up in the 3-pack when you did a... [Read more]

Laura Ramos says, “I have a confession to make. I love talking with B2B marketers and clients, but there is one question I get occasionally that really makes me crazy. (And you will hear an earful if you are unfortunate enough to ask it.) “Laura, what’s working well in B2B marketing tactics?” And I’m thinking, “Do I look like the Lone... [Read more]

Ryan Robinson says, “When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy. Over... [Read more]

Domaining is an online business with evergreen appeal. It’s a lot like flipping houses. Find a low-priced domain name, buy it, make it more attractive and sell it for a nice profit. It’s a relatively hassle-free way to earn a living online. We have experienced this first-hand. We have sold domain names for hundreds of dollars, each. But... [Read more]

Arie Shpanya says, “Amazon has become synonymous with great deals. Retailers using the marketplace have spoken out about drastic undercutting from Amazon as a retailer, especially because they reprice with such high frequency (changing the price of the bible 100 times in five years). But what’s Amazon’s actual strategy when it comes to... [Read more]

Business.com team says, “One-in-five mobile users rely on voice search to find information or control their device, according to a Global Web Index study. It makes sense considering that mobile usage frequently occurs in environments that make typing and looking at a screen difficult and even, in the case of driving in particular, downright dangerous. Younger... [Read more]

Matei Gavril says, “Around 92 percent of the marketers surveyed for the 2015 Social Media Marketing Industry Report called this tool vital for their businesses. Moreover, 90 percent revealed that social media increases their exposure, whereas 69 percent praised it for its ability to develop loyal fans. So, clearly, if you haven’t already... [Read more]

Barry Levine says, “There is one bright spot in Distil Network’s third annual report on bad bots, out this week: Human-generated internet traffic outnumbered bot traffic last year from the first time since 2013. So our carbon-based life form has retaken the lead online. But it’s downhill from there, according to “The 2016 Bad Bot Landscape... [Read more]

Stefanie Flaxman says, “Miriam Lafayette really knows what she’s doing. She absolutely has it together. Who’s Miriam Lafayette? I made her up while washing dishes, but let’s have her represent a person whose work you love. You look forward to her new content every time she publishes. You’d be so excited if you could have brunch with her... [Read more]

Susannah Morris says, “More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales. Whether you’re just getting... [Read more]

Jack Simpson says, “We often discuss the state of display ads on this blog, sadly it is not always in the most positive light, and it seems the majority of marketers agree with us. But there is hope for a better approach. Sixty-six percent of brand marketers and media buyers in Australia surveyed in our recent People-Based Advertising report either... [Read more]

Seth Bridges says, “The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. Many, if not most, companies broadcast every initiative they’re executing. From whitepapers to webinars, from eBooks to events, if it is happening,... [Read more]