Clement Teo says, “Discussing with Asia Pacific marketers, I often hear that they struggle to find and recruit the right social marketing skills, including data analysts. While staffing is important insofar as tactics go, having a proper team structure to execute on these tactics is, in my view, even more crucial. In fact, they can mitigate some... [Read more]

Shirley Zhao says, “Marketers are constantly trying to grab the attention of their audience in new and innovative ways. This feat is made more and more challenging by the influx of data and data-related searches on the internet. Let’s play a little game of “Did You Know?” with the help of research from the National Center... [Read more]

Kristen Dunleavy says, “Hey, you! Yes, you. I’m watching you. I can see how you got here, where you’re from, and how long you’ve stayed. Creepy? Nah. It’s just part of basic web analytics, and it’s something you should be doing, too. (Don’t worry – I can’t see everything you’re doing, i.e. personal information. That’s a different... [Read more]

Every year software gets more advanced. This year is no exception; the year’s most advanced popup creator (so far) will go on early bird sale at 10 AM EDT (but the price will rise so don’t delay). It’s called Engagifire. The creators say that it can stop your website from losing 70% of its traffic. That’s because on average 70% of your visitors... [Read more]

Danny Sullivan says, “Google deliberately blacklisted competing shopping search sites, despite the company’s past claims that it doesn’t target competitors this way, according to new details of the US Federal Trade Commission investigation into Google on anti-trust charges, found by the Wall Street Journal. The WSJ obtained a 160 page... [Read more]

Katie Oakes says, “You just presented a webinar about creative trends from the 2014 season, calling out animation, responsive design, personalization and more. Which of these trends are you most excited about? Personalization is most exciting for me. I think that we’re finally starting to see more creative personalization, but marketers are... [Read more]

Rainmaker team says, “It’s no secret that many of us struggle with who we are and that validation is at the very top of our priority list. Social media and the Internet make it really easy to wear a mask, but that habit can be devastating. Identifying the issue is a great place to start, but it requires a lot of ongoing work and maintenance.... [Read more]

During yesterday’s launch of WP She’s Viral Pro , the sales system broke down. Nobody was able to buy for a while. The launch was suspended, and some of you may not have come back later in the day to get your copy. It’s open again and IM NewsWatch has 8 top bonuses to make it even better. Why make the effort to get viral traffic? Well, there... [Read more]

Martin Crumlish just released WP Dollar 3.0. The first two versions were run-away best sellers among marketers operating Amazon affiliate sites. WP Dollar 3.0 is a plugin that you can use with any WordPress theme to build and manage your affiliate stores. It creates full stores on autopilot. Version 3 is a big advancement from the earlier version, and... [Read more]

Karissa Bell says, “Facebook Messenger is slated to get a big overhaul. Mashable has learned Facebook plans to announce that it’s opening up Facebook Messenger to third-party apps during its upcoming F8 Developer Conference in San Francisco next week. The social network is set to announce about 20 third-party services, whose apps will work... [Read more]

eMarketer team says, “The webinar will address these key questions: Why did mcommerce make a big jump in holiday 2014? What is the best way to reach the omnichannel holiday shopper? How is the online holiday shopping calendar changing shape, and how are retailers responding? What to expect in 2015—eMarketer’s ecommerce forecast revealed” Webinar... [Read more]

This is a different way to make money online, using free software. You may recall the old shopkeeper’s adage that you depend on volume for profit. The principle applies in a lot of situations. In general, you can use a lot of small gains for a big advantage... [Read more]

Matthew Oxley says, “A little used Adwords feature can be an invaluable aid to analysing performance. When taking over new accounts, one of the features I see used least are the Labels. On the one hand, this is understandable since they don’t actually ‘do’ anything, but this is likely the very reason that such a handy feature is... [Read more]

Amy Gesenhues says, “Amazon.com’s e-commerce platform Webstore is on its way out. According to a report on Internet Retailer, the e-commmerce solution for small to mid-sized merchants will shut down in 2016. ChannelAdvisor Corp’s CEO Scot Wingo told Internet Retailer that Amazon had begun notifying its Webstore customers this week of plans... [Read more]

