HubSpot is hosting a webinar with Simon Penson and Cheri Percy on Thursday, March 27 at 2.00 pm ET. The topic of the webinar is “Google Has Dumped You. But Social is Ready to be Loved”. HubSpot team says, “According to Forrester Research, 50% of people age 18-23 used social as their primary discovery engine last year. Google... [Read more]

The latest VerticalResponse blog post is titled “Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads”. TheVR team says, “So you have a small advertising budget and are trying to figure out how to get the most bang for your buck. Should you bet your marketing dollars on Google Adwords – the search engine behemoth’s... [Read more]

The latest ‘Econsultancy’ blog post is titled “Split testing vs personalisation: fighting for the conversion crown”. Duncan Heath says, “There is a fight brewing in the conversion rate optimisation (CRO) world. There are two main camps and there’s a whole lot of money at stake. In the blue corner, we have split testing... [Read more]

Power Easy Video Splash Creator is a new splash page creator just released by Alex Albert and Alessandro Zamboni. It makes ordinary ( and often boring) YouTube videos into attractive web pages. When you use Power Easy Video Splash Creator to create a page for your site, your page can include: • Full screen video view • Internal SEO optimization •... [Read more]

The latest MOZ blog post is titled “Knowledge Graph 2.0: Now Featuring Your Knowledge”. Dr. Peter J. Meyers says, “Sometime in January, Google quietly rolled out a change that I believe could revolutionize organic search. Currently, the impact is limited, and it may take months or years for the full effect to be felt, but the underlying shift... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How to Turn Bland Text into Sparkling Online Content”. Henneke says, “?Let me guess … You’re smart. You know your stuff. And you have a sparkle in your eyes when you talk about your favorite subject. But your writing doesn’t sound like you. At all. No matter how hard you try, you... [Read more]

The latest article on ‘Website Magazine’ is titled “Bing Ads Loosens Normalization Policies”. Pete Prestipino says, “Moving campaigns from one online advertising platform to the next can be maddeningly complex. On the Bing Ad Center platform in particular, any number of problems are routine; none more dreaded than the duplicate keyword... [Read more]

Video Effects WP Theme Early-bird discount until 8 AM EDT #ad Mark Dulisse is releasing Video Effects Press WP Theme this morning. It’s a visually attractive full-screen background WordPress Theme. (like the ones used by major news sites). If you are an early-bird, you can get it for about $10, but the price rises sharply at 8 AM. Watch Todd... [Read more]

The latest article on HubSpot blog is titled ”The Secrets to Creating a Lead-Generating Ebook”. Erik Devaney says, “Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right? Wrong. It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk... [Read more]

The latest article on ‘Business 2 Community’ is titled “How #FirstTweet Reveals the Evolution of Social Media Marketing”. Sharmin Kent says, “Twitter celebrated its eighth birthday last week by taking its users on a trip down Memory Lane. The microblogging platform done more than provide another way for people to connect online;... [Read more]

The latest article on ’Marketing Land’ is titled “Facebook Adds More Targeting Power To Lookalike Audiences”. Ginny Marvin says, “Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites,... [Read more]

Matt Garrett‘s new WP Simulator is a tool that makes working on your WP site safer and easier. With WP Simulator, you get these important benefits for your WordPress site: 1. Faster Development Speed – with no internet lag your pages load much quicker. 2. Theme/Plugin Testing – it’s a way to test themes and plugins off-line, cleaning site-wide... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “21 Content Curation Tools”. Kunle Campbell says, “Content curation is similar to creating a playlist. Rather than creating your own, or only your own, content, you’ll make lists and collections of material offered up by others, then offer those collections to your own fans and viewers.... [Read more]

This is a reminder for the Business 2 Community’s email marketing webinar. Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series... [Read more]

The latest article on ‘Business 2 Community’ is titled “2013: The Year SEO Just Became Marketing”. Spencer Frandsen says, “Google’s algorithm changes have kept online marketers on their toes. We chased links, and then we ran from them. We stuffed any and all keywords, and then we turned out nose up if they weren’t of the... [Read more]

If you haven’t investigated HealthClone, do it before the price rises. It’s the latest Amazon affiliate store from Coolice. As usual, he has chosen a hot niche for his new store you can clone. There are over a billion people around the world with a burning desire to improve their health, in general, or to cure a particular disease. In the... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Will You Join Us in Destroying These 3 Webinar Myths??. Baer says, “All demand generation webinars are not created equal. Some really inform, inspire, and yield positive commercial outcomes while delighting their audiences. Others are covert sales pitches that simply don’t... [Read more]

MarketingSherpa has published a video titled “Content Optimization: Reduce redundancy, improve relevance and increase engagement”. MarketingSherpa team says, “When Diana Primeau, Director of Member, CNET, and her team viewed CNET’s newsletter portfolio they saw a successful program with strong performance metrics. However, at a... [Read more]

The latest article on ’Marketing Land’ is titled “Questions About The New Facebook Pages Layout? Facebook’s Got Answers”. Greg Finn says, “Two weeks ago, Facebook announced a significant update to the Pages layout that turned thepresence of Page more personal. The crux of the redesign was that the two column business... [Read more]

Romanian marketer, Vlad M. has just released clever new software called Image Blaster that can tame your images: • Resize and crop your images • Put a Call to Action in your image with a watermark (how else could an image call people to action.?) • Add a watermark to protect your intellectual property • Upload your modified images... [Read more]

The latest article on HubSpot blog is titled ”Pinterest-Like Layouts Could Take Over Your Gmail Soon”. Ginny Soskey says, “Heads up marketers: There’s a Gmail field trial you want to sign up for right this instant. Remember about six months ago when Gmailunveiled a whole new inbox layout and suddenly all of the emails you... [Read more]

The latest article on ‘Business 2 Community’ is titled “Twitter Followers: 10 Ways To Grow Your Following”. Bridget Willard says, “A friend said, “I am having trouble getting followers for a new client.” Though she was general in her tweet topics (not just self-promotional, she was at a loss. Here were my suggestions, generalized... [Read more]

The latest ‘Econsultancy’ blog post is titled “How content marketing can cater for increasingly savvy customers”. Ben Davis says, “Content marketing is a big deal, but the term will disappear as we realise all marketing is defined by its content. Econsultancy’s Chris Lake made a similar point when recently introducing... [Read more]

Terry Johnson has just released software that builds professional-quality pages with animations, using any images or text on your PC. Johnson’s ImageCAM software can make pages for your website, as well as: • Animated Google+ covers • Animated Google+ posts • Animated Page headers • Animated Calls to Action • Animated... [Read more]