IM NewsWatch, March 17, 2014 - ‘Keyword Targeting, Density, and Cannibalization – MOZ' and much more...

March 17th, 2014 at 7:56 am EDT

IM NewsWatch

Monday, March 17, 2014

‘A Beginner’s Guide to Twitter Lead Generation Cards’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “A Beginner’s Guide to Twitter Lead Generation Cards”. Darren Braybrook says, “Twitter lead generation cards are a great way to advertise on Twitter and gain leads from interested parties. Here is our beginners guide to setting one up. Start by logging into Twitter, then... [Read more]

‘Facebook Has A Program That Gives Special Access To Elite Marketers – These Are Their Insights’ – Business Insider

The latest article on Business Insider is titled ”Facebook Has A Program That Gives Special Access To Elite Marketers – These Are Their Insights”. Cooper Smith says, “Facebook’s preferred marketing program might be described as the world’s most important social media marketing collective and certification program... [Read more]

’55% of Visitors Spend Fewer Than 15 Seconds on Your Website’ – HubSpot

The latest article on HubSpot blog is titled ”55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?”. Ginny Soskey says, “According to data by Tony Haile of Chartbeat, I’ve only got 15 seconds to capture your attention … so I guess I better make it quick. His data shows that people aren’t... [Read more]

Gov Rocket: Links to build your search engine rank #ad

SEO experts have said for years that of all the backlinks that can build your search engine power, .GOV links are the best. Since .GOV sites are only available to government agencies, these sites are considered authoritative in the extreme. There are a few government sites that allow you to contribute links. These sites can be useful to build authority... [Read more]

‘PPC Ads: 10 Signs You Need Optimization’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “PPC Ads: 10 Signs You Need Optimization”. Melissa Mackey says, “Many people who are new to pay-per-click advertising treat it like traditional media, where most of the work is done upfront. Once the ad is designed and the decision is made as to where it will run, the job is done. In PPC,... [Read more]

‘Pinterest Gets Rich with New Gifts Feed’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Pinterest Gets Rich with New Gifts Feed”. Pete Prestipino says, “Social pinboard Pinterest is now profiling products available for purchase with the introduction of a special new Gifts Feed. Pinterest will display details including pricing, availability and where the product can... [Read more]

‘You’re Looking at It Wrong — Why the Web Demands Vertical Screens’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “You’re Looking at It Wrong — Why the Web Demands Vertical Screens”. Jason Abbruzzese says, “The first person to twist apart an Oreo, or sit backwards in a chair, or pretend a tennis racket was a guitar — visionaries who recognized that everyday objects used by the masses have higher... [Read more]

WpPinReview Theme: Give your site the look and feel of Pinterest #ad

The rising popularity of Pinterest demonstrates the power of images to hold people’s attention. That same attraction can now build the traffic for your own site with the new WpPinReview Theme. This theme could be used for an affiliate site. For example, if you’re an Amazon affiliate, insert product pictures to create back-links to your affiliate... [Read more]

‘Seven common pitfalls when taking websites international’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Seven common pitfalls when taking websites international”. Christian Arno says, “With cross-border ecommerce booming, it’s not surprising that more businesses are launching international websites. Britain generates the biggest online trade surplus in the world, according... [Read more]

‘These are the 6 Steps I Use for Great Content Marketing’ by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “These are the 6 Steps I Use for Great Content Marketing?. Baer says, “Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social... [Read more]

‘Growing Your Business With Mobile Marketing’ AWeber Twitter Chat, March 19

AWeber is hosting a Twitter chat on Wednesday, March 19, from 2-3 pm ET. The topic of the event is “Growing Your Business With Mobile Marketing’”. AWeber team says, “Here’s a preview of the questions we’ll be discussing: How do you define mobile marketing? What is the greatest benefit of mobile marketing? If a business... [Read more]

How to create Fan Page designs without a designer #ad

Designers can do a good job in creating your marketing branding, the look and feel of your website and your web presence on Web 2.0 properties, such as Facebook. The only issues are that you may have to try several designers before you find one that understands you goals well enough that they can deliver what you need. Then, there’s the delay... [Read more]

