IM NewsWatch, March 15, 2013 - Latest IM News including ‘Modern SEO Page-Naming Conventions – Website Magazine’ and much more...

March 15th, 2013 at 4:00 am EST

IM NewsWatch

Friday, March 15, 2013

‘How to Stop Buying Lists & Start Building an Opt-In Email Database’ – HubSpot

The latest article on HubSpot blog is titled ”How to Stop Buying Lists & Start Building an Opt-In Email Database”. Ellie Mirman says, “It’s difficult, I know. If you’ve been buying lists since … well, the dawn of Marketing. It’s hard to imagine another way of doing things. Even as your lists get worse... [Read more]

‘Sustaining a Competitive Advantage is harder then ever’ – ShoeMoney Blog

Jeremy Schoemaker’s latest blog post is titled “Sustaining a Competitive Advantage is harder then ever”. Schoemaker says, “Since the 80's the business world has had its foot on the accelerator and continues shifting gears every decade. With all the introduction of new technologies the Internet, email, smart phones ect.. it is harder than ever... [Read more]

‘Digg: We’re Building A Google Reader Replacement’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Digg: We’re Building A Google Reader Replacement”. Danny Sullivana says, “Want a good replacement for Google Reader? Perhaps it’s appropriate that another brand from the Reader heyday, Digg, is planning to build that. From Digg’s blog post today: We’ve heard... [Read more]

FBSSL Me: Secure your Facebook page URLs for free #ad

You need an SSL connection for your Facebook fan page. Now you can have one at no charge. John Leonard is offering one for anyone who wants it. Just sign up and tell them the URL. The system gives you the SSL version of the URL for you to paste into your fan page. Get it free here: FBSSL Me  [Read more]

‘Google Enhanced Campaigns: What Advertisers Need To Know’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “Google Enhanced Campaigns: What Advertisers Need To Know”. Mellisa Mackey says, “In February, Google AdWords launched Enhanced Campaigns, the most sweeping change to its system in recent memory. According to Google, Enhanced Campaigns will use various signals to serve ads: device, time... [Read more]

‘5 Questions to Ask Your Social Media Consultant’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “5 Questions to Ask Your Social Media Consultant”. Allison Howen says, “A brand’s social media presence is only as effective as the person managing it. This is why it is important for social media consultants to not only be well versed in content posting strategies, but also familiar with... [Read more]

‘AffiloTools Friday Awesomeness’ – ‘Affilorama’ Blog

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “AffiloTools Friday Awesomeness”. Jonathan Love says, “Woohoo! It’s nearly the weekend, which means it’s time for some end-of-the-week AffiloTools awesomeness! There’s a lot of you using the Beta, and I’ve been getting a lot of really useful feedback –... [Read more]

WikiWizard: Use wikis to build your website’s authority #ad

One of the most effective Post-Pengin SEO strategies is building solid Tier 1 links and then boosting those links with a number of Tier 2 links. Wiki links are ideal for this purpose since wikis have a lot of authority in the eyes of Google. If they link to one of your websites, they convey some of their authority to it. And if you receive multiple... [Read more]

‘Advertisers Point Out Hypocrisy Of Firefox Blocking Cookies’ – Business Insider

The latest article on Business Insider is titled ”Advertisers Point Out Hypocrisy Of Firefox Blocking Cookies — It Used To Have The Opposite Policy”. Jim Edwards says, “Advertisers are furious at Mozilla’s sudden decision to make future versions of its popular Firefox browser block tracking cookies automatically. So they’ve... [Read more]

‘Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy!’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy!”. Sarah Pern says, “Keywords play an essential part in online lead generation and this is one of the first hurdles to overcome before you begin your inbound marketing marathon. The issue is… are your keywords inbound... [Read more]

‘Google Blocks Adblock Plus, Puts Revenue Before Users’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google Blocks Adblock Plus, Puts Revenue Before Users”. Brian S Hall says, “Adblock Plus, the popular free ad blocking tool for PCs and smartphones, was removed by Google from its Google Play store for Android apps. Though the app will no longer be available through Google Play, Adblock Plus... [Read more]

An Instant Buyer Traffic Formula that even beginners can use #ad

Traffic to your sales pages is good, but only if the visitors turn out to be buyers. A good way to assure that they are buyers is to know what terms buyers use when searching, different from those used by general searchers. Then target those keywords with Pay per Click. That’s where Instant Buyer Traffic Formula helps. It shows you: • How to... [Read more]

‘Hashtags May Be Coming to Facebook’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Hashtags May Be Coming to Facebook”. Emily Price says, “Facebook is reportedly working on incorporating the hashtag into the social network. A Twitter staple, the Wall Street Journal reports that Facebook has plans to bring the hashtag to its service, offering users the ability to index... [Read more]

