The latest post on ‘Mashable’ is titled “3 Strategies for Improving Your Facebook Ads”. BusinessNewsDaily team says, “Facebook plays a large role in many businesses’ marketing strategies. Although business pages on the social networking site may have once been just a simple brand extension and a place where companies could connect... [Read more]

The latest ClickZ blog post is titled “3 Ways to Maximize Email Marketing Results This Year”. Kara Trivunovic says, “The growing popularity of social media and mobile marketing has caused many industry leaders to question whether email marketing is still a relevant consumer marketing channel. In fact, email remains an incredibly powerful and... [Read more]

The latest Silverpop blog post is titled “Why NOT to Resend to Email Addresses from Suppression Lists”. Rex Burroughs says, “Several times recently I’ve been asked if it’s OK to try to resend to email addresses flagged as undeliverable on a suppression list. The short answer is no.To understand why, it’s necessary to understand... [Read more]

It’s an awful feeling when you install a new plugin or theme and it breaks your site. All of your visitors are met by a site which is slow or doesn’t work at all. And your sales drop like a rock. But you can avoid that tragic result if you use WP Simulator, Matt Garrett‘s new software for PC Windows XP, Vista, 7 & 8 – MAC OSX... [Read more]

AdRoll has released a new book titled “The Retargeting Playbook”. The AdRoll team says, “Over the past few years, retargeting has become as essential as search-engine marketing and email for engaging and converting customers. In this essential guide, co-authors Adam Berke (President of AdRoll) Lauren Vaccarello (VP of Marketing) and... [Read more]

The latest article on ’Marketing Land’ is titled “Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report]“. Ginny Marvin says, “Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting... [Read more]

The latest article on HubSpot blog is titled ”How to Use Infographics to Get Leads From Your Website”. Diana Urban says, “Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people’s attention. They get shared frequently on social media and have... [Read more]

One of the hottest video trend is full-screen video background landing pages. Take a look at the Paypal landing page, as an example, and there are plenty of others. Big companies are moving in this direction because these pages relax the website visitor, or conveys a message, or puts them in a buying mood. Unfortunately, the software to create these... [Read more]

The latest ‘Econsultancy’ blog post is titled “12 ways to automate and systemise 95% of your blog promotion strategy”. Marcus Taylor says, “Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don’t have a six or seven figure audience to send their content out... [Read more]

The latest article on ‘Website Magazine’ is titled “The Anatomy of a Good Testimonial”. Frank Spohr says, “Did you know that every positive testimonial you receive is not necessarily good for your business’s selling process? Sometimes good testimonials can work against you by failing to trigger important psychological cues in your prospect’s... [Read more]

The latest TopRank blog post is titled “5 Must Read Perspectives on Social Media Marketing Strategy”. Lee Odden says, “The eternal debate in marketing: Strategy before tactics vs. Tactics to develop strategy. So many companies have become comfortable reacting to industry trends and competitors with tactics, that they end up with wasted effort,... [Read more]

If you haven’t investigated HealthClone, do it before the price rises. It’s the latest Amazon affiliate store from Coolice. As usual, he has chosen a hot niche for his new store you can clone. There are over a billion people around the world with a burning desire to improve their health, in general, or to cure a particular disease. In the... [Read more]

The latest article on ‘MarketingProfs’ is titled “Email Design and Platform Trends”. Ayaz Nanji says, “Emails are becoming increasingly active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services. The use of animated GIFs, in particular, has... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Use Hyperlocal Advertising to Reach Nearby Consumers”. Melih Oztalay says, ““Hyperlocal” refers to a specific consumer audience in a very small geographical area. By using hyperlocal ads, your business can promote products and services to a local audience in your immediate surroundings. Since... [Read more]

The latest article on ’Marketing Land’ is titled “The Case For Content Automation”. Damon Ragusa says, “Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible... [Read more]

Romanian marketer, Vlad M. has just released clever new software called Image Blaster that can tame your images: • Resize and crop your images • Put a Call to Action in your image with a watermark (how else could an image call people to action.?) • Add a watermark to protect your intellectual property • Upload your modified images... [Read more]

The latest article on HubSpot blog is titled ”5 Dangerous Myths about Marketing Automation”. Matt Burke says, “You may have heard marketing automation isn’t good for your business, or it’s hard to manage and can get you into trouble—and while there will always be freak, one-off examples that give TMZ a run for their money, marketing... [Read more]

This is a reminder for the Business 2 Community’s email marketing webinar. Return Path is hosting a webinar with Melinda Plemel and Tom Sather on Wednesday, March 26 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Yahoo!”. Return Path team says, “The next webinar our Marketer’s Field Guide series... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Change in CTA copy increases clickthrough 13%”. John Tackett says, “The “ask.” When you strip marketing down to its core, your call-to-action is arguably the most important element in your email marketing. If you get it just right with your copy, customers will give... [Read more]

The latest ‘Econsultancy’ blog post is titled “Managing email unsubscribes: best practice tips”. Christopher Ratcliff says, “No matter how well implemented your email marketing campaign is, there will always be those recipients who click on ‘unsubscribe’. Whether your subject lines are written to be as persuasive... [Read more]

The latest MOZ blog post is titled “Getting Reviews the Right Way for Local Businesses”. Cate Morris says, “They’re the bane of every business that relies on local traffic: reviews. The worst part is having no reviews or those that have been filtered out. In this post, Kate Morris explores how to get reviews that meet guidelines and grow... [Read more]

The latest ClickZ blog post is titled “Is Your Brand Sending Emails Thursdays at Lunch Time? So Is Everyone Else”. Jessica Lee says, “Email is an important aspect of many brands’ marketing channels. TrackMaven wanted to explore what brands were up to with their email campaigns, so they examined more than 2,000 email lists and more than 93,000... [Read more]

The latest article on ‘MarketingProfs’ is titled “Seven Dead Ends on Your Website–and How to Fix Them Today”. Andy Crestodina says, “You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those... [Read more]

The latest article on ’Marketing Land’ is titled “First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles”. Ginny Marvin says, “In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to... [Read more]