Christopher Ratcliff says, “Thinking of a name for your new website is difficult, and the longer you leave it the harder it gets. Here’s the situation I’m in… Me, my wife and few of our friends have decided to pool together our various digital skills and resources to start a new website in our spare time. We know what the content will be (stupid,... [Read more]

Jimmy Mancini looked at the many whiteboard video tools released in the last year, and said, ”They are good, but I can do it better.”  That’s how 'TTS Sketch Maker' was born... [Read more]

Craig Kilgore says, “Since coming into existence in 2010, Instagram has given brands the opportunity to engage with their audience and tell their story through the power of visuals. The Facebook-owned app was one of the fastest growing major social networks in 2014, and is now home to more than300 million accounts. In addition to the network’s... [Read more]

Michael O’Grady says, “Although 91% of retail sales in EU7 were offline in 2014, online presence is critical to retailer success, as nongrocery web-influenced sales were three times larger than online sales. EU7 includes the UK, Germany, France, Italy, Spain, the Netherlands, and Sweden. A soon-to-be-published report, Forrester Research... [Read more]

Rainmaker team says, “Last week on The Mainframe, Tony Clark explained how he and Brian Clark built Copyblogger into an eight-figure business using the minimum viable product process. In this episode, Chris Garrett and Tony explain how you can implement the MVP process in your own business for faster time to market, better customer experience,... [Read more]

The important thing about marketing messages, however well crafted, is that they need to be presented to people who have a need and a desire for what you are selling.  Otherwise the effort (and expense) is wasted... [Read more]

Martin Beck says, “Twitter’s ad buying shortcut — Quick Promote — has gone mobile. The feature, which enables advertisers to bypass the ad dashboard to quickly promote tweets, today was made available on Twitter’s Android app. Twitter engineer Ian Chan tweeted about the advance this afternoon, with how-to screen shots”. Twitter... [Read more]

Ben Plomion says, “Programmatic video is hot, and getting hotter. According to eMarketer, in 2014, advertisers and publishers spent an eye-popping $700 million on programmatic video. By the end of this year, that number will triple, topping a cool $2 billion. Everyone wants in on the action (including brand marketers). And why not? Video ads deliver... [Read more]

Ginny Marvin says, “Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising platform the company acquired last November,. Audience Ads allow advertisers to target users based... [Read more]

Jamie Garside and David Chamberlain, like many other marketers, have been experimenting with advertising on Facebook. The have found that Facebook video ads generate a lot more response than plain ytext ads, whether you are asking for a sale or for an optin... [Read more]

Jim Joseph says, “Back when I first started in marketing over 20 years ago, we didn’t think that hard about measurement, to be perfectly honest. Sure, we tracked sales and market share, and of course we tracked our marketing spending, but that was about it. We would set sales and market share goals, checking in throughout the year only to worry... [Read more]

Rahul Sharma says, “One of the most important goals and performance metrics for business blogging is the expansion of the network consisting of individuals who locate, interact with and share unique blog content. Including critical business website features into your blog and adding to the SEO relevance of the same is important. However, what’s... [Read more]

During yesterday’s launch of WP She’s Viral Pro , the sales system broke down. Nobody was able to buy for a while. The launch was suspended, and some of you may not have come back later in the day to get your copy. It’s open again and IM NewsWatch has 8 top bonuses to make it even better. Why make the effort to get viral traffic? Well, there... [Read more]

Allison Howen says, “It is rare to find a business without a Facebook presence nowadays, as the social network has cemented itself as a necessary communication channel across industries. With businesses typically leveraging Facebook multiple times a day to share updates with their audiences, however, it can be easy for social media managers to... [Read more]

Selena Blue says, “How do you improve an already effective marketing program? Online testing lets marketers optimize their current efforts through small changes or radical redesigns. The key is to design tests that provide customer insights, not just metric lifts. As part of the Email Summit 2015 Live Test, VolunteerMatch used a three-part series... [Read more]