Sumita says, “It is good to focus on the larger picture in your eCommerce business. However, neglecting a few small things can highly destroy all your efforts. As you always focus on macro conversions, have you ever thought of looking at the micro sides? Micro conversion is an important part of the pre-macro converting process. Micro Conversion –... [Read more]

Eric Dahan says, “Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business... [Read more]

James Anderson says, “For many B2B marketers video content is the biggest step in a content marketing plan, the one thing that is tackled last because it takes more resources to produce. That mode of thinking is changing, however, as more marketers lean on video content as an effective way to cut through the crowded content marketing landscape.... [Read more]

A new SEO tool will launch tomorrow. It’s the latest tool to be created by Daniel Tan. He calls it RankReveal With the “Reverse Rank Tracking Technology” found in this new tool, you will be able to uncover a multitude of keywords your site ranks for with just a few clicks. You’re sure to find some that you would never have thought of on your... [Read more]

Baer says, “Content is king. You already knew that, though. If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement. Content marketing is an abyss, a black hole that we fall into every day because we’re trying to build a congregation and a fellowship of readers. We already know that content... [Read more]

Chow says, “A couple of weeks ago, I did an episode of Driving with John Chow where I talked aboutfree traffic vs. paid traffic. The post was well received, so I want to follow up on it with another driving episode. This time, I’ll be focusing on free search engine traffic. At the moment, all the traffic coming to John Chow dot Com is free. I am... [Read more]

Monica Montessa says, “If only everything in life – growing your business, maintaining a healthy diet, etc. – were easy. (Imagine a world where carrots tasted as good as cake, amiright?) But what if I told you there really is a simple way to grow your email list and ultimately boost your business? An opportunity that’s easy as pie – just... [Read more]

Martin Crumlish just released 'WP Dollar 3.0'. The first two versions were run-away best sellers among marketers operating Amazon affiliate sites. 'WP Dollar 3.0' is a plugin that you can use with any WordPress theme to build and manage your affiliate stores. It creates full stores on autopilot... [Read more]

David Kirkpatrick says, “For email marketers, tackling mobile email is a relatively new challenge, but a challenge that needs to be addressed. According to research from Litmus, the email testing and analytics vendor, 49% of people access email via a smartphone — a figure that’s risen fivefold since 2011 and continues to trend upward. To provide... [Read more]

Ayaz Nanji says, “Some 41% of US homes have access to a subscription-based video-on-demand (SVOD) services, such as Netflix, according to 4Q14 data from Nielsen. More than one-fourth of households (27.8%) subscribe to a single SVOD online service, 9.9% subscribe to two services, and 2.6% subscribe to three services, the analysis found. Some 71%... [Read more]

Martin Beck says, “One of the knocks against Facebook video as a marketing tool is that because of autoplay it’s difficult to measure how your message is being received by the audience. Sure the audience is enormous — Facebook says videos get more than 3 billion views daily — but the social network counts as a view a person’s pause on... [Read more]

Every year software gets more advanced. This year is no exception; the year’s most advanced popup creator (so far) will go on early bird sale at 10 AM EDT (but the price will rise so don’t delay). It’s called 'Engagifire'.... [Read more]

Lindsay Kolowich says, “Thanks to Twitter, businesses are closer to consumers than ever before. Tweets haven’t replaced phone calls and handwritten letters, but they’ve become a popular way for consumers to vocalize their questions, praise, or complaints — all in plain view of anyone who can find the conversation online. But... [Read more]

MOZ team says, “When writing headlines and title tags, we’re often conflicted in what we’re trying to say and (more to the point) how we’re trying to say it. Do we want it to help the page rank in SERPs? Do we want people to be intrigued enough to click through? Or are we trying to best satisfy the searcher’s intent? We’d... [Read more]

Patricio Robles says, “Five prominent news publishers have formed the Pangaea Alliance to offer media buyers programmatic access to their ad inventory. Tech companies like Google and Facebook have built billion-dollar digital advertising businesses and as more ad spend moves online, they stand to see their coffers swell. That’s not necessarily... [Read more]

During yesterday’s launch of 'WP She’s Viral Pro', the sales system broke down. Nobody was able to buy for a while. The launch was suspended, and some of you may not have come back later in the day to get your copy. It’s open again and IM NewsWatch has 8 top bonuses to make it even better... [Read more]

Rainmaker team says, “Your email list is the most valuable asset for an online business. There’s a lot to consider when maximizing the number of people who sign up, but sometimes you have to also focus on getting enough people to see your opt-in in the first place. Noah Kagan has spent over $2 million on Facebook ads while building his business... [Read more]

Emily Collins says, “After almost every loyalty-related speech I give, I get some variation of the following question: “How does this apply to B2B?” Sure, customer loyalty programs are most frequently associated with consumer-facing rewards schemes, but earning customer loyalty is very important for B2B companies too. After all, loyal... [Read more]

Jim Joseph says, “Back when I first started in marketing over 20 years ago, we didn’t think that hard about measurement, to be perfectly honest. Sure, we tracked sales and market share, and of course we tracked our marketing spending, but that was about it. We would set sales and market share goals, checking in throughout the year only to worry... [Read more]

This is a different way to make money online, using free software. You may recall the old shopkeeper’s adage that you depend on volume for profit. The principle applies in a lot of situations. In general, you can use a lot of small gains for a big advantage... [Read more]

Ryan Lynch says, “Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or intentions. This cognitive miracle empowers humans to trust their gut feelings and make decisions with little to no objective support.... [Read more]

Tristan Barnum says, “As marketers, we read, think, and talk a lot about Web presence—whether social media, content marketing, search, or other digital medium—and we put a lot of time and effort into perfecting our brand’s image, messaging, and positioning. As we should. However, when was the last time you considered “phone presence”... [Read more]

Chris Bibey says, “John Wooden won 620 games as the head men’s basketball coach of UCLA. From 1964 to 1975, he led his team to 10 NCAA National Championships. While the game of basketball has seen many great coaches over the years, many consider the “Wizard of Westwood” the best of the best. When Wooden was roaming the sidelines 40 years ago,... [Read more]

Susannah Morris says, “For ecommerce companies, shipping options have a big impact on conversion rates. In fact, 93% of online shoppers say that free shipping would encourage them to make more purchases online. And beyond conversion rates, shipping options can also be a lever to increase average purchase value and increase the lifetime value of... [Read more]

Eric Siu says, “So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and... [Read more]

Susan Solomon says, “It’s the body of work you carry with you for at least 12 months. It defines everything you do on the job. And, if you do it right, it’s your golden ticket to successful marketing. Of course, I’m referring to your marketing plan and accompanying budget. If you’re on the July-June fiscal year cycle,... [Read more]

Clement Teo says, “Discussing with Asia Pacific marketers, I often hear that they struggle to find and recruit the right social marketing skills, including data analysts. While staffing is important insofar as tactics go, having a proper team structure to execute on these tactics is, in my view, even more crucial. In fact, they can mitigate some... [Read more]

Shirley Zhao says, “Marketers are constantly trying to grab the attention of their audience in new and innovative ways. This feat is made more and more challenging by the influx of data and data-related searches on the internet. Let’s play a little game of “Did You Know?” with the help of research from the National Center... [Read more]