Allison Howen says, “Retailers must cater to the customer across touchpoints in today’s omnichannel world – offering impeccable and efficient customer service wherever the consumer chooses to interact with them. In fact, the e-tailing group’s Mystery Shopping Study sheds light on the impact of efficiency in e-commerce, revealing that roadblocks... [Read more]

Daniel Faggella says, “Both email marketing and marketing automation software should ultimately save time and enhance revenues — and taking a myopic view of these technologies’ applications in a client company is a major oversight. When marketers are able to look at how these technologies are functioning through a customer lifecycle, they... [Read more]

Ayaz Nanji says, “Businesses that post more often to social media do not necessarily generate more engagement per post, according to a recent report from HubSpot. The report was based on HubSpot social media data for 7,000+ businesses in nine industries (real estate, healthcare, hardware, nonprofit/education, manufacturing, business/financial... [Read more]

Today, at 11:00 EDT, Dr. Ben Adkins releases his new training package, Video Spike. Many of us have tried writing our own video sales letter scripts or have have spent money on countless video tools and software in order to engage prospects and increase sales. If that’s you, and you still haven’t seen a surge of traffic. Dr. Adkins has a solution... [Read more]

Peter O’Neill says, “Today, I continue my introduction to the new analysts (from April 1st) in our group providing research and advisory for B2B Marketing professionals, including sales enablement. In addition to Laura Ramos, whom I introduced last week, we are also being joined by experienced Forrester analysts Kim Celestre and Lori Wizdo. So,... [Read more]

Neil Patel says, “Engagement! Everyone wants engagement from their content. The problem is we’re not quite sure of the best way to get it. Engagement is one area in which content marketing is more art than science. Even though there are no formulas to predict engagement, there are patterns of success. Here are five things you should add to... [Read more]

Eric Murphy says, “Web copy is often the difference between visitors and leads, and leads and customers. It plays an integral role for consumers at every stage of the buying cycle, from awareness to decision making and advocacy. Most marketers can identify poor web copy when they see it. Why? Because poor web copy doesn’t read smoothly, stir... [Read more]

Daniel Tan, the creator of SEOPressor, just launched the world’s first ‘reverse rank tracking’ tool. Tan says that his new RankReveal tracked over 300,000 keywords for his customers within the first 24 hours of its launch. Tan has created a video to exlain what reverse rank tracking is and how this new tools does it. You can see the demo here.... [Read more]

Jim Davidson says, “We all know that the “send more emails, make more money” strategy can provide an initial pop of short-term sales but tends to annoy some subscribers, causing them to leave your list in the long run. There are many tactics for balancing frequency and subscriber engagement, but what can you do when your sending rate... [Read more]

Katie Oakes says, “Although marketing attribution has long been a challenge, it’s becoming increasingly important as more channels influence each customer’s journey. Real-time attribution, integrated into an existing cross-channel marketing platform, is a marketer’s dream come true. But it starts with data and technology – things on which... [Read more]

Sonia Simone says, “It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business. Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention. Small children think I’m some kind of live-action muppet, which I enjoy very much. TSA security... [Read more]

Martin Crumlish just released 'WP Dollar 3.0'. The first two versions were run-away best sellers among marketers operating Amazon affiliate sites... [Read more]

Patricio Robles says, “According to reports, Facebook is set to announce at its F8 developer conference that it will be giving third parties the ability to integrate their content into the Messenger experience. Facebook can be a great friend to publishers and brands. For many, the world’s largest social network has been and is a significant... [Read more]

Dr. Peter J. Meyers says, “People often ask me if they should change domain names, and I always shudder just a little. Changing domains is a huge, risky undertaking, and too many people rush into it seeing only the imaginary upside. The success of the change also depends wildly on the details, and it’s not the kind of question anyone should... [Read more]

Patricio Robles says, “In 2013, the Federal Trade Commission (FTC) ended its investigation into Google, but new documents reveal that FTC staffers believed the company engaged in behavior that hurt consumers and advertisers. The outcome of the investigation saw Google make some changes and the agency’s commissioners decided not to sue the world’s... [Read more]

Every year software gets more advanced. This year is no exception; the year’s most advanced popup creator (so far) will go on early bird sale at 10 AM EDT (but the price will rise so don’t delay). It’s called Engagifire... [Read more]

Louis Foreman says, “”Everyone will buy this product!” This overambitious misjudgment underscores an all too common fallacy in the world of entrepreneurs: the entrepreneur’s bias. After all, ideas quickly become “your baby,” and no one wants to hear their baby is ugly. But this thought process, could be a costly... [Read more]

Ginny Marvin says, “Facebook has long struggled to get an e-commerce hook to work on the platform. Users spend hours a day on Facebook, but the contention has been that users aren’t in the right mindset to shop while spending time on the social network. Just as Facebook’s attempts at making search a relevant piece of the user experience... [Read more]

Barre Hardy says, “Achieving marketing agility starts with your company’s culture, which is where the rubber hits the road. However, companies often put in place a process, or a set of processes, to address agility instead of taking the time to work on building the culture required to achieve agility and sustain it—to really change the... [Read more]

Anton Nadillo and his team are releasing a new viral WordPress plugin today at 11:00 EDT. You might want to get there a little early and sign up as an early bird... [Read more]

Jitender Miglani says, “The dictionary defines “readiness” as the state of being fully prepared for something. It is easy to compare how well prepared companies are for digital marketing by looking at their digital marketing staff strength as a percentage of their total marketing staff and at their digital marketing spend as a percentage... [Read more]

Chow says, “I am often asked about the odds of Internet marketing success. This normally happens when someone is about to purchase one of my products. The email normally goes something like this. “Before I buy your MTTB, I want to know what are my odds of success with it? Because if the odds are too low, I don’t want to buy it.” Believe it or... [Read more]

Kevin Lee says, “Successful content marketing means putting a lot of thought into content strategy and execution. Who exactly are you writing content for? What specific problems do your audience segments experience and how can you best address these needs? Where – besides your own site or blog – are the opportunities for giving your intellectual... [Read more]

Christopher Ratcliff says, “In a perfect storm of storytelling and somehow trying to make Instagram a monetisable platform, your 14 year-old niece’s favourite social network introduced a clickable carousel function last week. Marketers have been clamouring for a way to turn Instagram into a source of measurable revenue instead of a mere engagement/brand... [Read more]

Sumita says, “It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process. Micro Conversion –... [Read more]

Eric Dahan says, “Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business... [Read more]

James Anderson says, “For many B2B marketers video content is the biggest step in a content marketing plan, the one thing that is tackled last because it takes more resources to produce. That mode of thinking is changing, however, as more marketers lean on video content as an effective way to cut through the crowded content marketing landscape.... [Read more]