The latest ‘Econsultancy’ blog post is titled “The challenges of real-time marketing in social”. Christopher Ratcliff says, “51% of brands find extracting insights and data from real-time social marketing a challenge. Almost two-thirds of brand marketers say that monitoring trends and headlines is essential for best practice... [Read more]

The latest article on ‘MarketingProfs’ is titled “How Marketers Find and Consume Information”. Ayaz Nanji says, “Just over half of marketers (51%) first turn to news websites to find news/information, according to a recent report from PAN Communications. Twitter is the second most popular source for news/information (24% say it is their... [Read more]

The latest VerticalResponse blog post is titled “Catch up on New Pinterest Tools That Can Help Your Business”. Jill Bastian says, “Pinterest, the favorite photo bulletin board tool and site of so many, has been hard at work adding new features to make it more fun to use and more useful for small businesses. They’ve expanded their business... [Read more]

Terry Johnson has just released software that builds professional-quality pages with animations, using any images or text on your PC. Johnson’s ImageCAM software can make pages for your website, as well as: Animated Google+ covers Animated Google+ posts Animated Page headers Animated Calls to Action Animated tutorials Any other animations you... [Read more]

The latest TopRank blog post is titled “5 Social Selling Tactics to Attract, Engage & Convert More Customers”. Lee Odden says, “Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected to social networks for personal and business reasons, time... [Read more]

The latest article on ’Marketing Land’ is titled “YouTube TrueView Ads Update Coming In April: What You Need To Know”. Ginny Marvin says, “YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for... [Read more]

The latest article on HubSpot blog is titled ”4 Critical Steps In Tracking Facebook ROI”. Ted Ammon says, “We get it: Facebook is a powerful marketing tool that helps you reach the masses. Or is it? You probably spend at least five hours per week on your social media marketing, and that’s only if you’re a very small business with... [Read more]

Coolice‘s new Amazon affiliate website was released yesterday morning, and in less than 24 hours sold over 100 copies. People know the health niche is a huge niche that is filled with eager buyers. Yesterday, over 100 people saw that potential and wanted to be a part of this growth industry instantly by getting a copy of this new software. If... [Read more]

The latest Silverpop blog post is titled “Why Marketing Automation Is the Great Equalizer for SMB Marketers”. Drew Prante says, “It’s hard to imagine the pre-Internet world, isn’t it? It’s akin to thinking about life without cars, television or cellular phones. People born prior to 1985 likely remember a time when browsing, evaluating... [Read more]

The latest ‘Aweber’ blog post is titled “Hey, Bloggers! The 4 Spring 2014 Marketing Need-To-Knows”. Brandon Olson says, ““And if you don’t know, now you know…” Earlier this year, the 2014 marketing “predictions” and “resolutions” rolled out (including this 6-times-fabulous list). It’s March now. The dust has settled, and... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “Using Customer Reviews to Drive Sales”. Micah Buchdahl says, “I recently attended the VIP pre-opening dinner for an upscale restaurant near my home. Estia Taverna, a Greek restaurant in New Jersey, rolled out the red carpet for a variety of “influencers” in the area. I was one of... [Read more]

Earl Smith is back with another tool for marketers. This time he has released a WordPress plugin called Flash Pages, and it can simplify building WordPress websites more than ever before. This plugin gives you a WYSIWYG tool bar that lets you edit the headlines, make them bold, add Images, edit any HTML you may want to include, embed Media, center your... [Read more]

The latest article on ‘Website Magazine’ is titled “How to Avoid the Risk of a Website Redesign”. Chris Goward says, “Many companies are trapped in a traditional website redesign cycle. Every 2-5 years, the marketing team agrees the site design is looking “stale” and needs an overhaul. The last redesign was so painful that they’ve... [Read more]

The latest MOZ blog post is titled “New Title Tag Guidelines & Preview Tool”. Dr. Peter J. Meyers says, “Google’s recent SERP redesign may not seem like a big deal to the casual observer, but at least one change could have a real impact on SEOs. This post will explore the impact of the redesign on title tags, and define a new, data-driven... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “3 Steps to Scare Your Audience Into Action (And Still Sleep at Night)”. Amy Harrison says, “?If threatened, we move into action. At one time your ancient ancestor jumped because an animal was about to eat him. Today, that motivation can be just as strong for someone with arachnophobia... [Read more]

Video is so powerful, but historically, it has had one limitation that hinders its effectiveness. You can vocalize a call to action, but there is no place in the video where people can actually take action. That is about to change with Clipz.io. With this new tool, people can phone you from inside the video; make a purchase inside the video or opt in... [Read more]

Experian’s ‘Path to Purchase‘ webinar replay is available. Experian team says, “Today’s hyperconnected consumers are now exhibiting more control over the way they interact with every brand. The traditional, linear path to purchase has evolved into a complex labyrinth of customer choice, preference and convenience. As... [Read more]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Email and Web top marketers’ list of most effective channels, with social on the rise”. Kassidy Keller says, “As a part of the recently released 2014 Digital Marketer: Benchmark and Trend Report, Experian Marketing Services surveyed North American marketers across nine... [Read more]

The latest article on ’Marketing Land’ is titled “Twitter Makes Video Watching Easier With One-Click Inline Viewing”. Martin Beck says, “Continuing its multimedia push, Twitter is rolling out a feature to make watching videos on the platform much easier. As reported today by the New York Times, the social media network... [Read more]

One of the most popular autoresponder systems for internet marketers is Aweber. It’s popular because its price is reasonable, and it has a lot of capabilities to create and manage your opt-in lists easily. But it can get even easier But there are several things that are hard in Aweber, maybe even impossible for the the average marketer. That’s... [Read more]

MarketingSherpa has released a case study titled “Mobile Retargeting: Deep linking effort increases revenue 10.6%, app open rate 8.8%”. Allison Banko says, “Having your customers welcome your app into the home of their smartphone is one thing, but getting them to actually use it? That’s another challenge. Marketers are quickly... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Web Optimization: Simple CTA change increases conversion 77%”. John Tackett says, “Small changes can make a big difference in the user experience. In today’s MarketingExperiments Blog post, I want to dive right into one of those small changes shared by James Coulter, Marketing Optimization... [Read more]

The latest ‘Econsultancy’ blog post is titled “10 case studies that show the power of email segmentation”. David Moth says, “In spite of all the advances and innovations in digital marketing, good old email remains as one of the most effective channels for driving traffic and conversions. Econsultancy’s Email Marketing... [Read more]

Ben Littlefield and Dr Dan have just released their new software for collecting leads. The RockStar Lead machine is a fully customizable instant quote calculator that grabs leads, builds lists, and brings in conversions for your offers. When a visitor comes to your WordPress website, this plugin offers them a chance to plug in their information and... [Read more]