IM NewsWatch, March 25, 2015 - 'Time to Rethink Email? – Entrepreneur' and much more...

March 25th, 2015 at 9:08 am EST

IM NewsWatch

Wednesday, March 25, 2015

‘Google Places API Offering Greater Local Context’ – ‘Website Magazine’ Article

Pete Prestipino says, “Google launched its Places API for Android and opened a beta program for it on iOS last week and it is aiming to bring some practical, local context on what’s around users. While the Places API web service and JavaScript library have actually be around for some time, providing native support for Android and iOS devices... [Read more]

‘Learn What Matters to Your Audience: The Emergence of Topic Data on Facebook’ – ‘Business.com’ Blog

David Shiffman says, “In today’s e-commerce climate, it is not uncommon to find that browsing the ever-increasing number of companies, products and services can be daunting when trying to find just the right thing. But fear no more, because Facebook has recently made a milestone announcement that could mean huge changes for consumers and businesses... [Read more]

‘Why a Sign up Form Is a No-Brainer for Email List Growth’ – VerticalResponse Blog

Kim Stiglitz says, “A list of contacts is essential for any business that wants to stay in touch with prospects and customers. That list also shouldn’t be static. It should be ever-changing and consistently evolving due to attrition through unsubscribes, (some reports say you will lose as much as 30% of your list each year), email address abandonment... [Read more]

How SEOPressor discovered their ranking keywords #ad

The SEOPressor team (Daniel Tan and his assistants) did a case study and discovered that they were ranking for the term “LSI Keywords”. When they first ran the RankReveal report for their site, they were surprised that this keyword showed up among the top 100 keywords their site ranked for. With this new insight, they decided to build a... [Read more]

‘Time to Rethink Email?’ – ‘Entrepreneur’ Blog

Yves Schabes says, “Email has been used for decades as a simple collaboration tool by millions of individuals and businesses. Many of us, however, are growing disenchanted with what we see as an outmoded communications tool: We’re complaining about inbox overload, frustration and lost productivity. Research backs us up: McKinsey Global... [Read more]

‘SEO News Explained: Bringin’ Structured Snippets to the Table’ – ‘Affilorama’ Blog

Gina Broom says, “What exactly is happening in the SEO world right now? Well, there’s something about snippets and tables. And what I mean when I say “Bringin’ Structured Snippets to the Table,” is that of late Google has been taking information from tables and bringing it into the limelight of search results in the form... [Read more]

‘The ASCEND 2015 Lineup Is Here’ – Aweber Blog

Olivia Dello Buono says, “We built ASCEND around the modern marketer. The jack-of-all-trades, so to speak. You’ve got your hands in everything from content to SEO, email to social. And you need a conference that can keep up. As self-proclaimed conference junkies, we’ve been there (and have the badges to prove it). We made note of what works and... [Read more]

Video Spike: How to bring on a spike traffic spike #ad

Today,  at 11:00 EDT, Dr. Ben Adkins releases his new training package, 'Video Spike'. Many of us have tried writing our own video sales letter scripts or have have spent money on countless video tools and software... [Read more]

‘How Content Management Speeds Buying Decisions: 6 Thought Leaders Speak Out’ – HubSpot

Fergal Glynn says, “Effective content management can speed up the buying cycle by putting the right content in the hands of your sales representatives at the right time — and for the right prospect. Too much time is wasted by salespeople searching through dozens of repositories for the right content.As we found in our State of Document... [Read more]

‘Is the product page still the most important page on ecommerce sites?’ – ‘Econsultancy’ Blog

Graham Charlton says, “Yesterday’s #EcomChat looked at ecommerce product pages, which features are needed, are where improvements can be made. Here’s a summary of the discussion… Is the product page still the most important page on most ecommerce sites? The product page is where you would expect most consumers to decide on a purchase,... [Read more]

‘5 Simple Tweaks to Optimize Your Form Conversion’ by Jay Baer

Baer says, “When it comes to form conversions, small changes can make a big difference. A few minor modifications to your form’s design, messaging, or layout can lead to major gains. By using a measured and strategic approach to deploying these changes (and keeping track of what works), you won’t just make an impact on your current campaign—you’ll... [Read more]

“WP Dollar” is back; Amazon affiliate sites on autopilot #ad

Martin Crumlish just released 'WP Dollar 3.0'. The first two versions were run-away best sellers among marketers operating Amazon affiliate sites... [Read more]

‘What to expect at Facebook’s F8 conference’ – ‘Mashable’

JP Mangalindan says, “It’s a big week for Facebook. The company’s employees, developers and observers will descend upon San Francisco for F8, Facebook’s developer conference. Facebook often uses F8 to introduce some notable ideas and tweaks. CEO Mark Zuckerbergintroduced the “social graph” concept in 2007, referring... [Read more]

