Brian Hughes says, “Does Pinterest still matter? Once it was the dominant visual social media network. But now Instagram and a host of trendier platforms, like Periscope and Snapchat, have solidly dethroned Pinterest’s claim as the visual network du jour. But don’t count it out of your social media strategy just yet. Pinterest, like Facebook,... [Read more]

Valerie Levin says, “Marketers may not be as notorious as, say, lawyers or sales people for having inflated egos, but they are certainly proud of their work and are great at touting their efforts as the best solution for gaining and converting customers. Within the marketing world are the two groups who gladly subscribe to what might seem like... [Read more]

Ayaz Nanji says, “Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs? To find out, WordStream examined 2,367 US-based client accounts from a wide range of verticals accounting for $34.4 million in 2Q15 AdWords spend. The researchers looked at data for both Google AdWords’ Search... [Read more]

Brett Ingram has just released new online marketing software, called SociDynamo Pro. Ingram reports that if you use this new software, you can earn hands-free commissions. It automatically finds other people’s viral content as well as other people’s products that you can promote and it builds websites automatically to promote them with your... [Read more]

Monica Montesa says, “Bringing a new product into the world is an exciting time indeed. After spending hours, weeks and maybe even months crafting This New Thing that your audience will love, you deserve to beam with pride… and maybe feel a little anxious to get the word out. But wherever you are in the development process, it’s never too... [Read more]

Ken Bowen says, “On February 22, we brought you a live blog post from MarketingSherpa Summit 2016, the signature event of our sister site. In the post, we looked at a presentation from Summit’s Digital & Data track by Mike Loveridge, Head of Digital Test and Learn, Humana. In his presentation, Mike discussed how he and the Humana team... [Read more]

Clay Cazier says, “Each of us is a SEO salesperson, at least in part; it’s our job to help clients understand the value delivered by our services. There are a number of time-tested ways of doing this, the most common of which is to calculate year-over-year traffic and revenue increases from the organic channel. Often, success shown by these... [Read more]

Walt Bayliss released Hydravid Cloud last week, and planned to shut down his launch in just 3 days, Sunday night EDT. But as of this writing, it is still available. Bayliss reports that you can multiply your traffic to you website by 40 times by using it, since in the time it takes to post a video on YouTube, it can post the video on 40 sites, not... [Read more]

Ben Davis says, “On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here). In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn’t suspiciously hotchpotch. We already knew this, so why has it peeved some SEOs? When is a link... [Read more]

Brian Clark says, “People are still talking about the Henry Rollins keynote from our event last year. It was a personal highlight for me, and apparently for a lot of other people as well. You don’t really top Henry. But you must know that we’re going to keep raising the bar each year when it comes to indulging our rock-and-roll lifestyle.... [Read more]

Jennita says, “Over the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to... [Read more]

Skype lets you make unlimited phone calls in the US and Canada for a tiny monthly or annual fee. This can be the key to your prospecting for clients in your consulting business. Call as many people as you want for about $3 per month... [Read more]

Amie Mars says, “Focusing on the customer experience by using customization and personalization has become increasingly popular among businesses in recent years. Statistics show a 42 percent higher conversion rate for sites using personalized CTAs, and 76 percent of marketers defining real-time marketing as personalized content in response to... [Read more]

Pete Caputa says, “Yes, you read the title right — I guarantee that these templates will get responses from prospects. No, this isn’t an infomercial. And you’re right that they won’t work every time. But, compared to the overly salesy prospecting email templates most salespeople are sending, I am confident that these will... [Read more]

Barry Levine says, ““Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer experience above everything. The reason: a happy customer can become a loyal customer. Per Bain & Company, a five-percent increase in customer retention can boost profits from 25... [Read more]

Wouldn't it be wonderful to earn $10,000 in a day.  That's the premise of Bryan Winters's marketing system, '5 Figure Day Unleashed'. Winters says that he used this approach to affiliate marketing to create high commission days for himself... [Read more]

Jack Simpson says, “The ability to elicit emotions in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content. But the emotions people feel in response to particular video ads differs greatly across the world, and between... [Read more]

Dan Blacharski says, “Old-school marketing for small and mid-size businesses used to favor simple tactics like coupons and print advertisements, but several factors have caused a major shift in how companies hold onto their customers and get new ones. The buying public has become empowered. Consumers have far more knowledge at hand than ever before,... [Read more]

Alexander Skorka says, “The success or failure of a dashboard is closely linked to data visualization: Focus on users and their tasks, and you’re likely to succeed; focus purely on data visualization, and you’ll fail. That’s because tailoring your dashboard to user needs transforms ideas into action, and data visualization into... [Read more]

Your online business is dependent on a stream of paying customers, and for the best results, they need to be customers that buy again and again. That may seem easy, but keeping a buyer interested isn't as simple as it seems... [Read more]

Chris Kerns says, “In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways. We work hard to plan the time, language, imagery and tone/voice of every social communication as we meticulously craft out our calendars with precision. The examples we often look to for guidance... [Read more]

Patricio Robles says, “While the debate around ad blocking continues, Opera has decided to build a native ad blocker that ships with its browser. The company announced that it’s “the first major browser vendor to integrate an ad-blocking feature” and the reason won’t come as a surprise. It looked at the stats, which show... [Read more]

John Unger says, “It’s not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube. The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people. Here are some ideas to think about, along with “how to” tips... [Read more]

Annie Pilon says, “Today’s businesses need an online marketing strategy to succeed. While every business’s strategy may look a bit different, there are some common threads that hold most of those successful strategies together. Members of the small business community have plenty of tips to share when it comes to successfully marketing businesses... [Read more]

Andy Beohar says, “Social media is one of the best marketing tools out there for businesses, but it’s only effective if you’re targeting and connecting with the right audience. Finding your audience doesn’t have to be complicated, but it will require planning and research on your part to make sure you spend time and resources optimally. With... [Read more]