Matt Byrom says, “If you’re running a small to medium-sized business, you probably have a pretty full work schedule, and managing all social media as part of this is a time consuming task. You probably struggle to find the time, on a daily basis, to post, share and connect with your followers on all the different platforms. However, it is a... [Read more]

Jim Joseph says, “All the planning in the world can only take your marketing so far. An annual marketing plan should not be set in stone. This is your marketing plan, not the Declaration of Independence. You shouldn’t put your “pencils down” when you finished writing your annual marketing plan. Your marketing plan isn’t finished until... [Read more]

Amy Schatz says, “Three Federal Trade Commission members denied media reports that the agency essentially ignored a staff recommendation to sue Google during its 2012 investigation of the search giant’s practices. In a blog post, the commissioners said that “contrary to recent press reports, the commission’s decision on the search allegations... [Read more]

Most of our readers know the power of video to hold people’s attention. And most of you also know of the millions of free videos on YouTube. Probably, a number of you have embedded videos on your site to take advantage of the power of this free resource. This is all good, but it could be better. Naidy Phoon and his partner Zeeshan have built a WordPress... [Read more]

Vahe Habeshian says, “Attaining the very top spot in Bing Ads for the most competitive keywords will cost you a pretty penny, writes Larry Kim, citing a recent analysis by WordStream data scientist Mark Irvine. WordStream analyzed some 10 million English keywords and grouped the them into categories to determine the most expensive types of keywords... [Read more]

Greg Sterling says, “Today at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to third party publisher and developers. As one feature of Messenger Platform, Facebook also introduced what it’s calling “Messenger for Business.” The objective is to “reinvent the way... [Read more]

Olivia Dello Buono says, “Imagine for a second that the check engine light in your car comes on. It’s time for a tune-up. After a brief Google search, you discover a service station nearby that’s offering a deal for first-time customers — and they have free coffee. Score! You’ve landed on what seems to be a gold mine. Consumers these days... [Read more]

The SEOPressor team (Daniel Tan and his assistants) did a case study and discovered that they were ranking for the term "LSI Keywords". When they first ran the 'RankReveal' report for their site, they were surprised that this keyword showed up among the top 100 keywords their site ranked for... [Read more]

Stephanie Balaouras says, “This month’s S&R Analyst Spotlight Podcast features a slight change to our usual program: we have a guest host! Chris McClean, our San Francisco-based Research Director, interviewed the newest addition to our analyst team, Merritt Maxim. Merritt’s coverage areas include identity and access management, access... [Read more]

Shari Monnes says, “When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? Are there things you should be doing that you’re not? While there is no one single right way of creating a perfect post, there are some best practices... [Read more]

Signe Brewster says, “If you are interested in sharing a video across the Web, you probably start by uploading it to YouTube or Vimeo. Facebook wants in on that action, and as of today allows videos uploaded to the site to be embedded elsewhere. During an F8 keynote address Wednesday, product marketing manager Deborah Liu announced anyone can now... [Read more]

Many of us have tried writing our own video sales letter scripts or have have spent money on countless video tools and software in order to engage prospects and increase sales. If that’s you, and you still haven’t seen a surge of traffic. Dr. Adkins has a solution for you.... [Read more]

Samantha Murphy Kelly says, “Facebook announced a series of features and updates at its annual F8 Developer Conference in San Francisco on Wednesday, and while the news is mostly targeted for developers and app designers right now, it could eventually mean big things for Facebook users. CEO Mark Zuckerberg kicked off the two-day long conference with... [Read more]

Josh Haynam says, “60% of content marketers say their number one goal is to generate new sales leads. This is not an easy thing to do. I’m going to show you how to make a quiz that produces a steady stream of brand new qualified leads. In order to show how this is done, we are going to follow the journeys of three quizzes that brought in a combined... [Read more]

Jeff Sauer says, “We analyze the performance of our content every day. Sometimes it’s subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics. This feedback—both formal and anecdotal—informs what we do next.... [Read more]

Daniel Tan, the creator of SEOPressor, just launched the world’s first ‘reverse rank tracking’ tool. Tan says that his new RankReveal tracked over 300,000 keywords for his customers within the first 24 hours of its launch... [Read more]

Demian Farnworth says, “You think we all would know what marketing automation meant, the way we throw the phrase around in the corporate hallways and home offices of America. “Reginald, what you need is a marketing automation solution — then your sales team would be balling!” That’s the idea. Software that captures, nurtures, and delivers... [Read more]

Nichole Elizabeth DeMeré says, “In the past couple of years, a few excellent, and informative sources of marketing wisdom have risen to prominence. With thoughtful content, original ideas, clear how-tos, and consistent schedules, these blogs have become household names (at least in your marketing department). While these blogs deserve the... [Read more]

Martin Beck says, “Have you found the perfect Facebook video to illustrate a blog post? Now you can embed it directly on your site without its supporting post. Facebook also has a beta test that allows comments on publishers’ sites to sync to their Facebook Page and vice versa. Facebook announced the new features today at its F8 developers... [Read more]

Martin Crumlish just released 'WP Dollar 3.0'. The first two versions were run-away best sellers among marketers operating Amazon affiliate sites... [Read more]

Chris Grasinger says, “Facebook’s annual F8 Developer Conference took place today in San Francisco. CEO Mark Zuckerberg and his team had a slew of announcements from immersive, 360-degree “spherical videos” to embedding Facebook videos directly to websites. Watch all of the highlights in under 2 minutes“. Facebook’s... [Read more]

David Kyle says, “Often I find myself perusing the internet looking at how people are playing this game of ecommerce. It’s an essential part of my role in trying to improve our own website, by learning how others are doing it. For me there is one standout winner of ecommerce websites, and that is AO.com. Beauty is in the eye of the beholder, show... [Read more]

Ann Smarty says, “The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently. Reaching out to potential... [Read more]

Ayaz Nanji says, “Conversion rates for forms included on Web pages vary widely by the type of form being used, according to recent research by Formstack. The report was based on data for 650,000 businesses and organizations in 11 verticals that use Formstack’s technology. The researchers examined conversion rates—the percentage of all... [Read more]

Every year, software gets more advanced. This year is no exception; the year’s most advanced popup creator (so far) will go on early bird sale at 10 AM EDT (but the price will rise so don’t delay)... [Read more]

David Shiffman says, “In today’s e-commerce climate, it is not uncommon to find that browsing the ever-increasing number of companies, products and services can be daunting when trying to find just the right thing. But fear no more, because Facebook has recently made a milestone announcement that could mean huge changes for consumers and businesses... [Read more]

Kim Stiglitz says, “A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static. It should be ever-changing and consistently evolving due to attrition through unsubscribes, (some reports say you will lose as much as 30% of your list each year), email address abandonment... [Read more]

The SEOPressor team (Daniel Tan and his assistants) did a case study and discovered that they were ranking for the term “LSI Keywords”. When they first ran the RankReveal report for their site, they were surprised that this keyword showed up among the top 100 keywords their site ranked for. With this new insight, they decided to build a... [Read more]