’10 Targeting Opportunities Most Marketers Are Missing Out On’ – HubSpot

The latest article on HubSpot blog is titled ”10 Targeting Opportunities Most Marketers Are Missing Out On”. Hannah Fleishman says, “Hey baby, let’s get personal. Settle down! I’m just talking about with our marketing! One of the most lovable things about inbound marketing is how easy it is for marketers to target communications.... [Read more]

‘How Google’s Enhanced Campaigns Affect Your Ad Scheduling Strategy’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “How Google’s Enhanced Campaigns Affect Your Ad Scheduling Strategy”. Kohki Yamaguchi says, “Before getting into ad scheduling strategies for Google’s Enhanced Campaigns, let’s review Paid Search Trends for March. CPCs remained relatively flat month-over-month with... [Read more]

Build your business faster, smarter and better #ad

The IM Wealth Builders team (Soren Jordansen, John Merrick & Cindy Battye), creators of many best-selling products ( 5 of the best-selling 10 of JVZoo are theirs) have just announced a new one, “Faster, Smarter Better” If you want to discover the real strategies needed to build a solid six-figure business online, the best solution is... [Read more]

‘9 Helpful YouTube Videos for Web Marketers’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “9 Helpful YouTube Videos for Web Marketers”. Kevin Webster says, “YouTube can be a valuable learning resource for web marketers. Many top agencies and subject matter experts present free webinars and tutorials there. Here are nine YouTube videos from the past year that can help with your... [Read more]

‘Pinteresting Analytics’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Pinteresting Analytics”. Allison Howen says, “You no longer have to wonder what products or content from your site is getting the most attention on Pinterest, because the image-based social network has finally unveiled an analytic solution. The solution, which has been dubbedPinterest Web... [Read more]

‘Creativity, Serendipity, and Championing B2B: An Interview with Adriel Sanchez’ – ‘SEOmoz’ Blog

The latest ‘SEOmoz’ blog post is titled “Creativity, Serendipity, and Championing B2B: An Interview with Adriel Sanchez”. Erica McGillivray says, “I sat down to talk with Adriel Sanchez, Sr. Director of Demand Generation at SAP. Every day, he digs into how he can help B2B businesses and their marketers with database marketing, telemarketing,... [Read more]

Becoming a List Building Pro: the key to your marketing success #ad

Without a list of opt-in email addresses, you’ll have trouble building a business that will last. With a list, you have a ready-made market for your products and for affiliate products you promote. Mike Cowles and Niky Ray have produced video training they call List Building Pro to show you how to quickly build a list that will bring you both... [Read more]

‘A Real Simple Solution to the Death of Google Reader’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “A Real Simple Solution to the Death of Google Reader”. Jerod Morris says, “You’re a content marketer, and you care about connection and collaboration. But you live in a remote village in Alaska, and you can’t just hop down to the local Chamber of Commerce when you need to pick up a... [Read more]

‘Why We Mourn Google Reader – And Why It Matters’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Why We Mourn Google Reader – And Why It Matters”. John Paul Titlow says, “Websites get shut down all the time. Sometimes, nobody notices. Other times, what remains of the service’s community lets out one last collective cry of disapproval and then moves on with their collective... [Read more]

‘How Marketers Can Play With Games’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “How Marketers Can Play With Games”. Anthony Mullen says, “In our new report, ‘Extend Your Marketing Into Games,’ we take a closer look at how marketers can take advantage of opportunities within games. From dedicated consoles to mobile devices and in browsers, games are... [Read more]

Spring Cleaning Riches: Reviews of Top Amazon products for affiliates #ad

Michael Mac has just released his latest niche marketing package for an Amazon niche. This time he tackles household cleaning equipment in Spring Cleaning Riches. Amazon is an affiliate marketer’s dream, a wide selection of products, a great reputation, and capacity to sell and then ship as many products as you can sell for them,products so you... [Read more]

‘Google+ for Business: Why It’s Worth Your Time’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “Google+ for Business: Why It’s Worth Your Time”. The Wishpond Blog team says, “Another Social Media Network?! It’s almost been two full years since Google+’s official launch, and many people still don’t see the benefit of it over Facebook. Many of us have already... [Read more]

‘How to Export Your RSS Feeds From Google Reader’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “How to Export Your RSS Feeds From Google Reader”. Vignesh Ramachandran says, “By now, the shock that Google Reader is shutting down this summer has probably sunk in. Once you get past the outrage, it’s time to figure out how to export your RSS feeds from your beloved reader before... [Read more]

‘5 Things Successful Bloggers Hate the Most’ by John Chow

John Chow’s latest blog post is titled “5 Things Successful Bloggers Hate the Most”. Chow says, “Do you want to know what makessuccessful bloggers tick? I mean really tick? Then you’ll need to consider their dislikes. So many activities a lot of bloggers engage in don’t necessarily bring results. You’ll need to dislike such activities... [Read more]