‘How to Create Exquisite Subheads’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How to Create Exquisite Subheads”. Jerod Morris says, “?Sorry. I hate to be the bearer of bad news, but you know all that work you do to drive people to your blog posts? All the content optimization (don’t you say SEO!), all the agonizing over your headline, even the nitty-gritty of... [Read more]

‘Keyword Targeting, Density, and Cannibalization’ – MOZ Blog

The latest MOZ blog post is titled “Keyword Targeting, Density, and Cannibalization – Whiteboard Friday”. Rand Fishkin says, “Enough has changed about keyword targeting that it’s high time we offered a refresher. In today’s Whiteboard Friday, Rand lays out best practices for targeting, and clears the air about density and cannibalization... [Read more]

‘How Marketing Automation Perfected the Art of Lead Qualification’ – HubSpot

The latest article on HubSpot blog is titled ”How Marketing Automation Perfected the Art of Lead Qualification: A History”. Jamie Cartwright says, “If there’s one defining buzzword of the 21stcentury, it’s “innovation.” Whether you live in Silicon Valley or the Fox Valley (look it up; it’s in Wisconsin), business people... [Read more]

New Facebook graphics software by Ken Reno #ad

In only 30 seconds you can create your fully customized Fan Page with Profile picture in a super-easy online graphic editor, FB Graphics Pro Generator. Ken Reno has just released his newest hosted software. This editor lets you build a new Fan Page from scratch in just a few minutes. With FB Graphics Pro Generator, you have full control over all of... [Read more]

‘Small Google+ Design Change Looks More Like Facebook’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Small Google+ Design Change Looks More Like Facebook”. Kurt Wagner says, “If you share links on Google+, you may have noticed a small, yet positive change this week. That’s because link posts have been redesigned to include larger images, and cleaner titles. Links posted to Google+ used... [Read more]

‘How to scale native advertising’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to scale native advertising”. Matt Gower says, “One of the criticisms often levelled at native advertising is that it isn’t scalable. While each advertising instance might have significant impact, the bespoke nature of the creative can mean that it’s hard to reach... [Read more]

‘5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “5 Ways a Minimum Viable Audience Gives You an Unfair Business Advantage”. Brian Clark says, “?Startups aren’t “real” companies, according to retired entrepreneur and author Steve Blank. At least not in the way we usually think of the concept of a “company.” Startups are instead... [Read more]

The [Marketing] Times, they are a Changin’ #ad

Over the last 10 years, the internet has changed dramatically. The growth of Social Media, for example, has changed forever, the way people communicate with each other. There are many other examples, too. In response to these gradual changes, marketers need to adjust their communication techniques to meet people where they are now. One example of the... [Read more]

’5 Trends in Short-Form Video to Reinvigorate Your Content Strategy’ – HubSpot

The latest article on HubSpot blog is titled ”5 Trends in Short-Form Video to Reinvigorate Your Content Strategy”. Sasha Laferte says, “Videos were still called moving pictures when marketers started taking advantage of them. The first TV commercial came out in 1941 for Bulova watches. The company paid $9 to plug their advertisement. With... [Read more]

‘When Facebook Sends Visitors to News Sites, They Tend Not to Stay’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “When Facebook Sends Visitors to News Sites, They Tend Not to Stay”. Kurt Wagner says, “Social media is great for finding unique content from sources you might not otherwise visit — but loyalty still matters in the news business. That’s according to new data from the Pew Research... [Read more]

’7 Ways To Make Content Marketing Work For Your Brand’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “7 Ways To Make Content Marketing Work For Your Brand”. Liz Papagni says, “What’s the difference between brands who succeed and those who struggle to make content marketing work? While the answer is certainly quality in many cases, it’s also much more complex than that.... [Read more]

Auto Video Creator: An easier way to make sales videos #ad

If you have wanted to start making sales videos, but have been concerned about the cost and the difficulty, Todd Gross and Shannon Murphy have a solution for you, Auto Video Creator. It’s being released at 12:01 AM EDT today, with a discount price that will be good until Noon EDT. On the sales page, you can see 5 videos created by the software.... [Read more]

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