Jimmy Daly says, “Email marketing is a crapshoot. You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and the more you’re forced to guess about what to say and when to send. But what if you flipped the paradigm by sending email as a result of behavior? Instead... [Read more]

Jawad Khan says, “Dynamic pricing, it seems, is the latest pricing trend that has taken the ecommerce industry by storm. While it is not an entirely new concept and companies have been using it randomly over the years, it is certainly something that is much more relevant in the new age of ecommerce companies. Simply put, dynamic pricing is a strategy... [Read more]

David Kirkpatrick says, “Well-established companies have most likely long been engaged in traditional marketing channels, such as newspaper, display ads and the venerable Yellow Pages. A marketing challenge arises in the realization that those channels aren’t as successful as they once were, and an aging website is not much more than a static brochure... [Read more]

CMO.com reports, ” Consumers are 27 times more likely to click through online video ads than standard banners.” Because video can attract so much attention and hold interest so well, maximizing the power of your videos is key to improving your success. In Peter Beattie’s new Video Ad Rival adds several interactive functions to your online... [Read more]

Alistair Dent says, “In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further into the data landscape, let’s explore first-party data — what it is and how you can use it. First-party data is information you own — data about users and their interactions directly... [Read more]

Eugene Dediu says, “Today, just about anyone can create a new website on any topic and gather a team around it to develop and grow the site through content. But many people fail to get on the first page of search engine results pages (SERPs) because they believe it’s just about content, rather than also doing keyword research, creating... [Read more]

Alisa Meredith says, “It started with a few tweets here and there asking me to start a podcast (“I don’t have time to read all your blog posts!”), a couple of guest appearances on hangouts and other marketing podcasts, and next thing I know, for Inbound Marketing Week this year, I launched The Superheroes of Marketing podcast. There is... [Read more]

For a limited time, experienced Philippine marketer Ian del Carmen is offering his new e-book Covert Affiliate Marketing for about $5 (although the price is rising.) In this new book, del Carmen shares his “guerilla tactics for beating the affiliate marketing system.” Major affiliates have better techniques that the average affiliate does. If you... [Read more]

John Tackett says, “Video is emerging as the new darling of content marketing, and it makes sense. As a medium, video delivers information customers want about a business quickly and inexpensively thanks to ever-evolving tech. But how does using video in your marketing strategy stack up when you add the complexity of rendering across multiple devices? Throw... [Read more]

Tracey Ediuard says, “Several finance experts shared their advice on taxes and tax filing, hosted by@MashBusiness, including Jean Chatzky, financial editor for NBC Today; Daily Worth, a financial media company for women; Wise Bread, a personal finance community for financial independence; Kay Bell, author and personal finance tax expert; Lisa Lewis,... [Read more]

Craig Brockman says, “In a previous blog entry, Ordering sushi and a lesson in embracing the contextual marketing mindset, I showcased a fictitious scenario that required complex data point integration to pull off. These kinds of programs can seem overwhelming given the three barriers that many organizations face when embarking on their contextual... [Read more]

Most of our readers know the power of video to hold people’s attention. And most of you also know of the millions of free videos on YouTube.  Probably, a number of you have embedded videos on your site to take advantage of the power of this free resource... [Read more]

Jeff Sauer says, “Considering coming to MozCon, July 13-15 in Seattle this year? Maybe you’re on the fence because you’re not sure what’s going on, and most importantly, what our amazing speakers are talking about? I hear you, MozCon fans! While the agenda is still being finalized, we wanted to give you a sneak preview. If... [Read more]

Rainmaker team says, “Fear is one of the dirtiest words in the English language — and something that every one of us faces. No Sidebar host Brian Gardner has been an online entrepreneur for eight years now, and he has said “I am afraid” an infinite number of times. You’d think that working on the Internet, where it’s easy to hide and... [Read more]

Graham Charlton says, “We’re great believers in the importance of evergreen content, and this has been a major factor in this blog’s growth. Here, I’ve compiled some of the evergreen formats we regularly turn to… What is evergreen content? Evergreen content is that which is still interesting and relevant weeks, months or even... [Read more]

The SEOPressor team (Daniel Tan and his assistants) did a case study and discovered that they were ranking for the term "LSI Keywords". When they first ran the RankReveal report for their site, they were surprised that this keyword showed up among the top 100 keywords their site ranked for... [Read more]

Tracey Wallace says, “The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. That’s one heck of a growth trajectory. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers... [Read more]

Soo Jin says, “A multitude of strategies are available to marketers to help push customers along the purchase funnel. While these marketing tactics may be widely available, the slow adoption of such strategies and industry technologies places a limitation on the success of certain verticals and brands. This especially rings true for industries... [Read more]

Ginny Marvin says, “Facebook CEO Mark Zuckerberg told the audience at the company’s annual F8 developer conference that native ads now account for more than half of the inventory on the Facebook Audience Network, with publishers realizing seven times higher CPMs from those native units. Video will soon become the latest native ad format available... [Read more]

Many of us have tried writing our own video sales letter scripts or have have spent money on countless video tools and software in order to engage prospects and increase sales. If that’s you, and you still haven’t seen a surge of traffic. Dr. Adkins has a solution for you... [Read more]

Chris Grasinger Kelly says, “Facebook announced a series of features and updates at its annual F8 Developer Conference in San Francisco on Wednesday, and while the news is mostly targeted for developers and app designers right now, it could eventually mean big things for Facebook users. CEO Mark Zuckerberg kicked off the two-day long conference... [Read more]

David Moth says, “Digital marketing is supposed to be entirely measurable, but we all know that in reality that’s not the case. The proliferation of digital touchpoints has made the path to purchase incredibly complex, which means marketing attribution and measuring ROI has also become more difficult. A new report from Econsultancy and Oracle Marketing... [Read more]

Jamie Thomson says, “When you’re recognized as a brand authority, you become the go-to business for products or services in your industry; you can be more selective with clients, and you can charge higher rates that reflect your expertise. When we hear “brand authority,” we usually think about PR, online and offline marketing,... [Read more]

Daniel Tan, the creator of SEOPressor, just launched the world’s first ‘reverse rank tracking’ tool. Tan says that his new RankReveal tracked over 300,000 keywords for his customers within the first 24 hours of its launch... [Read more]

Rainmaker team says, “Headline writing is probably the first and most important skill you need to learn as a web writer. John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods. And you can sum up those four chapters in one... [Read more]

Matt Byrom says, “If you’re running a small to medium-sized business, you probably have a pretty full work schedule, and managing all social media as part of this is a time consuming task. You probably struggle to find the time, on a daily basis, to post, share and connect with your followers on all the different platforms. However, it is a... [Read more]

Jim Joseph says, “All the planning in the world can only take your marketing so far. An annual marketing plan should not be set in stone. This is your marketing plan, not the Declaration of Independence. You shouldn’t put your “pencils down” when you finished writing your annual marketing plan. Your marketing plan isn’t finished until... [Read more]

Amy Schatz says, “Three Federal Trade Commission members denied media reports that the agency essentially ignored a staff recommendation to sue Google during its 2012 investigation of the search giant’s practices. In a blog post, the commissioners said that “contrary to recent press reports, the commission’s decision on the search allegations... [Read more]