Pratik Dholakiya says, “Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most common issues... [Read more]

Cassie Nelson says, “Though too many leads certainly isn’t a bad problem to have, it can be a problem nonetheless if a company’s marketing efforts are being driven by lead volume rather than lead quality. It would be great if every person that came through the funnel was an ideal candidate for the product or service you’re offering;... [Read more]

Greg Sterling says, “Last September, the FTC settled charges against YouTube-based gaming network Machinima over failure to disclose payments to YouTube “influencers” surrounding an Xbox promotion. Today, the agency announced its final consent order in the case. This marks the second announcement this week in connection with a settlement surrounding... [Read more]

We don’t know why, but for the last 6 weeks or so, hackers have been trying to get inside IM NewsWatch. So far, none has succeeded. We have worked hard to protect the site, so we are hoping that they never will. Some websites are not so fortunate. All around the internet, hackers have been breaking into sites and stealing information, including... [Read more]

Ryan Skinner says, “Forrester has a long tradition of boomerangs— former employees who re-join the company—and I joined their ranks back in January. It’s been an incredibly busy first few months, but I wouldn’t have it any other way. The quick re-immersion has meant that I’ve started to solidify my coverage area (social marketing primarily... [Read more]

Spencer Dunfee says, “Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return... [Read more]

Pamela Wilson says, “Many of us have an exaggerated image of the business world — that it’s all about making heartless decisions based solely on profits, not people. But what if you could build a business that had a transformative effect on your customers’ lives? And what if you could profit at the same time? Morgan Dix has built two businesses... [Read more]

Unfortunately for marketers, email is a "tool with leaks". A lot of people you send email to never see your mail: They have changed email address without telling you; Your email goes into their spam folder.; They get so much email that yours isn't noticed.... [Read more]

Chapman Lever says, “What is Google AMP? The Google AMP Project is a way of fast-tracking content to mobile devices. It improves upon the traditional model of serving mobile content because it relies on a specific form of HTML, called AMP HTML, to strip down the presentation of content. Here’s an example of what an AMP page looks like when... [Read more]

Elaine Fogel says, “Does your small business have marketing and branding needs, but not enough money to hire an agency or a consultant? Don’t fret, there are still many options open to you to ensure that you’re getting what you need to start or grow your business. Here are just a few no-cost and low-cost resources from my new book,... [Read more]

Frederick Vallaeys says, “After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting things happening, most notably the change to the layout of ads on the search results pages. I’ve shared my initial thoughts about this change on my company blog; but now that it’s been live for a few weeks,... [Read more]

Michael Chaney is an affiliate marketer of long standing. For many years, he has helped other people sell their products, and he has earned commissions for that help... [Read more]

Leslie Ye says, “It’s never been more important for salespeople to appear credible. Buyers’ suspicion of sales reps is already high, and they’re more and more unwilling to connect with salespeople. That means the instant you lose credibility with your prospect, your whole deal could be on the line. But the good news is that it’s easy to... [Read more]

Aly Saxe says, “From social selling to new opportunities with mobile advertising, every marketing organization now has a cornucopia of channels through which to work its magic. Yet, different channels and opportunities demand different skills, and the effort needed to coordinate all the necessary components and team members is immense. It can... [Read more]

Ryan Skinner says, “Do you hear something? Is someone banging on the door? Yes, I think someone’s banging on the door. Pretty hard actually. In fact, it’s deafening. The knocking is empowered digital media buyers. The slowness to answer is the media ecosystem of publishers, media agencies, and broadcasters. I shared the video below a week... [Read more]

Brett Ingram has just released new online marketing software, called 'SociDynamo Pro'. Ingram reports that if you use this new software, you can earn hands-free commissions. It automatically finds other people's viral content as well as other people's products that you can promote and it builds websites automatically to promote them with your affiliate link... [Read more]

Tomy Wyher says, “E-commerce is quite a competitive industry to be no matter what is being sold. Taking advantage of everything possible is important to stay ahead of the competition whether it is repeat sales or winning over a new market. Trends can be one of these things to use to the advantage of a company. Trends can be social media trends,... [Read more]

Tony D’Anna says, “Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives consumers a more fluid experience, and this good user experience translates into better engagement. Integrated data is at the heart of a solid cross-channel strategy, but as you peel back some of the layers, you... [Read more]

Barry Schwartz says, “Google announced they will be increasing “the effect of the ranking signal” for the mobile friendly ranking update. Google said this boost will happen at the beginning of May and will roll out gradually over time. It is not expected that this update will be as significant as the initial update on April 21, 2015. Klemen... [Read more]

Walt Bayliss released 'Hydravid Cloud' last week, and planned to shut down his launch in just 3 days, Sunday night EDT. But as of this writing, it is still available.  Bayliss reports that you can multiply your traffic to you website by 40 times by using it, since in the time it takes to post a video on YouTube, it can post the video on 40 sites, not just 1... [Read more]

Lisa McDermott says, “In a professional landscape of annoying jargon, ROI (Return on Investment for anyone who’s taken shelter under a rock for the past few decades) might be the most overused acronym of all. Everyone from CEOs to Directors to entry level associates understand the need and importance of determining just how much you can expect... [Read more]

Jason Moore says, “Webinars are great for educating others – they help you reach out to your audience, show off your product and even interact with attendees through Q&A. But even after the webinar is over, that doesn’t mean the communication with your audience should end. Why run a webinar? First though, let’s step back a bit. This... [Read more]

Patricio Robles says, “Google has unveiled Analytics 360 Suite, “a complete measurement platform” targeted at enterprise marketers. According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers “a complete view of the consumer journey and then make sense... [Read more]

Danny Margulies says, “As a freelance copywriter, I’d always been excited by the thought of starting an online business. What could be better than having total control over your schedule, freedom to do the work you’re most passionate about, and the potential to make money while you sleep? But becoming a digital entrepreneur also sounded daunting... [Read more]

Nichole Elizabeth DeMeré says, “Can you recall Don Draper using statistics in a quote? Neither can I. Draper’s pitches were successful because they focused on stories. (Remember the famous Kodak Carousel pitch?) He was on to something: Research highlights stories as key to capturing an audience’s attention. Jennifer Aaker, a social psychologist... [Read more]

Emma Brudner says, “From a young age, most of us were told to “play nice with others.” When you’re a kid, this simple maxim covers the vast majority of social interactions that might crop up. Throwing the ball to a classmate? That’s playing nice. Stealing the ball away from a classmate? Not so nice. But in adulthood, social... [Read more]

Shane Barker says, “If you’re an Internet marketer, you’ve probably heard of influencer marketing and might even be familiar with the concept. Influencer marketing is concerned with marketing your brand or product to individuals who may be able to influence your target audience’s purchase decisions. According to Tomoson, influencer... [Read more]