‘25 Best Traffic Building Tips Ever – Part #12: Just Simply Ask!’ by John Chow

Chow says, “I can’t count the number of times I’ve built solid back links by simply asking to be put on a resource page. Many bloggers such as myself offer readers other useful content toward the bottom of their content. Having such a structure helps readers find more information on the topic and these resources provide a different twist on my... [Read more]

‘Giveaways: How to Create an Irresistible Incentive to Join Your Email List’ – ‘Copyblogger’ Blog

Rainmaker team says, “Getting that opt-in to your email list is much easier when you offer an enticing incentive in exchange for an email address. But what should you create? And how will you ever find the time to make it? And what if no one wants it? This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their... [Read more]

Engagifire: all-in-one tool for improving conversions & profits #ad

Every year, software gets more advanced. This year is no exception; the year’s most advanced popup creator (so far) will go on early bird sale at 10 AM EDT (but the price will rise so don’t delay). It’s called Engagifire... [Read more]

‘11 Ways for Local Businesses to Get Links’ – MOZ Blog

Casey Meraz says, “Let’s face it: Local link building is hard. Even if you have the budget and resources needed to earn or build links it will take time. Having a strong link profile is essential to your website’s success in search engines. If you’re new to link building and want to develop a more in-depth understanding, check... [Read more]

‘4 Techniques for Earning Links to Your Site’ – ‘Entrepreneur’ Blog

Mitch Meyerson says, “A crucial part of online marketing is links and, more specifically, seeking, earning, and attracting links to your site from related sites and social media users. Links are important not only because they drive traffic but also because they continue to be the single most credible metric used by Google and other search engines... [Read more]

‘Five ways user insight improves A/B testing’ – ‘Econsultancy’ Blog

Lee Duddell says, “A/B Testing is more successful when it is driven by insight from users, but how should you go about incorporating it? Over the past five years A/B (or MV) Testing has rapidly grown in popularity amongst digital professionals. Access to affordable and easy to use tools backed up by robust mathematics has made it relatively straightforward... [Read more]

Was it glitches or gremlins that bollixed “She’s Viral” #ad

During yesterday’s launch of 'WP She’s Viral Pro', the sales system broke down. Nobody was able to buy for a while. The launch was suspended, and some of you may not have come back later in the day to get your copy... [Read more]

‘Increasing Your Brand’s Online Visibility Is Not as Hard as You Think’ – ‘Business.com’ Blog

Drew Hendricks says, “For small businesses, the Internet presents incredible marketing opportunities that were once only available to much larger organizations. Now anyone, with the right tools and knowledge, can increase their brand’s visibility with a few clicks and a dab of diligence. Though many of the principles of Internet marketing have... [Read more]

‘5 Unconventional Ways to Create Videos That Engage Facebook Fans’ – VerticalResponse Blog

Lisa Furgison says, “Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video.... [Read more]

’12 Tools & Resources to Help You Create Better Buyer Personas’ – HubSpot

Siobhán McGinty says, “At first, creating buyer personas seems simple. They’re just semi-fictional representations of your ideal customers, after all. But when you actually get into the nitty-gritty of creating them, it’s easy to get tripped up. One of the biggest challenges you are likely to encounter revolves around actually... [Read more]

WP She’s Viral Pro: Visitor unlocks content by really sharing #ad

Anton Nadillo and his team are releasing a new viral WordPress plugin today at 11:00 EDT. You might want to get there a little early and sign up as an early bird... [Read more]

‘Why Your Tiered Link Building is Ineffective’ – ‘Website Magazine’ Article

Travis Bliffen says, “For the past couple of years, tiered link building has been an effective means of boost search rankings. As with several other types of link building, the effectiveness of this strategy is greatly reduced when you don’t take the time to do it properly. Today we are going to discuss how to build tiered links in such a way... [Read more]

‘A 12-Minute Crash Course on Link Building’ – ‘Copyblogger’ Blog

Rainmaker team says, “Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank. But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here are some clean and... [Read more]

‘Twitter is now testing autoplay videos in news feeds’ – ‘Mashable’

Samantha Murphy Kelly says, “Following in the footsteps of Facebook, Twitter is now testing autoplay videos in user news feeds. Twitter is currently testing a video feature that lets some videos play automatically when it’s visible in someone’s feed, according to an AdAge report. A small pool of U.S. users accessing the social network... [Read more]

‘Eight ways brands can add Meerkat into their marketing mix’ – ‘Econsultancy’ Blog

Anna Francis says, “Meerkat has an opportunity to change social media forever and make a big impact on digital marketing. Here are just a few creative ways brands can add Meerkat into their marketing mix. You may have heard of Meerkat by now. It’s a live streaming social video app, created by Ben Rubin, that has rapidly taken the online community... [Read more]

‘The Best Way to Network on Facebook, Twitter and LinkedIn’ – ‘Entrepreneur’ Blog

Jacqueline Whitmore says, “First impressions are lasting impressions — even online. Networking is an essential aspect of business in person and through social media. Whether you know it or not, your clients and customers judge you on your website, blog and by what you post on social media sites. Social networks including Facebook, Twitter... [Read more]

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