Matt Mansfield says, “In the life of every online marketer, there comes a time when one simple truth is realized: driving traffic to your website is a very hard thing to do. Yep, it takes time and effort to get each and every visitor to your site. Each visitor is important: their visit is an opportunity to convert them into a lead and eventually... [Read more]

Shelley Kessler says, “Competition in the inbox is fierce. That’s why it’s important for email marketers to keep an eye on email industry benchmarks that, alongside their own data, can uncover valuable email trends. Have a look at some of the major takeaways from the Q4 2015 Email Benchmark Report. 1. Mobile matters more than ever Fifty-six... [Read more]

Jaykishan Pnachal says, “It is an undeniable fact that technology has and is continually changing the way we do business, and has made its impact on digital marketing as well. In fact, it has brought digital marketing a long way and its future looks bright. However, many a time, novice marketers fail to realize just how much and how often technology... [Read more]

Omar Martin just released Buzzinar, a new (actually, new and improved) viral application that lets small businesses and solo entrepreneurs build big lists. This new software creates viral traffic for all your funnels in both WordPress and HTML. Along with the software, you get complete viral marketing training in 3 formats: • Printable e-book •... [Read more]

Mike Murphy says, “With 1.7 billion people on Facebook as of November 2015, it’s pretty safe to say that a lot of your target audience, clients and customers are active on the world’s largest social-media platform. It should also come as no surprise that Facebook’s ads platform is the most advanced and powerful method of paid... [Read more]

Micah Shull says, “Earlier this month, I brought you the first in a series of 2015 Testing Year in Review blog posts. For this next post, we’ll be looking at tests using both KPI macro-yes(s) (conversions) and micro-yes(s) (clickthrough). Here are results of the 2015 tests we ran based on the primary test metric and level of confidence achieved.... [Read more]

Tim Peterson says, “Facebook has taken its biggest swing yet at rivaling Twitter and Twitter-owned Periscope as the primary place to watch and stream live videos online. On Tuesday Facebook said that it will start ranking live videos higher in people’s news feeds while those videos are being streamed live using Facebook’s live-streaming feature. The... [Read more]

If you are looking for free traffic strategies that build your taffic better than SEO, you may want to check out this new product called 'TrafficFresh'. Many online marketers long for the "good old days" when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was easy... [Read more]

Olivia Dello Buono says, “I just got back from Social Media Week NYC, one of the biggest industry events of the year. Social media marketers from across the globe came together in the Big Apple to learn from some of the most influential names in marketing. Among them were Forbes, BuzzFeed, The Coca-Cola Company and IBM, just to name a few. Are... [Read more]

Beth Hayden says, “Ever heard of the seven deadly sins? They were originally a roadmap for avoiding moral pitfalls that included sloth, envy, and greed. Today, these seven pitfalls frequently appear in popular culture, including the thriller film Se7en and the Morgan Spurlock documentary television series 7 Deadly Sins. If you perform a quick... [Read more]

Ben Davis says, “February, a strange month marked by freezing temperatures* and the first appearance of chocolate eggs. This isn’t strictly true, with some sightings of Easter eggs as early as Boxing Day, but now seems like a good time to catch up with British chocolate company, Thorntons. We spoke to John Alexander Rowley, Content Marketing... [Read more]

If you are looking for free traffic strategies that build your traffic better than SEO, you may want to check out this new product called 'TrafficFresh'. Many online marketers long for the "good old days" when eager people, just getting to know the internet, clicked on every link they came across. Back then, traffic was easy... [Read more]

Miriam Ellis says, “When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don’t worry! Confusion and concern over this... [Read more]

Sarah Gooding says, “This week Mandrill announced that it will be discontinuing its free tier for transactional emails. As of March 16th, new Mandrill users will create their accounts through MailChimp and existing users will be required to merge their accounts with a MailChimp account where they will be charged $20+/mo for transactional emails.... [Read more]

Ginny Marvin says, “After Twitter reported stagnant user growth in the fourth quarter — with a decline in US users and an overall global bump of just three percent year over year — share prices started sinking, and the doomsday press coverage churned. In all of this, a revenue story that might otherwise read as promising, if not meteoric,... [Read more]

Ariel Sanders is offering a free e-book called 'Kindle Samurai', to help beginning book writers plan their Kindle work for the best sales results. In this book, Sanders explores some critical topics for succesful authorship. He want to show you how to rank on Kindle, with the lest effort and expense... [Read more]

Austin McCraw says, “Skepticism is the disposition of our age. I’m not saying it’s a altogether new, but it is definitely the disposition of anyone under the age of 30 — AKA Millennials (see this study, and this one). Most of us are too young to know the history of the original snake oil ads, and yet we have been significantly impacted... [Read more]

Megan Totka says, “There is a lot to consider when you are trying to figure out how to build an online store. You want to find balance between your branding and the actual functionality of your site. As retail trends continue to shift to digital realms, a successful online store has become vital to a retailer’s success. Getting people to click... [Read more]

Eric Siu says, “The introduction of Google’s Panda algorithm left webmasters and online business owners alike scrambling. The change was designed to lower the rank of low-quality or “thin” sites and return higher-quality sites to the top of the search results. But that change left business owners anxious, as they searched furiously... [Read more]

Experienced online marketer Jason Parker knows the importance of leads for any business. They are essential for a business to succeed because they represent new potential customers... [Read more]

Sheen White says, “If you’re at all in tune with what’s going on in the world of social media, chances are you heard that Twitter will be making some major changes to its platform, such as adding an algorithm to its timeline and increasing the character limit from its iconic 140 characters to 10,000. While rumors of a Twitter algorithm have... [Read more]

Jack Simpson says, “The General Data Protection Regulation (GDPR) – an EU-wide overhaul of consumer data laws aimed at strengthening the protection of people’s data privacy – was announced at the tail end of 2015. The new laws won’t be finalised until later this year, and won’t take effect for another two years after that. But in... [Read more]

Tim Peterson says, “LinkedIn is ready to let advertisers use their own data to target ads on the business-centric social network. Similar to Facebook’s Custom Audiences, Twitter’s Tailored Audiences and Google’s Customer Match targeting options, LinkedIn’s new account-targeting option will let businesses upload lists of companies they... [Read more]

Tom Tate says, “Growing your list is crucial to scaling your business or brand. On this episode of Ask Me About Email Marketing, I interview Amy Schmittauer from SavvySexySocial.com to learn how she managed to grow her list of email subscribers by tapping into her 2.3 million views on YouTube. Amy shares her social and email marketing expertise,... [Read more]

Michael Guta says, “The impact of video in advertising is undeniable, and whether it is GIFs that are seconds long or longer formats, everyone is using video ads to connect with their audience. Twitter’s First View takes the popularity of video and lets brands share their message in a highly visible way with premium placement. While the market... [Read more]

Zak Stambor says, “Facebook rolls out Canvas, an ad format that, when clicked, opens a full-screen, immersive ad. Facebook Inc. has rolled out a new mobile ad format that gives retailers broad leeway to tell stories and showcase products. When a consumer clicks on one of these news feed ads, which Facebook calls Canvas, it quickly opens up a full-screen... [Read more]

Ayaz Nanji says, “Do shorter or longer Facebook posts get more Likes, comments, and shares? Is it better to embed videos directly on the social network or use YouTube links? What days and times see the highest engagement rates? To find out, Buzzsumo analyzed more than 1 billion posts published in January 2016 by 3 million brands located all over... [Read more]