Seth Bridges says, “The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns. Many, if not most, companies broadcast every initiative they’re executing. From whitepapers to webinars, from eBooks to events, if it is happening,... [Read more]

Mike Murray says, “SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there with commas and rank well for some of those keyword phrases. The SEO page title still carries weight, but other ranking variables matter as well. If the quality and quantity... [Read more]

Darin Reffitt says, “Love them or hate them, one thing is certain: hashtags have expanded well beyond Twitter and are now omnipresent in our lives. Movie previews end with them, reality shows encourage us to vote for winners with them, and every sports, entertainment, and political scandal spawns them. Their popularity has only increased as they’ve... [Read more]

If you have been online for a while and have been looking around for low-cost training in online marketing, you probably have heard of Ken Reno. He has been training new internet marketers for over 10 years. Occasionally, Reno offers some of his training at no cost. That’s the case now with https://warriorplus.com/o2/a/s3ntn/0. He is offering... [Read more]

Matt Byrom says, “We all know, and agree, that watching a video is preferable to reading a stream of copy. Where both text and video are available on the same web page, 69 percent of users would prefer to watch video to learn about a product or service. If we can learn something new or get the information we need in a quicker way then we’ll... [Read more]

James Parsons says, “Alexa is one of the best known Web analytics companies, and it’s the number one best known analytics company that isn’t known for its analytics. The Amazon-operated company grew famous for their website rankings, which dominated the lower echelons of Internet marketers for years. Even today, you find people who care more... [Read more]

Erik Devaney says, “We all know that sources of website traffic can vary greatly from business to business. While some businesses are social media powerhouses, driving thousands of visits through Facebook, Twitter, and more, other businesses are organic search specialists, and derive most of their traffic from scrupulously optimizing pages and... [Read more]

This is a consultant's dream. If you work with local businesses to help them get online, you need to see this. Drew Laughlin has created what he calls 'Marketing Consultant's PLR'... [Read more]

Jeff Rajeck says, “As brands look to diversify, South-East Asia offers compelling markets for companies to build demand and increase sales. But as the markets in the region are relatively small and quite diverse, it can be hard for marketers to know where they should put their efforts. Search engines, social networks, and ecommerce players are... [Read more]

Simon Penson says, “Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next “goldmine.” The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and normally strategic... [Read more]

Tom Hunt says, “You signed up for Twitter about three years ago… You have spurts of activity and you post a couple of articles with a couple of hashtags decided on in that very moment… You occasionally post a picture when you’re out for dinner with your other infrequently tweeting friends… And after those three years your... [Read more]

Are you ready for the worst to happen? To be ready, you need a recent backup of your site that you can use to restore it quickly and easily. Then it can be "just like it never happened."  For WordPress sites, there is a simple, inexpensive solution, 'WP Backup Creator' by Robert Plank and Lance Tamashiro.... [Read more]

Andrea Johnson says, “Banners take up precious space on landing pages and too often don’t do enough to turn prospects into customers. Yet marketers are forced to work within their constraints. The latest MarketingExperiments Web clinic outlined how to make every banner a conversion-driving opportunity, because even the smallest changes can... [Read more]

Tamar Weinberg says, “Facebook is improving upon the video metrics feature it rolled out last month. In February, Facebook enhanced its video metric view with information on minutes viewed, 10-second views, whether videos were watched with sound on (or off), unique viewers, views, average percent completion, audience retention, average view duration... [Read more]

Yvette Mitchell says, “Consumers have come to expect real-time relevant interactions with brands. The response on the supply side: The convergence of ad tech and marketing tech. The response on the demand side: Brand marketers eagerly working with business partners to create integrated cross-channel marketing experiences. This means that customer... [Read more]

If you are like IM NewsWatch, you use Paypal to process all your receipts. That's normal since there are many advantages for you and for your customers when you use Paypal. That works pretty well for a consumer who makes a few purchases each year. But as a marketer, you need to have all your Paypal data at hand, quickly and easily. You don't want to have to crawl around in the depths of the Paypal site to find it... [Read more]

Sean D’Souza says, “If you look at the last 30 years of the men’s 100-meter finals at the Olympics, you’ll find a number of athletes who didn’t make it to retirement without getting saddled with a doping allegation. – Carl Lewis: failed drug test, 1988 – Ben Johnson: failed drug test, 1988 – Linford Christie: tests... [Read more]

Tracy Kemmer says, “Marketing departments no longer get a free pass; they need to deliver measurable results. New technology, new business models, and new expectations have given rise to the discipline of performance marketing, and for each dollar they spend marketers must now show corresponding results. Performance marketing demands objective... [Read more]

David Bernstein says, “It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were... [Read more]

Simon Lim has released a brand new set of marketing tools and resources for consultants who help local businesses start marketing online. Local businesses often are fearful of starting out online.  They worry about whether they will be pouring money down the drain... [Read more]

Jack Simpson says, “I’m not trying to teach anyone how to suck eggs here. Perish the thought. But let’s face it: some of you probably just smile and nod when somebody starts going on about the merits of ‘second-party data’. Sure, everyone knows what these terms mean in principle, but in this post I’m going to break down three key types... [Read more]

Greg Sterling says, “According to a report yesterday, fingerprint-enabled Apple Pay is coming to mobile websites. One popular angle on this news is that the move will potentially cut into PayPal’s leadership position; however, the more important potential impact is the acceleration of mobile commerce more broadly. Re/code reported that Apple... [Read more]

Ian Cleary says, “Do you ever wonder why your competitor attracts a lot of traffic and you don’t get as much? How would you like to steal some of your competitor’s traffic? Here are five ways: 1.Target their keywords. If you go to SEMRush and type in your competitor’s name, you’ll see a list of the top 10 keywords that your competitor... [Read more]

Ayaz Nanji says, “Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll and Pricenomics. The report was based on Adroll data from the United States. The researchers examined the aggregate click-through-rate... [Read more]

Lori Weiman says, “Welcome to Part 5 of an eight-part series on PPC brand bidding, where I answer the biggest question facing PPC advertisers in 2016: How do I get meaningful growth numbers out of a crowded and competitive PPC market? Let’s get you caught up: Part 1 reviewed how gains in PPC evolved over the years and why top line revenue is... [Read more]

Mike Renahan says, “According to a study from Tom Atkinson and Ron Kaprowski, 18% of buyers’ biggest pet peeve is when a sales rep doesn’t listen to their needs. Failing to focus during the sales process results in missing key information and irritating prospects. So what can a sales rep do to prove they’re listening to buyers and hearing... [Read more]

Joe Pulizzi says, “Technology marketers are an interesting group. They report the highest adoption rate of content marketing among all groups of marketers we survey: 95%. However, they face a host of unique content marketing challenges: They are tasked with creating many types of content for numerous points along a complicated, multi-layered... [Read more]

Jeff Rajeck says, “In a recent Econsultancy report, survey respondents revealed that the CMO is spending more than the CIO in almost a third (32%) of companies in Australia and New Zealand. How are marketers using all of this technology, then, to address the pressing issue of improving customer experience (CX)? To find out, Econsultancy invited... [Read more]