Ant Pugilist: the niche marketer’s shield against failure #ad

If you want to be successful in any niche, you need to get into the heads of the people who are passionate about the topic. You do that by finding the keywords they use when they are searching for this topic. The Google Keyword Tool seems to be a good place to start, but many marketers find that it overwhelms them. It churns out lots of data, but it... [Read more]

‘The 4 Kinds of People Reading Your Email – And Why They Open It Several Times’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “The 4 Kinds of People Reading Your Email – And Why They Open It Several Times”. Rebekah Henson says, “You might encounter a mystery when you check your open rates. Along with the standard opens from each of your readers, you might find a few people who open your message more than once. Why would... [Read more]

‘Search Engine Marketing: E-commerce site turns an 82% bounce rate around for a 400% conversion increase’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Search Engine Marketing: E-commerce site turns an 82% bounce rate around for a 400% conversion increase”. Courtney Eckerle says, “SEO is a large bucket comprised of a number of components, and it can be difficult for marketers to stop every possible leak. However, diligence and knowledge... [Read more]

‘Starting an Online Business’ by Gail Trahd

Gail Trahd’s latest ‘PLR Health Wizard’ Blog post is titled “Starting an Online Business”. Gail says, “Today’s questions centered around how to start using PLR and how to start an online business. The answers Chuck needed were about how to become successful in today’s market and overcome some of the fear that surrounds doing something... [Read more]

Azon FlyBox: Get More Amazon Sales, without looking like a jerk #ad

Spammers may get an occasional sale, but they are jerks. They waste untold time and money of their victims. All in their hope to make a buck. But you don’t have to be like them to earn a living online. Amazon affiliates can earn more without resorting to spammy methods. Today, at 10 AM EST ( 3 PM in London) Igor Urban is launching This is a... [Read more]

Neustar’s ‘Interactive Insights Summit’, New Orleans, April 29 – May 1

Neustar is holding ‘Interactive Insights Summit’ in New Orleans on April 29 – May 1. Dennis Ainge (Senior Vice President , Neustar Information Services) says, “Learn how leading marketers harness real-time consumer insights at the 8th Annual Interactive Insights Summit, April 29-May 1 in New Orleans.Register today! Learn... [Read more]

Download: HubSpot’s ‘An Introductory Guide: How to Use Twitter for Business’

HubSpot has released a free guide titled “An Introductory Guide: How to Use Twitter for Business”. The HubSpot team says, “42% of Twitter users follow brands or companies – is your business one of them? Maintaining an effective Twitter presence can be a powerful part of your business’ marketing strategy. To help businesses... [Read more]

‘Modern SEO Page-Naming Conventions’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “Modern SEO Page-Naming Conventions”. Michael Garrity says, “Most search engine optimization (SEO) professionals spend a lot of their time optimizing the titles and descriptions of their Web pages to rank higher and attract more visitors, but many also forget to optimize another important... [Read more]

Product Pirate: How To Use Other Peoples Products And Lists #ad

Lexi B was busy working in an insurance office that had trouble closing sales. She suggested that they become brokers and put together a consortium of related marketers that would, together, launch a new product package that would consist of products from all the consortium members. She called it a “Circle Launch”, and it proved successful.... [Read more]

‘Why Does the Tech World Tear Down Successful Women?’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Why Does the Tech World Tear Down Successful Women?”. Zoe Fox says, “It’s the first stop on her first-ever book tour, and Sheryl Sandberg is beaming. In conversation with her friend Chelsea Clinton, the Facebook COO discusses the “ambition gap” women face in the workplace,... [Read more]

‘EBay Slams Google Ads As A Waste Of Money’ – Business Insider

The latest article on Business Insider is titled ”EBay Slams Google Ads As A Waste Of Money”. Mark Sweney says, “Businesses may be wasting billions of pounds a year buying up keyword advertising on search engines such as Google, a new report has claimed. The study by auction website eBay claimed that most of the money spent buying... [Read more]

‘How to Protect Your Creative Fire in a Sea of Mediocrity’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How to Protect Your Creative Fire in a Sea of Mediocrity”. Hugh MacLeod says, “Two of my favo­rite artist heroes are Brian Enoand Frank Zappa, two musi­cians who first hit the big time about forty years ago. I was first tur­ned onto them in my late teens. Both became tra­di­tio­nal... [Read more]

The Money Tree Cash System v2.0, new, improved, “double your money back” guarantee #ad

Not long ago, Robert Brauer launched his Money Tree Cash System and people started using it. Now, based on feedback, on new learning and on changing conditions, Brauer has just revised and extended his training in The Money Tree Cash System. Brauer says his system, which is a process of doing effective affiliate marketing, is a “set it up and... [Read more]

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