Dan Barker says, “Google has announced that from April 21st it will be ‘expanding our use of mobile-friendliness as a ranking signal’. Here are a handful of thoughts and recommendations on some actions you may want to take around that. These are not designed to be comprehensive, but hopefully to cover some of the areas other blog posts... [Read more]

Drew Hendricks says, “As of last year, more people are using their smart devices to browse the Web instead of computers. Due to the change in information medium, it’s important for businesses to create a responsive website that meets the needs of its consumers through a page that can be displayed fully and comfortably no matter what screen... [Read more]

Michele Linn says, “In a few of the interviews I have done recently, people have asked some variation of the question: What gets you most excited about content marketing these days? While I’m constantly interested in and thinking about content, one of the ideas that excites me most is intelligent content and the conversation that surrounds... [Read more]

Vivek Narayan is an old hand at online marketing, and he has created a number of training products, primarily on CPA Marketing. Narayan focuses on CPA (Cost per Acquisition) because CPA marketing is purely a matter of traffic. If you can get a lot of targeted free traffic or cheap traffic, you can do well promoting any CPA offer that converts reasonably... [Read more]

Aleksandr Peterson says, “As marketing automation gains popularity many companies are expanding their use of email campaigns. Spammers, unfortunately, are also expanding their use of spam. In 2013, spam comprised an estimated 84 percent of all email traffic. As a result, email providers and readers have raised the standards for what content... [Read more]

Verónica Maria Jarski says, “How can marketers better create content that achieves optimal results? Here are five suggestions from a Captora infographic. Drive pipeline growth with data: “Research-driven campaigns get results and set your marketing efforts apart from the Internet noise,” states Captora. Some two-thirds of marketers... [Read more]

Siobhán McGinty says, “Do you spend hours reporting on your monthly marketing activities, but are not really sure how you’re performing among your industry peers? Do you find it difficult to find social media stats related to your industry? Are you currently developing or revisiting your social media strategy, and unsure of how many times... [Read more]

The biggest marketing companies around use email: Staples, Kroger, Walmart, Sears and many others use email to sell their products. They know something about email that you may think is no longer true. They know email still works. That’s why they spend thousands of dollars every month sending attractive emails to their customers and their opt-in leads. To... [Read more]

Monica Montesa says, “If a higher ranking in Google search is what your heart desires, there’s another trick to appeasing the Google gods: Securing your website using HTTPS. While you should continue including SEO-friendly keywords, tags and other ranking signals on your website and within your branded content, having a secure site that protects... [Read more]

Ayaz Nanji says, “What does Twitter’s deal to allow Google full, real-time access to its stream of tweets mean for search results? How many tweets are getting indexed? Which types of tweets are valued most by the search engine? Stone Temple Consulting recently set out to answer those questions by examining a sample of 138,635 tweets of... [Read more]

Greg Finn says, “A recent study from AddShoppers examined the marriage between social media and e-commerce — and found it quite harmonious. The data in the report was pulled from 10,000 e-commerce websites and 304 million unique users in 2014. To study the social impact AddShoppers analyzed on-site sharing and referral traffic from social... [Read more]

Ross Carrel has been busy investigating improvements in marketing through social media. He has come up with software called 'Social Post Pilot' that can save you a lot of time and effort in your social media promotion of your products or services... [Read more]

Selena Blue says, “If you haven’t noticed, #SherpaEmail has taken over Twitter. Well, maybe not in a break-the-Internet scale of Kim Kardashian, but your marketing peers have been tweeting their hearts out with all the good information they’ve learned at MarketingSherpa Email Summit 2015. With Day 2 of Summit underway, we wanted to share some... [Read more]

Kathy McGovern says, “We’ve all seen ‘em. Emails that are so ugly, you ask yourself, “What were they thinking?” Nobody wants to send an ugly email, but it happens. To avoid major email eyesores, here’s a list of flaws or faux pas you should avoid when creating your emails. 1. An email template that isn’t mobile-friendly Sending an email... [Read more]

Ed Reese says, “Finding effective ways of organizing your analytics dashboards is quite a bit easier if you can get a sense for what has worked for others. To that end, in today’s Whiteboard Friday the founder of Sixth Man Marketing, Ed Reese, shares his five favorite approaches“. My Favorite 5 Analytics Dashboards – Whiteboard... [Read more]

Anwesh Rath has just release his new training for beginning marketers, called: 'Easy Profits Explosion'. In this new training, Rath and his partners, David Kirby and is showing how you (even if you are a beginner) can become an Affiliate Marketer.... [Read more]

Nellie Akalp says, “This time of year always brings a lot of talk about dating, relationships, and meeting that special someone. But a relationship with the right business partner can be just as meaningful, if not more so. If you have a good business idea, you may ask, do you really need a partner in the first place? Just like in dating and life,... [Read more]

Sylvia Jensen says, “Managing content marketing can be stressful. This brief guide will show you how to use time and technology to maximize success without raising your stress levels. Successful content marketing doesn’t always involve mountains of content, but it does need some serious planning and management if you are to generate the... [Read more]

Derek S. says, “With mobile devices being leveraged for a wider variety of uses every day, companies of all vertical have had to adjust their approach to accommodate the consumer favorite channel. Putting an ever increasing importance on mobile optimization, Google has recently announced that it is making a few notable changes to its all-important... [Read more]

Peter Garety has just released new software to automate getting downloads to your WordPress site. This is his new 'P1 Rank Me' WordPress plugin... [Read more]

Amy-Mae Elliott says, “While we sadly can’t help you shirk your work responsibilities in order to spend more time on Tumblr, we can make your time on the platform more efficient. There are some extremely handy keyboard shortcuts that will have you whizzing around the microblogging service like a pro. Get your pinky poised over your control... [Read more]

Dela Quist says, “Since the inception of email as a marketing medium, it’s been thought of as a bottom-of-the-funnel marketing tool – driving conversions and purchases using data gathered from previous emails and other channels. As a result, email marketers have been laser-focused on sending the right message to the right person at the right... [Read more]

Eric Dahan says, “Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business... [Read more]

Emma Snider says, “Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer. For a new startup with no case studies or testimonials at its disposal, this can be a daunting task. But eventually, one client signs on, and then another, and another. With a bit of... [Read more]

Jami Oetting says, “Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group — to brands (and their parents). Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social... [Read more]

Sam Hollis says, “Managing an email campaign is easier said than done. Sure, using an email service provider definitely makes it easier to create and send emails to subscribers. But there are a number of different things you have to do to ensure you’re delivering emails people love. If you don’t, you could end up sending out the most dreaded... [Read more]

Allen Moon says, “There is a proven sequence of steps you can follow to guarantee your success when you’re starting a small business online. I’ve seen thousands of people start and grow successful businesses by doing the following: Find a need and fill it. Write copy that sells. Design and build an easy-to-use website. Use search... [Read more]