Ginny Marvin says, “Yahoo is bringing its extensive audience data and targeting capabilities to video advertising. Yahoo announced Wednesday that Audience Ads are now available on the Brightroll Demand Side Platform (DSP), the video advertising platform the company acquired last November,. Audience Ads allow advertisers to target users based... [Read more]

Jim Joseph says, “Back when I first started in marketing over 20 years ago, we didn’t think that hard about measurement, to be perfectly honest. Sure, we tracked sales and market share, and of course we tracked our marketing spending, but that was about it. We would set sales and market share goals, checking in throughout the year only to worry... [Read more]

Rahul Sharma says, “One of the most important goals and performance metrics for business blogging is the expansion of the network consisting of individuals who locate, interact with and share unique blog content. Including critical business website features into your blog and adding to the SEO relevance of the same is important. However, what’s... [Read more]

During yesterday’s launch of WP She’s Viral Pro , the sales system broke down. Nobody was able to buy for a while. The launch was suspended, and some of you may not have come back later in the day to get your copy. It’s open again and IM NewsWatch has 8 top bonuses to make it even better. Why make the effort to get viral traffic? Well, there... [Read more]

Allison Howen says, “It is rare to find a business without a Facebook presence nowadays, as the social network has cemented itself as a necessary communication channel across industries. With businesses typically leveraging Facebook multiple times a day to share updates with their audiences, however, it can be easy for social media managers to... [Read more]

Selena Blue says, “How do you improve an already effective marketing program? Online testing lets marketers optimize their current efforts through small changes or radical redesigns. The key is to design tests that provide customer insights, not just metric lifts. As part of the Email Summit 2015 Live Test, VolunteerMatch used a three-part series... [Read more]

Ofer Shoshan says, ““The single biggest problem in communication is the illusion that it is has taken place,” said the famous playwright George Bernard Shaw. Although many U.S. retailers believe they are communicating their message to the American people, there is one community they all too often miss — the country’s Hispanic community... [Read more]

This is a different way to make money online, using free software. You may recall the old shopkeeper’s adage that you depend on volume for profit. The principle applies in a lot of situations. In general, you can use a lot of small gains for a big advantage... [Read more]

Martin Beck says, “Facebook’s relationship with small businesses is … complicated. Enticed since 2007 by the free marketing opportunity of Facebook Pages, many SMBs have counted on the social network to help them make direct connections with customers. So when Facebook began to throttle Pages’ organic reach in the News Feed in the last... [Read more]

Chow says, “For those of you who are in the business of making money online–and if you’re reading this blog, there’s a good chance that you are–then you might already be familiar with Elegant Themes. They offer a number of “beautiful premium WordPress themes” to suit a wide range of website and blog types. You might also know that, in... [Read more]

Peter O’Neill says, “In last week’s post, I mentioned the upcoming transition of the Sales Enablement role to a much more strategic B2B Marketing role. In April, overnight, you will have immediate access to over a hundred reports about B2B marketing written by experienced Forrester analysts Laura Ramos, Lori Wizdo, and Kim Celestre. This... [Read more]

Jimmy Mancini looked at the many whiteboard video tools released in the last year, and said, ”They are good, but I can do it better.”  That’s how 'TTS Sketch Maker' was born... [Read more]

David Rekuc says, “Nowadays, many marketers — especially those in the ecommerce space — are using Pinterest to achieve their business goals. After all, Pinterest boasts the highest average checkout value of all social media referral shoppers. One way they’re using Pinterest is by adding Pin It buttons to their websites to leverage... [Read more]

Baer says, “I’ve written a lot about content marketing software and the content marketing software and tools industry. I believe it’s overbuilt. I believe it’s too frothy. I believe there’s too many startups with too much venture capital. Some of them will fail. Some of them will be disintermediated. Some of them will be rolled up. But... [Read more]

Rohini Srihari says, “Humans are born with hardwired neural connections for acquiring and understanding language. Teaching computers to understand language is one of the grand challenges of artificial intelligence and requires modeling of vocabulary, grammars, and most importantly semantics, or meaning. Current approaches to natural language processing... [Read more]

The important thing about marketing messages, however well crafted, is that they need to be presented to people who have a need and a desire for what you are selling.  Otherwise the effort (and expense) is wasted... [Read more]

Copyblogger team says, “Authority is essential for online success. There is no debating that. But how do we acquire authority? That topic is up for debate in this episode of The Lede. This is the first of a four-part series in which Jerod Morris and Demian Farnworth are going to take conventional content marketing ideas and debate their merits. Because,... [Read more]

Jared Gardner says, “A few months back, my agency started seeing a referral traffic spike in our Google Analytics account. At first, I got excited. Someone is linking to us and people are clicking. Hooray! Wrong! How very, very wrong. As I dug deeper, I saw that most of this referral traffic was sent from spammers, and mostly from one spammer... [Read more]

Rowan Curran says, “There’s no other way to slice it: competition for digital audiences is brutal. Intolerance for poor performance and disengaging experiences drives customers to competitor’s sites more quickly and more permanently than any time in history. Users increasingly demand digital experiences that personalize to their immediate... [Read more]

Jamie Garside and David Chamberlain, like many other marketers, have been experimenting with advertising on Facebook. The have found that Facebook video ads generate a lot more response than plain ytext ads, whether you are asking for a sale or for an optin... [Read more]

Luke Richards says, “The latest update to our Internet Statistics Compendium contains another comprehensive collection of key data from across the digital landscape, including primary research from ourselves and partners, as well as freely-available third party trends from a wealth of sources. In recent months, there have been some fascinating stats... [Read more]

Thomas Smale says, “All email newsletters claim to deliver a wealth of information directly to your inbox, but the majority fall short on this claim, as they just send out advertisements disguised to look like content. Wouldn’t it be nice to subscribe to some newsletters that are packed of truly beneficial information that can help you become... [Read more]

Aaron Mandelbaum says, “When it comes to the relationship between Marketing and Sales, we’re often more inclined to think of what Marketing does that contributes to the success of Sales instead of the other way around. But despite the impact that marketing efforts can have on the success of demand and revenue growth in a company, marketers... [Read more]

The partnership between Mark Thompson and Matt Callen has produced another new product, FunnelTrax. This new product is addressing a need all smart marketers have. If you want to be successful in online marketing you need to know what is working and what isn’t... [Read more]

Corey Barnett says, “It’s perfectly natural as a business owner to want your business first in Google. After all, it’s the most visited website in the U.S. and the top destination for finding a product or service. As a result, search engines are the largest source of traffic to websites in most industries. Since Google owns more than... [Read more]

Entrepreneur team says, “A good website design and a strategy for attracting visitors takes you three-quarters of the way to success. The final step is getting people to try your offerings and to come back for more. The best way to do that is to treat each customer as unique. Fortunately, the web lends itself to the kind of personalization that’s... [Read more]

Martin Beck says, “Facebook today announced a new advertising targeting feature that gives marketers the ability to reach the 92 million expats on Facebook. The feature enables marketers to target expatriates living within a given country or people from a specific country who are living abroad. Such nationality-specific targeting is currently... [Read more]

Kristen Dunleavy says, “Across email campaigns, social media ads, organic search, paid search ads and other online campaigns, we have one goal that usually overrides all others: get the click! You want qualified audience members to click YES! on your subscribe button. You want Facebook or Twitter followers to click through on your ads. You want... [Read more]